McClatchy
Focus. Purpose.
14,087
Followers
2,438
Following
12,512
Tweets
454
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @mcclatchy's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-08-18
- Verification:No
- Location:Sacramento, California
Data Summary
- Followers Analyzed:14,222
Want This Report as PDF?
We're building PDF export for these analytics reports. Register your interest to get early access.
Audience Demographics
Based on 14,222 followersThe audience likely includes news consumers, journalists, and individuals interested in current events. The verified user base suggests a mix of professionals and public figures.
Average
Audience Quality
20.7%
Suspicion Index
13.1%
Low-Quality %
374
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
22.0%
Empty Bio
6.7%
<10 Tweets
43.8%
Mass Following (>2K)
0.0%
New (<90 days)
28.6%
Low Ratio (<0.1)
0.0%
New (<180 days)
65.5%
No URL
4.2%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
81,739,588
Total Potential Reach
374
Median Follower Reach
1,372
75th Percentile Reach
30.8%
>1K followers
5.4%
>10K followers
1.3%
>50K followers
0.6%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
84.6%
Creators
12,032 accounts
8.7%
Consumers
1,236 accounts
6.7%
Dormant
954 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
305
Verified Followers
2.14% of total
1,596
Protected Accounts
11.22% of total
10 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,179,176 | Wrestler | Wrestling, Motivation, Self-promotion |
| @USATODAY | 5,004,948 | News outlet | News, Nation, Hand |
| @6BillionPeople | 2,008,495 | - | - |
| @johncusack | 1,768,431 | Actor | Movies, Activism, Elephants |
| @NYSE | 1,694,690 | Finance | Finance, Investing, Opportunities |
| @TheRickWilson | 1,620,123 | Political Consultant | Politics, Advertising, Writing |
| @soledadobrien | 1,299,094 | Journalist | working, mom, journalist |
| @LeBronJames | 924,478 | - | - |
| @democracynow | 787,596 | News outlet | news, independent media, global |
| @pnjaban | 778,326 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
11,096
Followers With Bio
3,126
Followers Without Bio
78.02%
% With Bio
21.98%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
Buy Follower Data
Export full follower list with profile details, bios, locations, and follower counts as CSV.
Buy Followers - from $15Buy Tweet Data
Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Key Insights & Takeaways
The account has a large follower base but minimal engagement, suggesting potential issues with content resonance or visibility. The verified user percentage is low, indicating that the audience may not be heavily composed of public figures or influencers. The account's focus on purpose and focus in the bio may signal a strategic direction, but it may not be translating into active audience interaction.
Strengths
- + Established follower base of 14,087
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @mcclatchy reveals an growing Twitter presence with 14,087 followers. The account demonstrates a content-creator strategy, averaging engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
Need Programmatic Access?
We're building an API for developers and researchers. Get access to Twitter data programmatically for your applications and analysis.
Register Interest for API Access