Shawn Marion
Shawn Marion a.k.a "Matrix 31" tricks are not just for kids Insta-@matrix31,snap-trix31
434,233
Followers
1,008
Following
15,672
Tweets
144.3
Avg Engagement
2,880
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @matrix31's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-04-07
- Verification:No
- Location:/ Chicago/ Dallas
Data Summary
- Tweets Analyzed:3,132
- Avg Likes per Tweet:13.6
- Avg Retweets per Tweet:130.7
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,132 tweetsMatrix31's tweets typically receive a high number of likes, indicating strong audience approval. Retweets are also relatively common, showing that his content is often shared by followers.
13.6
Avg Likes/Tweet
130.7
Avg Retweets/Tweet
42,662
Total Likes
409,222
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
4
Median Likes
1
Median Retweets
13
75th Percentile
116,914
Top Tweet
0.33
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
72.2%
Original
14.1%
Replies
13.2%
Retweets
0.5%
Quotes
0.0%
Threads
3.1%
With Media
69.1%
With Links
35.1%
With #Tags
37.5%
With @Mentions
5.9%
With Emojis
61
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.2
Reply/Original Ratio
0.04
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
73.1%
Weekday Posts
26.9%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,132 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 412 retweets (13% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,132 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersHis audience primarily consists of sports fans, especially those interested in basketball and the Dallas Mavericks. The audience also includes fans of his personal brand and content.
Average
Audience Quality
32.8%
Suspicion Index
35.7%
Low-Quality %
19
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
46.0%
Empty Bio
36.5%
<10 Tweets
15.7%
Mass Following (>2K)
0.0%
New (<90 days)
74.4%
Low Ratio (<0.1)
0.0%
New (<180 days)
90.4%
No URL
25.4%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
78,251,203
Total Potential Reach
19
Median Follower Reach
100
75th Percentile Reach
3.4%
>1K followers
0.7%
>10K followers
0.3%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
41.6%
Creators
20,814 accounts
21.8%
Consumers
10,924 accounts
36.5%
Dormant
18,262 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
557
Verified Followers
0.56% of total
9,684
Protected Accounts
9.68% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,104,279 | Wrestler | Wrestling, Motivation, Self-promotion |
| @NBATV | 6,512,469 | Sports Media | Basketball, NBA, Sports |
| @SportsNation | 5,464,301 | - | - |
| @llcoolj | 4,964,755 | Rapper | Music, Hip-hop, Entertainment |
| @cavs | 3,346,594 | Sports Team | Basketball, NBA, G League |
| @MissMalini | 2,618,294 | Blogger | Bollywood, Fashion, Beauty |
| @6BillionPeople | 2,036,127 | - | - |
| @SonySportsNetwk | 2,006,163 | Sports Media | Cricket, Football, Wrestling |
| @JManziel2 | 1,891,321 | Athlete | Football, Good vibes |
| @SInow | 1,858,844 | Sports Media | Sports, TikTok, Instagram |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
48,779
Followers With Bio
51,221
Followers Without Bio
48.78%
% With Bio
51.22%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,132 analyzed303,387
Combined Engagement
0
Total Likes
303,387
Total Retweets
60,677
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
100%
With @Mentions
60%
With Links
Topical Analysis:
RT @JoshuaPotash: This is so crazy it’s morning now in New Zealand and they’re marching for #BlackLivesMatter https://t.co/KxegRDzTK3
RT @BillyReinhardt: This is the best tribute anyone has done for Kobe Bryant. I’m overcome with emotions watching it. https://t.co/R07Tq0…
RT @NBA: Remembering Kobe Bryant https://t.co/wac0NNZ7NP
RT @mcuban: We can never forget how precious life is. How those who are special to you and never let them forget how deeply you love them
RT @Travon: Retweet this to tell @espn to put out the six-part Michael Jordan documentary now while we're all stuck inside instead of waiti…
Key Insights & Takeaways
He frequently engages with his fanbase and acknowledges their support. He shares personal reflections and apologies for past behavior, showing a willingness to connect with followers. He highlights significant milestones, such as the 10-year anniversary of the Mavs' championship run.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 434,233
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @matrix31 reveals an well-established Twitter presence with 434,233 followers. The account demonstrates a content-creator strategy, averaging 144.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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