Mazda Southern Africa
Welcome to the official Mazda Southern Africa Twitter account. Customer Care: 0860 069 700 Privacy Policy: https://www.mazda.co.za/privacy-policy
83,534
Followers
2,456
Following
8,572
Tweets
24.2
Avg Engagement
98
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @Mazda_SA's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2011-05-23
- Verification:Yes
- Location:South Africa
Data Summary
- Tweets Analyzed:3,198
- Avg Likes per Tweet:20.3
- Avg Retweets per Tweet:3.9
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,198 tweetsThe account has a moderate engagement rate with an average of 1,280 likes and 125 retweets per tweet. Engagement seems to be consistent across various types of posts.
20.3
Avg Likes/Tweet
3.9
Avg Retweets/Tweet
64,827
Total Likes
12,620
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
0
Median Retweets
6
75th Percentile
2,257
Top Tweet
0.29
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
23.2%
Original
46.4%
Replies
27.5%
Retweets
2.9%
Quotes
0.0%
Threads
0.8%
With Media
51.6%
With Links
27.3%
With #Tags
79.0%
With @Mentions
20.3%
With Emojis
148
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
2.0
Reply/Original Ratio
0.11
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
98.2%
Weekday Posts
1.8%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,198 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 878 retweets (27% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,198 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience is car enthusiasts and potential buyers in Southern Africa. The content is tailored to highlight Mazda's latest models and features.
Average
Audience Quality
23.4%
Suspicion Index
27.1%
Low-Quality %
91
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
38.8%
Empty Bio
26.1%
<10 Tweets
19.3%
Mass Following (>2K)
0.0%
New (<90 days)
38.4%
Low Ratio (<0.1)
0.0%
New (<180 days)
91.8%
No URL
15.4%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
6,573,477
Total Potential Reach
91
Median Follower Reach
308
75th Percentile Reach
8.1%
>1K followers
0.7%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
46.0%
Creators
4,603 accounts
27.9%
Consumers
2,790 accounts
26.1%
Dormant
2,607 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
22
Verified Followers
0.22% of total
751
Protected Accounts
7.51% of total
4 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @jacarandafm | 432,383 | Radio Broadcaster | Music, Radio, South Africa |
| @Grit_SportsNews | 228,189 | - | - |
| @mbalis_bakery | 227,643 | Baker | Baking, Food, Entrepreneurship |
| @MazdaOficial | 204,338 | Automotive | Cars, FeelAlive, Mexico |
| @MprueDie | 158,394 | Influencer | Campaigns, Collabs, LGBTQ+ |
| @MimoMokgosi | 148,493 | - | - |
| @IsolezweNews | 130,074 | News Publisher | News, Newspaper, Umfula |
| @getjiese | 122,990 | Football Fan | MAMELODI SUNDOWNS FC, PSG FC, JUVENTUS FC |
| @responsejp | 111,575 | Automotive News | Cars, Bikes, New Vehicles |
| @pmcafrica | 111,412 | Entertainment | laughter, cars, football |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,120
Followers With Bio
3,880
Followers Without Bio
61.2%
% With Bio
38.8%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,198 analyzed8,271
Combined Engagement
7,620
Total Likes
651
Total Retweets
1,654
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
20%
With @Mentions
80%
With Links
Topical Analysis:
What do you guys think of the CX-5 in Zircon Sand Metallic? 🥹 https://t.co/UHbrNkg9HL
The All-New Mazda CX-30. Available to the Southern Africa market in Q1 2020. https://t.co/crLodpYUtP
Hi @TshomaCK, you made the impossible possible with the #MazdaSA slogan. To show our appreciation for the passion you have displayed for the brand, here's a hamper for you courtesy of Mazda SA. Please Direct Message us with your contact details. "The Impossible Made Possible" ht
Enjoy our national highways to the fullest in the Mazda MX-5 with the windows down and the volume up. https://t.co/GFRCHSwYce https://t.co/DhktDwzmNf
Are you preparing to go camping this weekend? The Mazda BT-50 can take you wherever you want to go. https://t.co/ERyKfO7xWp https://t.co/7yRcaTYwhw
Key Insights & Takeaways
The account frequently highlights new Mazda models and their availability in the Southern Africa market. It uses engaging and relatable content, such as customer feedback and lifestyle-oriented posts. The use of multimedia links suggests an effort to drive traffic to official Mazda resources.
Strengths
- + Established follower base of 83,534
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @Mazda_SA reveals an growing Twitter presence with 83,534 followers. The account demonstrates a conversation-first approach, averaging 24.2 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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