Matthew Lapinskas

Matthew Lapinskas

@mattylapinskas

Actor 🎭 Rep @IAM_Global https://t.co/aL9RT22BlF

Ascot https://app.spotlight.com/3333-5616-0412 Joined 2012-04-23 Date of Analysis: Dec 16, 2025

77,585

Followers

2,016

Following

8,389

Tweets

507.9

Avg Engagement

112

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @mattylapinskas's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2012-04-23
  • Verification:No
  • Location:Ascot

Data Summary

  • Tweets Analyzed:3,145
  • Avg Likes per Tweet:4.4
  • Avg Retweets per Tweet:503.5
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,145 tweets

His tweets typically receive around 242 likes and 35 retweets on average, indicating a moderate level of audience interaction.

4.4

Avg Likes/Tweet

503.5

Avg Retweets/Tweet

13,804

Total Likes

1,583,523

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

1

Median Likes

0

Median Retweets

7

75th Percentile

673,039

Top Tweet

6.55

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

36.2%

Original

38.9%

Replies

23.9%

Retweets

1.0%

Quotes

0.0%

Threads

1.4%

With Media

54.4%

With Links

25.3%

With #Tags

80.4%

With @Mentions

27.2%

With Emojis

119

Avg Length

Audience Reaction Profile

Conversational

Engages heavily in discussions

1.07

Reply/Original Ratio

0.04

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

68.7%

Weekday Posts

31.3%

Weekend Posts

Top Hashtags

#mensstyle (47) #mensfashion (40) #life (37) #fashion (37) #tidytrendy (29) #panto (28) #gym (24) #fashionblogger (24) #eastenders (21) #actor (21)

Most Mentioned

@mattylapinskas (471) @sellebrity_uk (185) @camilla_rowland (152) @jordan_prods (82) @lloyddanielsuk (80) @luke11campbell (75) @t_discipline_ (64) @gctstevenage (48) @bbceastenders (45) @klcornexchange (45)

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Content Strategy Analysis

Based on 3,145 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,138 (36%)
Replies 1,222 (39%)
Retweets 752 (24%)
Quote Tweets 33 (1%)

What This Reveals About Their Strategy

This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.

The 752 retweets (24% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,145 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

His audience includes fans of his acting work, fellow creators, and individuals interested in entertainment and pop culture discussions.

Average

Audience Quality

24.8%

Suspicion Index

24.6%

Low-Quality %

74

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

39.5%

Empty Bio

18.1%

<10 Tweets

22.1%

Mass Following (>2K)

0.0%

New (<90 days)

52.5%

Low Ratio (<0.1)

0.0%

New (<180 days)

85.5%

No URL

9.7%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

35,459,062

Total Potential Reach

74

Median Follower Reach

275

75th Percentile Reach

9.9%

>1K followers

2.9%

>10K followers

1.2%

>50K followers

0.7%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

55.1%

Creators

5,512 accounts

26.8%

Consumers

2,676 accounts

18.1%

Dormant

1,812 accounts

56

Verified Followers

0.56% of total

6.2%

Professional Bios

founder, dev, analyst, etc.

0.09

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

England, United Kingdom (271) United Kingdom (268) London, England (261) London (128) Manchester, England (83) Wales, United Kingdom (66) UK (59) Scotland, United Kingdom (59) Glasgow, Scotland (45) England (44)

56

Verified Followers

0.56% of total

1,463

Protected Accounts

14.63% of total

9 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@benlandis 2,830,350 - -
@Tyson_Fury 2,249,999 Boxer Boxing, Fitness, Motivation
@KatiePrice 1,826,228 Influencer YouTube, Subscribe, Channel
@CybersmileHQ 1,150,121 Nonprofit kindness, equality, inclusion
@laura_woodsy 741,637 Sports Broadcaster Sports, TV, Radio
@ericschiffer 698,381 CEO business, media, author
@Markgatiss 692,961 Actor Acting, Writing, Strangling
@paul_steele 644,232 Travel Blogger Travel, hiking, photography
@AmeliaLilyOffic 622,307 Singer Music, Acting, Reality TV
@RicciGuarnaccio 616,209 DJ DJing, Worldwide Management, Booking

Top Keywords in Follower Bios

love (921) life (471) music (342) family (264) live (236) mum (217) world (210) follow (208) years (163) x (154)

Top Hashtags in Follower Bios

#music (9) #eastenders (9) #blm (4) #london (4) #ynwa (4) #mentalhealth (4) #seo (4) #instagram (4) #voiceover (4) #vo (4)

6,055

Followers With Bio

3,945

Followers Without Bio

60.55%

% With Bio

39.45%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,145 analyzed

1,121,844

Combined Engagement

0

Total Likes

1,121,844

Total Retweets

224,369

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

20%

With Hashtags

100%

With @Mentions

100%

With Links

Topical Analysis:

Acting Humor Pop Culture Personal Milestones Online Interactions Criticism Of Content Creators

Key Insights & Takeaways

He frequently engages with other creators and fans through direct mentions and comments. His content often includes personal milestones and humor. He uses Twitter as a platform for both self-promotion and candid commentary.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 77,585
  • + High community engagement through conversations
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @mattylapinskas reveals an well-established Twitter presence with 77,585 followers. The account demonstrates a conversation-first approach, averaging 507.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025