McGraw Hill PreK-12
Helping PreK-12 educators and students find their path to what's possible. No matter where the starting point may be.
54,209
Followers
4,778
Following
23,582
Tweets
17.4
Avg Engagement
555
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @McGrawHillK12's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-11-02
- Verification:Yes
- Location:USA
Data Summary
- Tweets Analyzed:3,208
- Avg Likes per Tweet:2.0
- Avg Retweets per Tweet:15.4
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,208 tweetsThe account has an average of 68 likes and 15 retweets per tweet, indicating moderate engagement. It often collaborates with other educators and influencers to boost interaction.
2.0
Avg Likes/Tweet
15.4
Avg Retweets/Tweet
6,403
Total Likes
49,390
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
1
Median Retweets
4
75th Percentile
10,781
Top Tweet
0.32
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
42.5%
Original
34.4%
Replies
21.3%
Retweets
1.9%
Quotes
0.0%
Threads
0.2%
With Media
59.7%
With Links
53.1%
With #Tags
72.1%
With @Mentions
53.9%
With Emojis
166
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.81
Reply/Original Ratio
0.09
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
88.8%
Weekday Posts
11.2%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,208 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 683 retweets (21% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,208 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience is PreK-12 educators and students, with a focus on those seeking guidance and inspiration. The account also engages with educators and influencers in the education space.
Below Average
Audience Quality
37.5%
Suspicion Index
100.0%
Low-Quality %
56
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
100.0%
Empty Bio
100.0%
<10 Tweets
0.0%
Mass Following (>2K)
0.0%
New (<90 days)
0.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
76.0%
No URL
100.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
12,747,421
Total Potential Reach
56
Median Follower Reach
286
75th Percentile Reach
10.9%
>1K followers
1.9%
>10K followers
0.3%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
0.0%
Creators
0 accounts
0.0%
Consumers
0 accounts
100.0%
Dormant
10,000 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
0
Verified Followers
0.0% of total
872
Protected Accounts
8.72% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @iownjd | 761,674 | Lawyer | learn, inspire, engage |
| @larrykim | 724,409 | Entrepreneur | Startups, AdWords, Chatbots |
| @WarrenWhitlock | 475,534 | Entrepreneur | blockchain, AI, digitalmarketing |
| @RareCat | 424,112 | Multifaceted | Photography, Writing, Art |
| @TrevorProject | 353,729 | Crisis intervention | LGBTQ, suicide prevention, crisis intervention |
| @Innov_Medicine | 246,348 | - | - |
| @EdTech_K12 | 188,264 | Education | EdTech, K-12, IT |
| @WheelsUp | 180,507 | Aviation | private aviation, luxury travel, innovation |
| @Car01am | 179,109 | Author | fantasy, family, cats |
| @cultofpedagogy | 173,908 | Educator | Education, Family, Teaching |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,756
Followers With Bio
3,244
Followers Without Bio
67.56%
% With Bio
32.44%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,208 analyzed27,631
Combined Engagement
0
Total Likes
27,631
Total Retweets
5,526
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
100%
With @Mentions
40%
With Links
Topical Analysis:
RT @BarackObama: As we celebrate Black History Month, it’s important to remember that we shouldn’t treat this month as though it is somehow separate from our collective American history. Black history is American history.
RT @POTUS: During Pride Month, we honor the resilience of LGBTQI+ people who are fighting to live authentically and freely. We reaffirm that LGBTQI+ rights are human rights. And we recommit to delivering protections, safety, and equality so everyone can realize the full promise o
RT @POTUS: During Asian American, Native Hawaiian, and Pacific Islander Heritage Month, we recognize our fellow Americans’ innumerable contributions, vibrant cultures, and rich heritage. Together, let’s recommit to building a country in which everyone has an equal opportunity to
RT @chanelchelle_: My nonverbal special needs student wrote me the sweetest note this morning 🥺💙. He is the best. https://t.co/kDIEsaKRn8
RT @AfricanArchives: Mary Wallace: First female bus driver for Chicago Transit Authority, 1974 https://t.co/z2whoEareT
Key Insights & Takeaways
The account frequently highlights the importance of teachers and their impact on students. It emphasizes collaboration and community support in education. It engages with notable figures and events to raise awareness about education and learning.
Strengths
- + Established follower base of 54,209
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @McGrawHillK12 reveals an growing Twitter presence with 54,209 followers. The account demonstrates a content-creator strategy, averaging 17.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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