Matt Fiddes
Official MF Twitter 🥋 Matt Fiddes Official 🌎 Largest Martial Arts chain in the world 👊 Business Mentor, Property investor, scale and grow your business
108,521
Followers
51,743
Following
32,190
Tweets
36.8
Avg Engagement
227
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @MattFiddesUK's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2011-03-31
- Verification:No
- Location:United Kingdom
Data Summary
- Tweets Analyzed:2,974
- Avg Likes per Tweet:5.5
- Avg Retweets per Tweet:31.3
- Followers Analyzed:10,000
Engagement Analysis
Based on 2,974 tweetsHis tweets typically receive around 374 likes and 108 retweets on average, indicating moderate engagement. His content often sparks discussion around Michael Jackson and factual storytelling.
5.5
Avg Likes/Tweet
31.3
Avg Retweets/Tweet
16,367
Total Likes
92,968
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
1
Median Retweets
5
75th Percentile
25,169
Top Tweet
0.34
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
41.7%
Original
7.6%
Replies
39.5%
Retweets
11.3%
Quotes
0.0%
Threads
2.9%
With Media
77.1%
With Links
33.5%
With #Tags
71.6%
With @Mentions
26.3%
With Emojis
158
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.18
Reply/Original Ratio
0.29
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
72.3%
Weekday Posts
27.7%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 2,974 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,175 retweets (40% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 2,974 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersHis audience includes business professionals, property investors, and fans of Michael Jackson. They are likely interested in growth strategies and factual narratives.
Average
Audience Quality
21.4%
Suspicion Index
23.5%
Low-Quality %
106
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
31.9%
Empty Bio
22.6%
<10 Tweets
24.2%
Mass Following (>2K)
0.0%
New (<90 days)
30.4%
Low Ratio (<0.1)
0.0%
New (<180 days)
71.2%
No URL
15.1%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
80,256,700
Total Potential Reach
106
Median Follower Reach
591
75th Percentile Reach
18.3%
>1K followers
5.2%
>10K followers
2.2%
>50K followers
1.3%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
59.0%
Creators
5,902 accounts
18.4%
Consumers
1,835 accounts
22.6%
Dormant
2,263 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
151
Verified Followers
1.51% of total
908
Protected Accounts
9.08% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @GordonRamsay | 7,685,405 | Chef | Cooking, Food, Restaurants |
| @MinnieDlamini | 4,505,476 | TV Host | Sports, Entertainment, Acting |
| @KaizerChiefs | 2,796,419 | Football Club | Football, Soccer, Marketing |
| @Tyson_Fury | 2,249,780 | Boxer | Boxing, Fitness, Motivation |
| @colortheory | 2,141,460 | Musician | Music, 80s, Synthesizers |
| @JamesArthur23 | 2,049,698 | Singer | Music, Singer, Songwriter |
| @6BillionPeople | 2,026,008 | - | - |
| @SiriouslySusan | 1,767,765 | Voice Actor | Voice acting, singing, speaking |
| @shwood | 1,504,362 | Magician | Magic, Comedy, Conventions |
| @JDaIey | 1,243,214 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,805
Followers With Bio
3,195
Followers Without Bio
68.05%
% With Bio
31.95%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 2,974 analyzed56,841
Combined Engagement
0
Total Likes
56,841
Total Retweets
11,368
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
100%
With @Mentions
40%
With Links
Topical Analysis:
RT @FINALLEVEL: A Hater gets mad because OTHER people love you... Let that sink in.
RT @michaeljackson: Happy Birthday, Michael! On this day of the Diamond Celebration we hope all fans around the world will join in celebrating the immortal Michael Jackson and his legacy of astounding artistic achievement and his philanthropic and humanitarianism efforts wherever
RT @tajjackson3: The time has come to tell the true side of his story. Join me on my journey to unmask the truth about Michael Jackson. Not the truth certain media is selling you, but the truth as it actually happened. #proveninnocent #truthrunsmarathons #justiceforMJ https:/
RT @lou_tredaway: 105,000 people a week flying into the UK without medical checks, mass gatherings on Westminster Bridge so people can clap for the NHS. Meanwhile the rest of us are sitting at home locked down and haven't seen our friends and family for weeks. Insanity
RT @goldenglobes: Kirk Douglas, one of the most famous actors of all time and father to actor Michael Douglas, has died. He was 103. Rest in Peace. https://t.co/oZOSOWxHMk
Key Insights & Takeaways
He leverages his martial arts background to build credibility and authority in business and personal development. His focus on Michael Jackson suggests a deep personal connection and a strategic way to engage his audience. He uses verified status and factual storytelling to position himself as a thought leader in business and media.
Strengths
- + Established follower base of 108,521
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @MattFiddesUK reveals an growing Twitter presence with 108,521 followers. The account demonstrates a content-creator strategy, averaging 36.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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