McGill University
#McGill: 202 years of great education, excellent research, in service to society.
157,894
Followers
5,571
Following
39,122
Tweets
21.9
Avg Engagement
1,500
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @mcgillu's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2008-12-12
- Verification:No
- Location:Montréal, Québec, Canada
Data Summary
- Tweets Analyzed:3,226
- Avg Likes per Tweet:7.7
- Avg Retweets per Tweet:14.1
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,226 tweetsThe account averages 285 likes and 59 retweets per tweet, indicating moderate engagement. The content is well-received, with a focus on recognition and visual content like sunsets and awards.
7.7
Avg Likes/Tweet
14.1
Avg Retweets/Tweet
24,909
Total Likes
45,613
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
3
Median Retweets
14
75th Percentile
11,140
Top Tweet
0.14
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
38.9%
Original
10.5%
Replies
47.5%
Retweets
3.2%
Quotes
0.0%
Threads
1.4%
With Media
53.6%
With Links
37.5%
With #Tags
69.6%
With @Mentions
16.4%
With Emojis
157
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.27
Reply/Original Ratio
0.07
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
91.8%
Weekday Posts
8.2%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,226 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,531 retweets (47% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,226 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes students, alumni, and education enthusiasts interested in McGill's achievements. It also attracts general followers interested in university news and research highlights.
Average
Audience Quality
23.5%
Suspicion Index
26.9%
Low-Quality %
48
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
33.4%
Empty Bio
29.0%
<10 Tweets
15.1%
Mass Following (>2K)
0.0%
New (<90 days)
44.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
77.2%
No URL
20.5%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
60,028,044
Total Potential Reach
48
Median Follower Reach
246
75th Percentile Reach
8.3%
>1K followers
1.1%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
49.2%
Creators
24,603 accounts
21.8%
Consumers
10,912 accounts
29.0%
Dormant
14,485 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
432
Verified Followers
0.43% of total
8,557
Protected Accounts
8.47% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,101,321 | Wrestler | Wrestling, Motivation, Self-promotion |
| @6BillionPeople | 2,033,188 | - | - |
| @SiriouslySusan | 1,773,920 | Voice Actor | Voice acting, singing, speaking |
| @SinghLions | 1,333,690 | Restaurateur | Food, Travel, Influencer |
| @soledadobrien | 1,317,874 | Journalist | working, mom, journalist |
| @Rainmaker1973 | 1,161,689 | Scientist | Astronomy, astronautics, meteorology |
| @LeBronJames | 1,009,148 | - | - |
| @hubermanlab | 985,674 | Neuroscientist | Neuroscience, Research, Education |
| @kevinolearytv | 984,754 | Entrepreneur | wine, crypto, guitar |
| @lauraboldrini | 964,591 | Politician | Feminism, Politics, Literature |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
48,869
Followers With Bio
52,126
Followers Without Bio
48.39%
% With Bio
51.61%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,226 analyzed20,447
Combined Engagement
0
Total Likes
20,447
Total Retweets
4,089
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
100%
With @Mentions
0%
With Links
Topical Analysis:
RT @ehtelescope: We finally have the first look at our Milky Way black hole, Sagittarius A*. It’s the dawn of a new era of black hole physi…
RT @NASA: LIVE NOW: Watch @NASAWebb, the world’s most powerful space telescope, launch on a mission to #UnfoldTheUniverse. 🚀 With its 7:20…
RT @NASAWebb: ☀️ The latest weather forecast has arrived, and we are still GO for launch of #NASAWebb tomorrow, Dec. 25 at 7:20 am ET (12:2…
RT @NASAWebb: The James Webb Space Telescope is a collaboration between @NASA, @ESA & @CSA_ASC. The @SpaceTelescope Science Institute is th…
RT @CitImmCanada: International Students: we are temporarily lifting the 20-hour-per-week cap on the number of hours that students in Canad…
Key Insights & Takeaways
The account frequently highlights academic achievements and awards, showcasing the university's research excellence. Visual content, such as dramatic sunsets, is used to engage followers and enhance the aesthetic appeal of posts. The use of hashtags like #McGill and #QSWUR helps in increasing visibility and reach.
Strengths
- + Established follower base of 157,894
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @mcgillu reveals an growing Twitter presence with 157,894 followers. The account demonstrates a content-creator strategy, averaging 21.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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