marketingb2b
The number one content, events and training resource for B2B marketers. #b2bmarketing
101,688
Followers
2,168
Following
41,297
Tweets
1.9
Avg Engagement
3,732
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @MarketingB2B's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-02-27
- Verification:No
- Location:London, England
Data Summary
- Tweets Analyzed:3,247
- Avg Likes per Tweet:1.2
- Avg Retweets per Tweet:0.7
- Followers Analyzed:9,998
Engagement Analysis
Based on 3,247 tweetsThe account has moderate engagement with an average of 17 likes and 6 retweets per tweet. The engagement is likely driven by award announcements and industry recognition.
1.2
Avg Likes/Tweet
0.7
Avg Retweets/Tweet
3,994
Total Likes
2,312
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
0
Median Retweets
2
75th Percentile
308
Top Tweet
0.02
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
81.0%
Original
4.2%
Replies
13.0%
Retweets
1.9%
Quotes
0.0%
Threads
0.0%
With Media
94.9%
With Links
69.9%
With #Tags
62.5%
With @Mentions
18.6%
With Emojis
233
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.05
Reply/Original Ratio
0.14
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
99.3%
Weekday Posts
0.7%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,247 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 422 retweets (13% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,247 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 9,998 followersThe primary audience is B2B marketers looking for resources, events, and training opportunities. The content is tailored to professionals in the marketing field seeking industry recognition and insights.
Good
Audience Quality
17.0%
Suspicion Index
17.4%
Low-Quality %
73
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
21.3%
Empty Bio
21.5%
<10 Tweets
15.6%
Mass Following (>2K)
0.0%
New (<90 days)
27.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
53.9%
No URL
13.6%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
12,838,633
Total Potential Reach
73
Median Follower Reach
353
75th Percentile Reach
12.0%
>1K followers
1.8%
>10K followers
0.4%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
54.4%
Creators
5,435 accounts
24.1%
Consumers
2,410 accounts
21.5%
Dormant
2,153 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
151
Verified Followers
1.51% of total
660
Protected Accounts
6.6% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @SinghLions | 1,330,779 | Restaurateur | Food, Travel, Influencer |
| @WarrenWhitlock | 477,586 | Entrepreneur | blockchain, AI, digitalmarketing |
| @commun_it | 409,017 | Social Media Manager | Twitter, Growth, Engagement |
| @HayekMG | 223,056 | Strategic Advisor | Tech, Media, Telecom |
| @adsoftheworld | 202,660 | Advertising | creative, advertising, awards |
| @afhitcom | 183,512 | Social Media Manager | Social Media, Marketing, Window Cleaning |
| @TheBubbleBubble | 167,283 | Economic analyst | Economic analysis, Free markets, Sound money |
| @dgwebsite | 142,703 | Social Media Manager | Marketing, Nutrition, Fitness |
| @the_female_lead | 140,607 | Education | women, stories, visibility |
| @nadia_molina | 138,983 | Digital Marketer | Content, Digital, Marketing |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
7,875
Followers With Bio
2,125
Followers Without Bio
78.75%
% With Bio
21.25%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,247 analyzed497
Combined Engagement
63
Total Likes
434
Total Retweets
99
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
100%
With @Mentions
60%
With Links
Topical Analysis:
RT @ahrefs: Looking for a complete SEO checklist for 2021? Here's one you can follow. https://t.co/65brjXPBcg
RT @JoDuncs: I'm looking for copywriting support on a number of projects starting in September, ideally would love a B2B writer with content marketing experience. 🤓 Please DM me if you're interested and share with anyone you think is relevant. Thank you!
The Gold award for ‘B2B marketing team of the year’ goes to… @PwC_UKWell done! #b2bawards https://t.co/gIMQIAJiH8
RT @heyblake: Sure fire ways to grow an audience: - document your journey - give stuff away for free - be generous with time - listen, listen, listen - experiment always - write like a human - post daily What else? 👇
@crocbites take home the Gold for ‘Best CX initiative’ with ‘Connected customer growth engine’ for @servicenow. Well done team! #b2bawards https://t.co/d9NG7AMotw
Key Insights & Takeaways
The account focuses heavily on award announcements and recognition, which can drive engagement and visibility. Content is centered around B2B marketing teams and initiatives, suggesting a niche audience interested in industry excellence. The use of hashtags like #b2bawards indicates a strategic effort to increase reach and participation in events.
Strengths
- + Established follower base of 101,688
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @MarketingB2B reveals an growing Twitter presence with 101,688 followers. The account demonstrates a content-creator strategy, averaging 1.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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