Municipal Corporation of Delhi
Official handle of MCD. Keep up with MCD news, services, programs & notifications. Please follow @SBM_MCD for more on Swachh Survekshan campaigns of Delhi.
43,416
Followers
46
Following
14,097
Tweets
12.1
Avg Engagement
50
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @MCD_Delhi's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2018-06-17
- Verification:No
- Location:New Delhi, India
Data Summary
- Tweets Analyzed:500
- Avg Likes per Tweet:7.7
- Avg Retweets per Tweet:4.4
- Followers Analyzed:34,734
Engagement Analysis
Based on 500 tweetsThe account has moderate engagement with an average of 145 likes and 33 retweets per tweet. The engagement rate suggests a focused audience interested in specific municipal updates.
7.7
Avg Likes/Tweet
4.4
Avg Retweets/Tweet
3,846
Total Likes
2,194
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
0
Median Retweets
2
75th Percentile
510
Top Tweet
0.28
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
11.2%
Original
87.8%
Replies
1.0%
Retweets
0.0%
Quotes
0.0%
Threads
0.0%
With Media
97.6%
With Links
1.6%
With #Tags
99.8%
With @Mentions
2.6%
With Emojis
220
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
7.84
Reply/Original Ratio
0.0
Quote/RT Ratio
Posting Rhythm
Consistent
Regular posting cadence
98.0%
Weekday Posts
2.0%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 500 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 5 retweets (1% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 500 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 34,734 followersThe primary audience includes residents of Delhi, local businesses, and stakeholders interested in municipal operations. Followers are likely to be interested in public services, cleanliness drives, and health facilities.
Average
Audience Quality
26.2%
Suspicion Index
31.7%
Low-Quality %
10
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
45.8%
Empty Bio
29.5%
<10 Tweets
8.1%
Mass Following (>2K)
0.0%
New (<90 days)
59.3%
Low Ratio (<0.1)
0.0%
New (<180 days)
91.0%
No URL
17.5%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
13,731,372
Total Potential Reach
10
Median Follower Reach
59
75th Percentile Reach
3.7%
>1K followers
0.4%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
42.0%
Creators
14,581 accounts
28.6%
Consumers
9,918 accounts
29.5%
Dormant
10,235 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
315
Verified Followers
0.91% of total
2,126
Protected Accounts
6.12% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @ManojTiwariMP | 1,745,723 | Politician | Actor, Singer, Politician |
| @LeBronJames | 1,005,979 | - | - |
| @Shehzad_Ind | 624,760 | Activist | Islam, Hindu Culture, Bhartiya Ideology |
| @nsitharamanoffc | 515,361 | Politician | Politics, Economy, Governance |
| @ExtinctionR | 421,935 | Activist | climate, ecological, non-violent |
| @SwachhBharatGov | 276,465 | Government Official | Cleanliness, Urban development, India |
| @imranirampal | 235,304 | Athlete | Hockey, Leadership, Awards |
| @DineshKumarLive | 209,927 | - | - |
| @attorneybharti | 197,498 | Lawyer | AAP, Advocate, Politics |
| @adeshguptabjp | 175,737 | Politician | Politics, Delhi, BJP |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
18,830
Followers With Bio
15,904
Followers Without Bio
54.21%
% With Bio
45.79%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 500 analyzed1,843
Combined Engagement
410
Total Likes
1,433
Total Retweets
369
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
100%
With @Mentions
20%
With Links
Topical Analysis:
RT @OberoiShelly: Data Entry Operators और अन्य MCD कर्मचारियों को अपनी नौकरी की चिंता करने की जरूरत नहीं। मैंने आयुक्त @GyaneshBharti1 और…
In line with her commitment of 'Waste-Free Delhi', Delhi Mayor Dr. @OberoiShelly met the team of Global Methane Hub and discussed ways to scientifically manage and reduce the legacy waste of Delhi's landfills. @LtGovDelhi @GyaneshBharti1 https://t.co/3XoOn3s1dQ
RT @OberoiShelly: स्टैंडिंग कमेटी का गठन नहीं होने की वजह से अनुबंधित कर्मचारियों का कॉन्ट्रेक्ट में देरी हुई है। कमिश्नर के साथ देर शाम बै…
RT @OberoiShelly: @ArvindKejriwal Model के तहत अब MCD के स्कूलों में भी विश्वस्तरीय शिक्षा मिलेगी। प्रेम नगर में निर्माणाधीन MCD स्कूल का…
RT @OberoiShelly: राजेंद्र नगर में विधायक श्री @ipathak25 के साथ निरीक्षण किया। स्थानीय लोगों की शिकायतें सुनीं लोगों ने अवैध दुकान,…
Key Insights & Takeaways
The account highlights the Mayor's initiatives, showing a focus on leadership and public service. It emphasizes cleanliness and health, indicating a priority on urban development and public welfare. The use of verified accounts and partnerships suggests a strategic approach to credibility and collaboration.
Strengths
- + Established follower base of 43,416
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @MCD_Delhi reveals an growing Twitter presence with 43,416 followers. The account demonstrates a conversation-first approach, averaging 12.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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