Max Havelaar France
L'ONG Max Havelaar France, membre du mouvement #FairtradeMaxHavelaar, agit pour un #CommerceEquitable, respectueux des droits humains et de l'environnement.
73,025
Followers
1,135
Following
6,836
Tweets
7.4
Avg Engagement
481
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @MaxHavelaarFr's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-03-25
- Verification:No
- Location:Nanterre, France
Data Summary
- Tweets Analyzed:3,230
- Avg Likes per Tweet:3.0
- Avg Retweets per Tweet:4.4
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,230 tweetsThe account has an average engagement rate with likes and retweets, indicating a moderate level of interaction. The content is mostly informative and educational, with some promotional elements.
3.0
Avg Likes/Tweet
4.4
Avg Retweets/Tweet
9,603
Total Likes
14,373
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
2
Median Likes
1
Median Retweets
7
75th Percentile
1,954
Top Tweet
0.1
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
60.3%
Original
10.0%
Replies
17.9%
Retweets
11.8%
Quotes
0.0%
Threads
0.2%
With Media
87.9%
With Links
80.5%
With #Tags
65.8%
With @Mentions
21.0%
With Emojis
205
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.17
Reply/Original Ratio
0.66
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
91.7%
Weekday Posts
8.3%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,230 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 579 retweets (18% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,230 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience is likely environmentally and socially conscious consumers interested in fair trade. They are also interested in ethical labor practices and sustainable consumption.
Average
Audience Quality
31.3%
Suspicion Index
45.2%
Low-Quality %
14
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
54.7%
Empty Bio
48.3%
<10 Tweets
9.7%
Mass Following (>2K)
0.0%
New (<90 days)
53.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
79.2%
No URL
35.7%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
9,395,978
Total Potential Reach
14
Median Follower Reach
122
75th Percentile Reach
6.6%
>1K followers
1.0%
>10K followers
0.3%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
32.6%
Creators
3,261 accounts
19.1%
Consumers
1,910 accounts
48.3%
Dormant
4,829 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
19
Verified Followers
0.19% of total
516
Protected Accounts
5.16% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @alainjuppe | 972,648 | Politician | Politics, France, Europe |
| 458,502 | Content Curator | Curated content, work, play | |
| @montebourg | 436,677 | Politician | Entrepreneurship, Politics, Presidential Election |
| @N_Hulot | 339,278 | Environmental Activist | Environment, Conservation, Sustainability |
| @MarleneSchiappa | 253,223 | Politician | Feminism, Politics, Writing |
| @EcoWatch | 236,993 | Environmental News | environment, news, health |
| @ONEinAfrica | 224,852 | Activist | Global movement, extreme poverty, preventable disease |
| @CICR_fr | 223,857 | Humanitarian | protection, assistance, victims |
| @TF1Info | 211,042 | Journalist | News, Television, Journalism |
| @UNICEF_france | 188,787 | Humanitarian | Enfants, droits, humanitaire |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
4,532
Followers With Bio
5,468
Followers Without Bio
45.32%
% With Bio
54.68%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,230 analyzed5,434
Combined Engagement
0
Total Likes
5,434
Total Retweets
1,087
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
80%
With Hashtags
100%
With @Mentions
80%
With Links
Topical Analysis:
RT @N_Hulot: 🌍 Voir 1 million de citoyens mobilisés en 48h pour le #Climat avec #LaffaireDuSiecle c’est un signal fort qui ne demande qu’à être concrétisé. Que 2019 soit une année de grands changements #Osons! @FondationNH @Greenpeacefr @oxfamfrance @NotreAffaire @onestpret @Enc
RT @brutofficiel: Ils sont très polluants, finissent souvent dans la mer et on en jette 845 000 tonnes chaque année. Pourtant les mégots de cigarettes peuvent être recyclés. Alice Comble de @GreenMinders raconte comment. https://t.co/te22hFULO6
RT @FAO: 👨👩👧👦Food is life. ❤️Food is love. 👩🌾Food is culture. 🍏Food is nutrition. ⚖️Food is a human right. #ZeroHunger https://t.co/Cl21pRag2D
RT @greenpeacefr: 🤑 Un DG qui s'augmente de 22% dès sa prise de poste, une conseillère à temps partiel payée 14 900 bruts par mois... Pas de doute, le train de vie des dirigeant·e·s de la #FNSEA est très éloigné de celui de la plupart des agriculteurs et agricultrices. https://t.
RT @NotreAffaire: 1,5 MILLIONS DE PERSONNES ✊ #LaffaireDuSiecle est celle de tous et toutes, face à l'inaction de l'État pour nous protéger ! 🌍 C'est un espoir immense qui se forme 👉 ensemble, portons et remportons #LaffaireDuSiecle ! #NousSommesDesMillions https://t.co/AHUDnH
Key Insights & Takeaways
The account emphasizes the importance of fair trade and ethical labor practices It uses storytelling to highlight the impact of consumer choices It leverages social movements and campaigns to drive engagement
Strengths
- + Established follower base of 73,025
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @MaxHavelaarFr reveals an growing Twitter presence with 73,025 followers. The account demonstrates a content-creator strategy, averaging 7.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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