Matt Ragland
Newsletter Guy 📧 Early team at @convertkit 🧑💻 Here to help creators send profitable emails 💰 Get the Million Dollar Newsletter https://matt.kit.com/mdn
15,684
Followers
2,869
Following
26,060
Tweets
433
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @mattragland's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2008-10-10
- Verification:No
- Location:Signup or book a growth call
Data Summary
- Followers Analyzed:15,084
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Audience Demographics
Based on 15,084 followersHis followers are likely creators, entrepreneurs, and email marketers looking for actionable advice on building and growing their newsletters. They are interested in strategies to increase engagement and profitability.
Good
Audience Quality
15.0%
Suspicion Index
13.3%
Low-Quality %
224
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
20.8%
Empty Bio
10.0%
<10 Tweets
20.4%
Mass Following (>2K)
0.0%
New (<90 days)
25.5%
Low Ratio (<0.1)
0.0%
New (<180 days)
51.1%
No URL
5.9%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
103,658,873
Total Potential Reach
224
Median Follower Reach
910
75th Percentile Reach
23.6%
>1K followers
5.5%
>10K followers
1.6%
>50K followers
0.9%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
75.7%
Creators
11,414 accounts
14.4%
Consumers
2,167 accounts
10.0%
Dormant
1,503 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
1,869
Verified Followers
12.39% of total
1,075
Protected Accounts
7.13% of total
9 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,179,222 | Wrestler | Wrestling, Motivation, Self-promotion |
| @PatMcAfeeShow | 2,872,961 | Sports commentator | Sports, Betting, Entertainment |
| @RomanAtwood | 2,620,398 | YouTuber | Family, Smile, YouTube |
| @Maxwell_Leaders | 2,515,845 | Author/Speaker | Leadership, Christian, Blogger |
| @Zappos | 2,286,116 | Retailer | shoes, clothing, customer service |
| @Casey | 2,064,618 | YouTuber | family, work |
| @6BillionPeople | 2,008,496 | - | - |
| @tferriss | 1,933,267 | Author | books, investing, podcasting |
| @APompliano | 1,639,543 | Entrepreneur | Entrepreneurship, Investing, Learning |
| @SinghLions | 1,318,610 | Restaurateur | Food, Travel, Influencer |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
11,948
Followers With Bio
3,136
Followers Without Bio
79.21%
% With Bio
20.79%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Key Insights & Takeaways
His bio highlights his role as a newsletter expert and his connection to ConvertKit, indicating a focus on email marketing tools and strategies. He promotes his own newsletter, suggesting he uses Twitter as a platform to drive traffic and build his audience. Low engagement may indicate a need to refine content strategy or increase interaction with followers.
Strengths
- + Established follower base of 15,684
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @mattragland reveals an growing Twitter presence with 15,684 followers. The account demonstrates a content-creator strategy, averaging engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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