Brandon M. Scott
52nd Mayor of Baltimore. Working to end gun violence and build an equitable city. Authority: People for Brandon M. Scott, Calvin Young Treasurer
72,828
Followers
6,094
Following
30,146
Tweets
52.7
Avg Engagement
511
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @MayorBMScott's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2010-02-23
- Verification:No
- Location:Baltimore
Data Summary
- Tweets Analyzed:3,249
- Avg Likes per Tweet:37.0
- Avg Retweets per Tweet:15.7
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,249 tweetsMayor Scott's tweets typically receive a moderate number of likes and retweets, indicating a consistent but not overwhelming level of audience interaction. The engagement suggests a loyal base of supporters and followers.
37.0
Avg Likes/Tweet
15.7
Avg Retweets/Tweet
120,172
Total Likes
51,131
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
5
Median Likes
6
Median Retweets
43
75th Percentile
6,544
Top Tweet
0.72
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
30.4%
Original
18.4%
Replies
43.8%
Retweets
7.5%
Quotes
0.0%
Threads
0.6%
With Media
86.0%
With Links
25.4%
With #Tags
70.3%
With @Mentions
6.9%
With Emojis
215
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.6
Reply/Original Ratio
0.17
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
84.9%
Weekday Posts
15.1%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,249 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,422 retweets (44% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,249 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersHis audience includes residents of Baltimore, local officials, and followers interested in city governance and social issues. The account also attracts those who follow personal updates and community events.
Good
Audience Quality
18.9%
Suspicion Index
20.4%
Low-Quality %
120
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
30.7%
Empty Bio
14.9%
<10 Tweets
20.0%
Mass Following (>2K)
0.0%
New (<90 days)
33.8%
Low Ratio (<0.1)
0.0%
New (<180 days)
79.2%
No URL
10.1%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
29,426,517
Total Potential Reach
120
Median Follower Reach
425
75th Percentile Reach
12.5%
>1K followers
1.6%
>10K followers
0.3%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
71.8%
Creators
7,184 accounts
13.3%
Consumers
1,330 accounts
14.9%
Dormant
1,486 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
169
Verified Followers
1.69% of total
1,217
Protected Accounts
12.17% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,093,849 | Wrestler | Wrestling, Motivation, Self-promotion |
| @ShehuSani | 3,119,653 | Politician | Human Rights, Author, PanAfricanist |
| @Nathanapirtle | 866,021 | Entrepreneur | Digital Marketing, Strategy, Business Development |
| @Moreno | 428,653 | Influencer | Business, Manager, Serious |
| @Reese10Angel | 373,176 | - | - |
| @KeishaBottoms | 347,017 | Politician | Atlanta, Leadership, Family |
| @BennyBsf | 218,552 | Rapper | Music, Hip-hop, Streaming |
| @myluvisblind | 214,452 | - | - |
| @sfpelosi | 189,258 | Attorney | Advocate, Author, Attorney |
| @Wu_Tang_Finance | 175,045 | Parody Account | Investments, Diversification, Parody |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,930
Followers With Bio
3,070
Followers Without Bio
69.3%
% With Bio
30.7%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,249 analyzed19,041
Combined Engagement
10,240
Total Likes
8,801
Total Retweets
3,808
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
80%
With @Mentions
100%
With Links
Topical Analysis:
On behalf of the City of Baltimore, I want to congratulate Speaker @SpeakerPelosi on a historic and impactful career as leader of the House Democrats. https://t.co/Boeb0ntokf
Merry Christmas, Baltimore! 🎄 https://t.co/5WNYBTJPt7
RT @POTUS: Tonight, I’ll address Congress and the nation at my second State of the Union of my presidency. Join me. Watch it right here on my account, at @Whitehouse, or at https://t.co/GPBtrLBCvT at 9 PM ET. https://t.co/znZug7Yx8f
RT @SECNetwork: THE DOUBLE-DOUBLE QUEEN 👑 @Reese10Angel | @LSUwbkb https://t.co/TmvF2dq1vK
RT @BaltimoreFire: Today, Lt. Paul Butrim, FF Kelsey Sadler & FF Kenny Lacayo lost their lives in service to our city. FF John McMaster remains in the hospital in critical but stable condition. We will continue to pray for the family of those we lost. https://t.co/cRGXp1YwNp
Key Insights & Takeaways
Mayor Scott uses Twitter to share both official city announcements and personal updates, creating a balanced mix of public and private content. His tweets often include links to additional content, suggesting a strategy to drive traffic to external resources or social media. The use of hashtags and playful elements, like the pup alert, helps to humanize his public persona and increase relatability.
Strengths
- + Established follower base of 72,828
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @MayorBMScott reveals an growing Twitter presence with 72,828 followers. The account demonstrates a content-creator strategy, averaging 52.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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