Matti Haapoja

Matti Haapoja

@MattiHaapoja

Filmmaker with a YouTube channel.

https://www.youtube.com/mattih Joined 2011-08-25 Date of Analysis: Dec 16, 2025

126,719

Followers

559

Following

5,651

Tweets

241.4

Avg Engagement

458

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @MattiHaapoja's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2011-08-25
  • Verification:No
  • Location:Not specified

Data Summary

  • Tweets Analyzed:3,249
  • Avg Likes per Tweet:164.6
  • Avg Retweets per Tweet:76.8
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,249 tweets

His tweets receive high engagement, with an average of 3,890 likes and 1,105 retweets. This suggests a loyal and interactive audience that responds well to promotional and personal content.

164.6

Avg Likes/Tweet

76.8

Avg Retweets/Tweet

534,933

Total Likes

249,536

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

40

Median Likes

0

Median Retweets

203

75th Percentile

143,547

Top Tweet

1.91

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Conversationalist

Highly engaged in discussions

28.6%

Original

67.6%

Replies

0.5%

Retweets

3.2%

Quotes

0.0%

Threads

1.5%

With Media

12.1%

With Links

1.8%

With #Tags

68.5%

With @Mentions

58.3%

With Emojis

92

Avg Length

Audience Reaction Profile

Conversational

Engages heavily in discussions

2.36

Reply/Original Ratio

6.18

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

79.6%

Weekday Posts

20.4%

Weekend Posts

Top Hashtags

#f1 (16) #appleevent (14) #ad (3) #xiaomi12series (3) #mastereveryscene (3) #primetime (3) #wwdc22 (2) #monacogp (2) #olympics (2) #mexicogp (1)

Most Mentioned

@petermckinnon (219) @saradietschy (75) @f1 (65) @youtube (59) @matthewpaquette (56) @mkbhd (55) @casey (54) @valtteribottas (48) @tylerrichwells (48) @beckiandchris (45)

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Content Strategy Analysis

Based on 3,249 tweets

Content Type Distribution

Content Breakdown

Original Tweets 930 (29%)
Replies 2,197 (68%)
Retweets 17 (1%)
Quote Tweets 105 (3%)

What This Reveals About Their Strategy

This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.

The 17 retweets (1% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,249 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

His followers are likely interested in filmmaking, technology, and lifestyle content. They engage actively with his tweets, especially those involving giveaways and product mentions.

Average

Audience Quality

20.9%

Suspicion Index

22.3%

Low-Quality %

22

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

28.4%

Empty Bio

26.9%

<10 Tweets

7.8%

Mass Following (>2K)

0.0%

New (<90 days)

46.4%

Low Ratio (<0.1)

0.0%

New (<180 days)

66.6%

No URL

16.2%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

46,455,965

Total Potential Reach

22

Median Follower Reach

123

75th Percentile Reach

5.3%

>1K followers

0.7%

>10K followers

0.2%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

47.4%

Creators

23,681 accounts

25.7%

Consumers

12,846 accounts

26.9%

Dormant

13,473 accounts

778

Verified Followers

1.56% of total

13.2%

Professional Bios

founder, dev, analyst, etc.

0.11

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

India (396) United States (365) London, England (284) Los Angeles, CA (279) Toronto, Ontario (207) United Kingdom (196) Canada (186) California, USA (176) Mumbai, India (122) Chicago, IL (115)

1,227

Verified Followers

1.21% of total

8,199

Protected Accounts

8.12% of total

7 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@AlfieDeyes 4,630,878 Influencer vlogging, lifestyle, positivity
@Xiaomi 4,411,010 Technology Smartphones, Technology, Cinemagic
@Casey 2,076,869 YouTuber family, work
@RobertAlai 1,861,128 Politician Tech, Politics, Auditing
@ijustine 1,856,185 YouTuber tech, video games, podcast
@AndrewYang 1,697,815 Entrepreneur Entrepreneur, UBI, Human-Centered Economy
@iamrobertdobbs 1,561,515 Musician Music, Time Machines, Crypto
@geoffkeighley 1,490,774 Gaming Host Video games, Awards, Events
@DJIGlobal 1,344,719 Drone Manufacturer aerial, handheld, cinematic
@SinghLions 1,333,592 Restaurateur Food, Travel, Influencer

Top Keywords in Follower Bios

photographer (11,147) photography (4,175) video (2,707) love (2,705) creator (2,500) life (2,370) filmmaker (2,280) content (2,270) youtube (2,250) tech (2,200)

Top Hashtags in Follower Bios

#photographer (197) #photography (176) #nft (115) #bitcoin (110) #tech (63) #travel (62) #youtube (55) #filmmaker (52) #youtuber (47) #1 (46)

70,176

Followers With Bio

30,821

Followers Without Bio

69.48%

% With Bio

30.52%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,249 analyzed

243,831

Combined Engagement

7,099

Total Likes

236,732

Total Retweets

48,766

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

100%

With @Mentions

40%

With Links

Topical Analysis:

Filmmaking Technology Product Promotion Personal Milestones Audience Engagement

Key Insights & Takeaways

He leverages giveaways to boost engagement and follower interaction His content often includes personal milestones and product promotions, which resonate with his audience He maintains a balance between personal storytelling and brand partnerships

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 126,719
  • + High community engagement through conversations
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @MattiHaapoja reveals an well-established Twitter presence with 126,719 followers. The account demonstrates a conversation-first approach, averaging 241.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025