McNally Jackson
Independent Bookseller at 134 Prince Street | 4 Fulton St | 76 North 4th Street | City Point | 1 Rockefeller Center
71,517
Followers
1,202
Following
18,610
Tweets
41.7
Avg Engagement
1,207
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @mcnallyjackson's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-02-24
- Verification:No
- Location:New York, NY
Data Summary
- Tweets Analyzed:3,220
- Avg Likes per Tweet:16.9
- Avg Retweets per Tweet:24.8
- Followers Analyzed:9,992
Engagement Analysis
Based on 3,220 tweetsThe account has a high average engagement rate with likes and retweets, indicating a loyal and active following. Their content resonates well with their audience, encouraging interaction.
16.9
Avg Likes/Tweet
24.8
Avg Retweets/Tweet
54,477
Total Likes
79,833
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
1
Median Retweets
7
75th Percentile
34,624
Top Tweet
0.58
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
34.2%
Original
22.2%
Replies
36.7%
Retweets
6.8%
Quotes
0.0%
Threads
0.6%
With Media
81.6%
With Links
10.9%
With #Tags
67.9%
With @Mentions
10.9%
With Emojis
180
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.65
Reply/Original Ratio
0.19
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
88.7%
Weekday Posts
11.3%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,220 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,183 retweets (37% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,220 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 9,992 followersThe audience is primarily local New Yorkers interested in books and culture. They are likely customers, book lovers, and supporters of independent businesses.
Good
Audience Quality
19.5%
Suspicion Index
16.6%
Low-Quality %
171
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
22.8%
Empty Bio
15.3%
<10 Tweets
25.6%
Mass Following (>2K)
0.0%
New (<90 days)
34.5%
Low Ratio (<0.1)
0.0%
New (<180 days)
65.8%
No URL
10.4%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
38,956,658
Total Potential Reach
171
Median Follower Reach
637
75th Percentile Reach
18.5%
>1K followers
3.1%
>10K followers
0.7%
>50K followers
0.4%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
71.6%
Creators
7,159 accounts
13.1%
Consumers
1,305 accounts
15.3%
Dormant
1,528 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
107
Verified Followers
1.07% of total
1,566
Protected Accounts
15.66% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,093,517 | Wrestler | Wrestling, Motivation, Self-promotion |
| @emrata | 1,484,204 | Model | Fashion, Modeling, Activism |
| @TwitterBusiness | 1,351,039 | - | - |
| @DaveVescio | 537,309 | Actor | Movies, Art, Transformation |
| @BorowitzReport | 532,710 | Satirist | satire, humor, politics |
| @AngelicaLozanoC | 527,585 | Politician | Activismo, Mujeres, Colombia |
| @doctorow | 493,749 | Author | author, journalist, activist |
| @SinnamonLove | 489,964 | Sex Worker | Sex work, Cannabis, Content creation |
| @Upworthy | 461,198 | Media | humans, positivity, inspiration |
| @SeanMaxwell | 429,894 | Photographer | Photography, Videography, Acting |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
7,722
Followers With Bio
2,278
Followers Without Bio
77.22%
% With Bio
22.78%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,220 analyzed77,250
Combined Engagement
33,887
Total Likes
43,363
Total Retweets
15,450
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
60%
With Hashtags
60%
With @Mentions
80%
With Links
Topical Analysis:
Dear New York, Please come back to our stores. Sales remain down over 50% and we need you to keep this bookselling gig going. We have so many wonderful books and booksellers, all we need is you. #BoxedOut #ShopIndie https://t.co/u7F8gXvopC
RT @LRBbookshop: if you were or are the friendly gent (blue coat) who was in the shop half an hour ago and left a big jar of bees on the table in the poetry section, please come back and reclaim your jar of bees. if you aren't, please rt until we find him #FindTheBeeGent
RT @HexPositive: Here’s a list of abortion funds by state: https://t.co/CmETE5A01u https://t.co/unDRXlYuPC
RT @NobelPrize: BREAKING NEWS: The 2020 Nobel Prize in Literature is awarded to the American poet Louise Glück “for her unmistakable poetic voice that with austere beauty makes individual existence universal.” #NobelPrize https://t.co/Wbgz5Gkv8C
Our bookstore at Rockefeller center fully opens today. This store is our effort to resurrect the lost tradition of grand, midtown bookstores. Please come see it, and tell us what you think. https://t.co/4jDZXa00GQ
Key Insights & Takeaways
The account uses emotional appeals to highlight the struggles of the book industry and the need for community support. They leverage location-based content to connect with local customers and promote store openings. They engage with humor and pop culture references, such as the Dr. Frasier Crane Photoshop, to maintain a relatable and entertaining tone.
Strengths
- + Established follower base of 71,517
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @mcnallyjackson reveals an growing Twitter presence with 71,517 followers. The account demonstrates a content-creator strategy, averaging 41.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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