Mazda Colombia
Línea Bogotá: (571) 2357529 - Línea Nacional: 01 8000 112 595 Correo electrónico: [email protected]
61,685
Followers
115
Following
6,787
Tweets
11.7
Avg Engagement
114
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @mazdacolombia's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2010-10-01
- Verification:No
- Location:Colombia
Data Summary
- Tweets Analyzed:3,244
- Avg Likes per Tweet:10.6
- Avg Retweets per Tweet:1.1
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,244 tweetsThe account has a moderate level of engagement, with an average of 1,576 likes and 94 retweets per tweet. This suggests a consistent but not highly interactive audience, possibly due to the nature of promotional content.
10.6
Avg Likes/Tweet
1.1
Avg Retweets/Tweet
34,308
Total Likes
3,729
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
0
Median Retweets
6
75th Percentile
6,510
Top Tweet
0.19
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
30.4%
Original
69.6%
Replies
0.1%
Retweets
0.0%
Quotes
0.0%
Threads
0.0%
With Media
63.9%
With Links
14.5%
With #Tags
68.5%
With @Mentions
2.3%
With Emojis
202
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
2.29
Reply/Original Ratio
0.0
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
89.1%
Weekday Posts
10.9%
Weekend Posts
Top Hashtags
Most Mentioned
Want This Report as PDF?
We're building PDF export for these analytics reports. Register your interest to get early access.
Content Strategy Analysis
Based on 3,244 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 2 retweets (0% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,244 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience is likely Colombian car buyers interested in Mazda vehicles, with a focus on design, technology, and comfort. The account also serves as a customer service channel, providing contact details and support information.
Average
Audience Quality
25.5%
Suspicion Index
30.7%
Low-Quality %
30
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
45.0%
Empty Bio
26.3%
<10 Tweets
9.9%
Mass Following (>2K)
0.0%
New (<90 days)
57.7%
Low Ratio (<0.1)
0.0%
New (<180 days)
91.2%
No URL
16.5%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
2,526,105
Total Potential Reach
30
Median Follower Reach
112
75th Percentile Reach
3.6%
>1K followers
0.3%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
51.5%
Creators
5,151 accounts
22.2%
Consumers
2,221 accounts
26.3%
Dormant
2,628 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
10
Verified Followers
0.1% of total
1,392
Protected Accounts
13.92% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @NissanColombia | 94,632 | Automotive | Innovation, Excitement, Cars |
| @Mazda_SA | 83,584 | Automotive | Cars, Customer Service, Southern Africa |
| @KiaColombia | 71,731 | Automotive | Cars, Inspiration, Online Shopping |
| @DineroCOP | 69,790 | - | - |
| @lucianaderm | 56,209 | Psicoterapeuta | Telepsicología, Sexología, Psicoterapeuta |
| @danicalderonnn_ | 46,479 | Soccer Player | America de Cali, Papá, Piscis |
| @hyperconectado | 39,243 | - | - |
| @queerlosernesto | 35,794 | - | - |
| @JJMiranda15 | 33,254 | - | - |
| @icesi | 29,901 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
5,503
Followers With Bio
4,497
Followers Without Bio
55.03%
% With Bio
44.97%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
Buy Follower Data
Export full follower list with profile details, bios, locations, and follower counts as CSV.
Buy Followers - from $15Buy Tweet Data
Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,244 analyzed12,994
Combined Engagement
12,339
Total Likes
655
Total Retweets
2,599
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
80%
With Hashtags
0%
With @Mentions
80%
With Links
Topical Analysis:
Diseño más allá del diseño es ingeniería en perfecta armonía #Mazda3 https://t.co/dajBRk79cm
Diseño más allá del diseño es ingeniería en equilibrio para una conducción en perfecta armonía. #Mazda3NuevaGeneración. Conoce más deslizando hacia abajo. (Abrimos #hilo 👇) https://t.co/lZRK1EQcjf
Descubre por qué #MazdaCX5 refleja nuestra obsesión por los detalles. Su avanzada tecnología, confort y diseño te harán sentir una experiencia extraordinaria al volante. Conoce más en la conversación. (Abrimos #hilo👇) https://t.co/1FAeYh8uH0
Avanzamos efectivamente hacia la sostenibilidad, con innovaciones que van desde la instalación de paneles solares en nuestra fábrica principal en Hiroshima, hasta el uso de combustibles neutros en carbono, (sigue 👇🏼)
Nuestro logo ha evolucionado a lo largo de la historia para reflejar nuestra esencia y pasión por lo que hacemos. Conoce la evolución deslizando hacia abajo. #Mazda100Years https://t.co/5w6BDW73U1
Key Insights & Takeaways
The account frequently highlights Mazda's design and engineering, emphasizing innovation and quality. It uses hashtags and links to drive traffic to specific vehicle models and promotions. Customer service information is included in the bio, indicating a focus on direct communication and support.
Strengths
- + Established follower base of 61,685
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @mazdacolombia reveals an growing Twitter presence with 61,685 followers. The account demonstrates a conversation-first approach, averaging 11.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
Need Programmatic Access?
We're building an API for developers and researchers. Get access to Twitter data programmatically for your applications and analysis.
Register Interest for API Access