Matt Swider (once-a-day tech deals @ The Shortcut)
💼Founder & Editor-in-Chief https://www.theshortcut.com/ 📈Substack's #1 consumer tech publication 🔙Fmr @techradar US EIC 🏃♂️Follow @theshortcut 💰Links earn affiliate $
926,940
Followers
4,881
Following
18,432
Tweets
31.1
Avg Engagement
1,710
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @mattswider's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-01-11
- Verification:No
- Location:🔔Turn on notifications 📍NYC
Data Summary
- Tweets Analyzed:3,237
- Avg Likes per Tweet:24.3
- Avg Retweets per Tweet:6.8
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,237 tweetsHis tweets receive high engagement with an average of 897 likes and 930 retweets. He frequently uses calls to action to boost interaction.
24.3
Avg Likes/Tweet
6.8
Avg Retweets/Tweet
78,505
Total Likes
22,168
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
2
Median Likes
0
Median Retweets
12
75th Percentile
3,210
Top Tweet
0.03
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
10.3%
Original
88.9%
Replies
0.4%
Retweets
0.4%
Quotes
0.0%
Threads
1.5%
With Media
59.3%
With Links
1.9%
With #Tags
76.0%
With @Mentions
39.6%
With Emojis
184
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
8.67
Reply/Original Ratio
0.86
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
83.8%
Weekday Posts
16.2%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,237 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 14 retweets (0% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,237 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersHis audience is primarily interested in tech, media, and lifestyle content. They are likely engaged with Substack, gaming, and social media trends.
Average
Audience Quality
26.8%
Suspicion Index
42.4%
Low-Quality %
11
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
54.4%
Empty Bio
40.4%
<10 Tweets
5.4%
Mass Following (>2K)
0.0%
New (<90 days)
45.5%
Low Ratio (<0.1)
0.0%
New (<180 days)
90.3%
No URL
30.5%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
18,466,658
Total Potential Reach
11
Median Follower Reach
79
75th Percentile Reach
3.1%
>1K followers
0.3%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
39.5%
Creators
19,737 accounts
20.2%
Consumers
10,078 accounts
40.4%
Dormant
20,185 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
714
Verified Followers
0.71% of total
11,308
Protected Accounts
11.2% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @carlosvecchio | 1,022,813 | Diplomat | Venezuela, EE.UU., cambio |
| @MattWallace888 | 953,688 | YouTuber | Crypto, Dogecoin, YouTube |
| @NOH8Campaign | 801,901 | Activism | equality, bullying, discrimination |
| @anildash | 570,799 | Tech influencer | technology, advocacy, community |
| @Matt_VanDyke | 505,967 | Founder | veterans, training, supplies |
| @PopWrapped | 500,933 | Entertainment News | Entertainment, Pop-culture, Fandoms |
| @followersyacom | 495,315 | Social Media Manager | Social Media, Marketing, Descuento |
| @OfficialHHI | 479,476 | Dance Organization | Dance, Hip Hop, Workshops |
| @WarrenWhitlock | 478,991 | Entrepreneur | blockchain, AI, digitalmarketing |
| @Scobleizer | 442,388 | Music Producer | Music, Metaverse, Dolby Atmos |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
44,892
Followers With Bio
56,107
Followers Without Bio
44.45%
% With Bio
55.55%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,237 analyzed12,469
Combined Engagement
5,549
Total Likes
6,920
Total Retweets
2,494
Avg per Tweet
Key Metrics for Viral Tweets
20%
With Media
20%
With Hashtags
100%
With @Mentions
100%
With Links
Topical Analysis:
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Key Insights & Takeaways
He leverages personal stories and cultural identity to connect with his audience He runs regular giveaways to drive engagement and promote his brands He uses a mix of promotional and personal content to maintain a dynamic Twitter presence
Strengths
- + Established follower base of 926,940
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @mattswider reveals an growing Twitter presence with 926,940 followers. The account demonstrates a conversation-first approach, averaging 31.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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