Max Havelaar France

Max Havelaar France

@MaxHavelaarFr

L'ONG Max Havelaar France, membre du mouvement #FairtradeMaxHavelaar, agit pour un #CommerceEquitable, respectueux des droits humains et de l'environnement.

Nanterre, France Joined 2009-03-25 Date of Analysis: Dec 16, 2025

73,025

Followers

1,135

Following

6,836

Tweets

7.4

Avg Engagement

481

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @MaxHavelaarFr's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2009-03-25
  • Verification:No
  • Location:Nanterre, France

Data Summary

  • Tweets Analyzed:3,230
  • Avg Likes per Tweet:3.0
  • Avg Retweets per Tweet:4.4
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,230 tweets

The account has an average engagement rate with likes and retweets, indicating a moderate level of interaction. The content is mostly informative and educational, with some promotional elements.

3.0

Avg Likes/Tweet

4.4

Avg Retweets/Tweet

9,603

Total Likes

14,373

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

2

Median Likes

1

Median Retweets

7

75th Percentile

1,954

Top Tweet

0.1

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

60.3%

Original

10.0%

Replies

17.9%

Retweets

11.8%

Quotes

0.0%

Threads

0.2%

With Media

87.9%

With Links

80.5%

With #Tags

65.8%

With @Mentions

21.0%

With Emojis

205

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.17

Reply/Original Ratio

0.66

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

91.7%

Weekday Posts

8.3%

Weekend Posts

Top Hashtags

#commerceequitable (482) #fairtrademaxhavelaar (162) #fairtrade (133) #maxhavelaarfrance (125) #bio (92) #soutienauxproducteurs (88) #équitable (87) #cacao (78) #commerceéquitable (75) #café (67)

Most Mentioned

@maxhavelaarfr (323) @equitablefrance (144) @fairequitable (136) @fairtrade (107) @opinionway (84) @fairtradeafrica (61) @cafesmalongo (55) @opendiplo (53) @collecequitable (49) @y7france (46)

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Content Strategy Analysis

Based on 3,230 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,949 (60%)
Replies 322 (10%)
Retweets 579 (18%)
Quote Tweets 380 (12%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 579 retweets (18% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,230 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

The primary audience is likely environmentally and socially conscious consumers interested in fair trade. They are also interested in ethical labor practices and sustainable consumption.

Average

Audience Quality

31.3%

Suspicion Index

45.2%

Low-Quality %

14

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

54.7%

Empty Bio

48.3%

<10 Tweets

9.7%

Mass Following (>2K)

0.0%

New (<90 days)

53.0%

Low Ratio (<0.1)

0.0%

New (<180 days)

79.2%

No URL

35.7%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

9,395,978

Total Potential Reach

14

Median Follower Reach

122

75th Percentile Reach

6.6%

>1K followers

1.0%

>10K followers

0.3%

>50K followers

0.2%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

32.6%

Creators

3,261 accounts

19.1%

Consumers

1,910 accounts

48.3%

Dormant

4,829 accounts

19

Verified Followers

0.19% of total

3.8%

Professional Bios

founder, dev, analyst, etc.

0.09

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Paris, France (517) France (346) Paris (170) Ile-de-France, France (106) Lyon, France (56) Toulouse, France (42) Bordeaux, France (41) Paris, Ile-de-France (39) Marseille, France (30) Montpellier, France (29)

19

Verified Followers

0.19% of total

516

Protected Accounts

5.16% of total

8 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@alainjuppe 972,648 Politician Politics, France, Europe
@Flipboard 458,502 Content Curator Curated content, work, play
@montebourg 436,677 Politician Entrepreneurship, Politics, Presidential Election
@N_Hulot 339,278 Environmental Activist Environment, Conservation, Sustainability
@MarleneSchiappa 253,223 Politician Feminism, Politics, Writing
@EcoWatch 236,993 Environmental News environment, news, health
@ONEinAfrica 224,852 Activist Global movement, extreme poverty, preventable disease
@CICR_fr 223,857 Humanitarian protection, assistance, victims
@TF1Info 211,042 Journalist News, Television, Journalism
@UNICEF_france 188,787 Humanitarian Enfants, droits, humanitaire

Top Keywords in Follower Bios

association (157) france (131) developpement (130) communication (130) monde (121) ess (120) rse (110) tweets (109) bio (109) vie (94)

Top Hashtags in Follower Bios

#ess (109) #e (95) #rse (95) #de (65) #environnement (55) #innovation (53) #bio (48) #communication (47) #digital (45) #sante (42)

4,532

Followers With Bio

5,468

Followers Without Bio

45.32%

% With Bio

54.68%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,230 analyzed

5,434

Combined Engagement

0

Total Likes

5,434

Total Retweets

1,087

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

80%

With Hashtags

100%

With @Mentions

80%

With Links

Topical Analysis:

Fair Trade Ethical Consumption Labor Rights Sustainability Social Justice
Max Havelaar France
@MaxHavelaarFr

RT @N_Hulot: 🌍 Voir 1 million de citoyens mobilisés en 48h pour le #Climat avec #LaffaireDuSiecle c’est un signal fort qui ne demande qu’à être concrétisé. Que 2019 soit une année de grands changements #Osons! @FondationNH @Greenpeacefr @oxfamfrance @NotreAffaire @onestpret @Enc

2018-12-23
Retweets: 1,954 Likes: 0 Engagement: 1,954
Max Havelaar France
@MaxHavelaarFr

RT @brutofficiel: Ils sont très polluants, finissent souvent dans la mer et on en jette 845 000 tonnes chaque année. Pourtant les mégots de cigarettes peuvent être recyclés. Alice Comble de @GreenMinders raconte comment. https://t.co/te22hFULO6

2019-01-09
Retweets: 1,949 Likes: 0 Engagement: 1,949
Max Havelaar France
@MaxHavelaarFr

RT @FAO: 👨‍👩‍👧‍👦Food is life. ❤️Food is love. 👩‍🌾Food is culture. 🍏Food is nutrition. ⚖️Food is a human right. #ZeroHunger https://t.co/Cl21pRag2D

2019-04-19
Retweets: 637 Likes: 0 Engagement: 637
Max Havelaar France
@MaxHavelaarFr

RT @greenpeacefr: 🤑 Un DG qui s'augmente de 22% dès sa prise de poste, une conseillère à temps partiel payée 14 900 bruts par mois... Pas de doute, le train de vie des dirigeant·e·s de la #FNSEA est très éloigné de celui de la plupart des agriculteurs et agricultrices. https://t.

2020-02-20
Retweets: 537 Likes: 0 Engagement: 537
Max Havelaar France
@MaxHavelaarFr

RT @NotreAffaire: 1,5 MILLIONS DE PERSONNES ✊ #LaffaireDuSiecle est celle de tous et toutes, face à l'inaction de l'État pour nous protéger ! 🌍 C'est un espoir immense qui se forme 👉 ensemble, portons et remportons #LaffaireDuSiecle ! #NousSommesDesMillions https://t.co/AHUDnH

2018-12-23
Retweets: 357 Likes: 0 Engagement: 357

Key Insights & Takeaways

The account emphasizes the importance of fair trade and ethical labor practices It uses storytelling to highlight the impact of consumer choices It leverages social movements and campaigns to drive engagement

Strengths

  • + Established follower base of 73,025
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @MaxHavelaarFr reveals an growing Twitter presence with 73,025 followers. The account demonstrates a content-creator strategy, averaging 7.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025