Matt Raub

Matt Raub

@mattraub

Creative Executive/guy that used to have a beard. Here for Wrestling, Horror, Comics, Comedy, Video Games, and poop jokes

Los Angeles, CA https://mattraub.com/ Joined 2008-04-21 Date of Analysis: Dec 16, 2025

52,124

Followers

1,256

Following

15,003

Tweets

363.9

Avg Engagement

98

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @mattraub's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2008-04-21
  • Verification:No
  • Location:Los Angeles, CA

Data Summary

  • Tweets Analyzed:3,238
  • Avg Likes per Tweet:60.4
  • Avg Retweets per Tweet:303.5
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,238 tweets

His tweets consistently receive high engagement, indicating a loyal and active audience. The use of humor and pop culture references helps drive interaction and shares.

60.4

Avg Likes/Tweet

303.5

Avg Retweets/Tweet

195,624

Total Likes

982,701

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

8

Median Likes

0

Median Retweets

69

75th Percentile

225,971

Top Tweet

6.98

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Conversationalist

Highly engaged in discussions

25.8%

Original

59.1%

Replies

6.1%

Retweets

9.0%

Quotes

0.0%

Threads

0.2%

With Media

29.2%

With Links

3.9%

With #Tags

67.5%

With @Mentions

5.0%

With Emojis

63

Avg Length

Audience Reaction Profile

Conversational

Engages heavily in discussions

2.29

Reply/Original Ratio

1.46

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

74.9%

Weekday Posts

25.1%

Weekend Posts

Top Hashtags

#wandavision (6) #1 (5) #ad (4) #pwg (3) #blacklivesmatter (3) #paramountplus (3) #fallguysseason2 (3) #wwe2k23 (2) #eliminationchamber (2) #peacemaker (2)

Most Mentioned

@stevezaragoza (188) @heatherapz (126) @mikefalzone (92) @ryanfarroki (49) @joebereta (47) @rudeunicorns (47) @ayytrae (39) @smoshgames (38) @markraub (35) @ifynwadiwe (34)

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Content Strategy Analysis

Based on 3,238 tweets

Content Type Distribution

Content Breakdown

Original Tweets 836 (26%)
Replies 1,914 (59%)
Retweets 198 (6%)
Quote Tweets 290 (9%)

What This Reveals About Their Strategy

This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.

The 198 retweets (6% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,238 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

His audience likely includes fans of comedy, horror, and pop culture, as well as those interested in behind-the-scenes content from his past work with Smosh. The mix of humor and niche interests suggests a dedicated and engaged fanbase.

Below Average

Audience Quality

37.5%

Suspicion Index

100.0%

Low-Quality %

17

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

100.0%

Empty Bio

100.0%

<10 Tweets

0.0%

Mass Following (>2K)

0.0%

New (<90 days)

0.0%

Low Ratio (<0.1)

0.0%

New (<180 days)

85.0%

No URL

100.0%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

31,443,908

Total Potential Reach

17

Median Follower Reach

78

75th Percentile Reach

3.2%

>1K followers

1.3%

>10K followers

0.6%

>50K followers

0.3%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

0.0%

Creators

0 accounts

0.0%

Consumers

0 accounts

100.0%

Dormant

10,000 accounts

0

Verified Followers

0.0% of total

0.0%

Professional Bios

founder, dev, analyst, etc.

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

United States (90) Los Angeles, CA (63) California, USA (43) Canada (42) she/her (36) England, United Kingdom (32) Michigan, USA (31) Pennsylvania, USA (28) Ohio, USA (27) Australia (26)

0

Verified Followers

0.0% of total

1,016

Protected Accounts

10.16% of total

6 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,096,764 Wrestler Wrestling, Motivation, Self-promotion
@Idubbbz 1,351,318 YouTuber boy, boxer, mullet
@SinghLions 1,325,885 Restaurateur Food, Travel, Influencer
@PhillyD 1,177,410 News YouTuber News, YouTube, Commentary
@WhatsTrending 886,463 News Outlet DAILY, SOCIAL, NEWS
@MattBennett 770,281 Actor Life, Music, Acting
@ZelinaVegaWWE 644,072 Wrestler WWE, Actress, Gamer
@AdamColePro 569,061 Wrestler Wrestling, Branding, Success
@AmyDumas 521,188 Wrestler surfing, hiking, Twitching
@SlimJim 517,307 Snack Influencer meat, long boi, champions

Top Keywords in Follower Bios

sheher (353) love (347) hehim (290) life (260) games (225) gamer (219) music (203) nerd (195) lover (159) time (151)

Top Hashtags in Follower Bios

#blacklivesmatter (28) #1 (20) #blm (16) #stopasianhate (8) #heatculture (5) #finsup (3) #translivesmatter (3) #aew (3) #ynwa (3) #transrightsarehumanrights (3)

6,976

Followers With Bio

3,024

Followers Without Bio

69.76%

% With Bio

30.24%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,238 analyzed

456,338

Combined Engagement

0

Total Likes

456,338

Total Retweets

91,268

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

100%

With @Mentions

60%

With Links

Topical Analysis:

Humor Pop Culture Comedy Wrestling Horror Video Games

Key Insights & Takeaways

He blends humor with pop culture commentary, making his content relatable and shareable. His transition from Smosh to solo content shows a shift in focus and personal brand. He leverages trending topics and humor to maintain relevance and engagement.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 52,124
  • + High community engagement through conversations
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @mattraub reveals an well-established Twitter presence with 52,124 followers. The account demonstrates a conversation-first approach, averaging 363.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025