Marine Conservation Society
We are the Marine Conservation Society, a UK charity fighting for a cleaner, better-protected, healthier ocean: one we can all enjoy 🐬🌊
63,438
Followers
3,648
Following
30,115
Tweets
20.7
Avg Engagement
1,000
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @mcsuk's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2010-01-26
- Verification:No
- Location:United Kingdom
Data Summary
- Tweets Analyzed:3,241
- Avg Likes per Tweet:11.1
- Avg Retweets per Tweet:9.6
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,241 tweetsThe account has a steady average engagement rate with likes and retweets, indicating a consistent but not explosive level of interaction. The use of hashtags and emojis helps to boost visibility and emotional connection.
11.1
Avg Likes/Tweet
9.6
Avg Retweets/Tweet
36,004
Total Likes
31,233
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
2
Median Likes
4
Median Retweets
19
75th Percentile
3,674
Top Tweet
0.33
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
29.4%
Original
26.9%
Replies
34.9%
Retweets
8.8%
Quotes
0.0%
Threads
2.5%
With Media
81.1%
With Links
57.5%
With #Tags
65.9%
With @Mentions
55.8%
With Emojis
232
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.92
Reply/Original Ratio
0.25
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
91.9%
Weekday Posts
8.1%
Weekend Posts
Top Hashtags
Most Mentioned
Want This Report as PDF?
We're building PDF export for these analytics reports. Register your interest to get early access.
Content Strategy Analysis
Based on 3,241 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,132 retweets (35% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,241 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience is environmentally conscious individuals and UK residents interested in marine conservation. They may also include policymakers and stakeholders in environmental protection.
Good
Audience Quality
19.6%
Suspicion Index
19.6%
Low-Quality %
102
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
25.5%
Empty Bio
20.0%
<10 Tweets
21.0%
Mass Following (>2K)
0.0%
New (<90 days)
32.7%
Low Ratio (<0.1)
0.0%
New (<180 days)
72.9%
No URL
13.6%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
12,750,838
Total Potential Reach
102
Median Follower Reach
448
75th Percentile Reach
14.8%
>1K followers
1.9%
>10K followers
0.4%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
61.3%
Creators
6,133 accounts
18.7%
Consumers
1,868 accounts
20.0%
Dormant
1,999 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
97
Verified Followers
0.97% of total
791
Protected Accounts
7.91% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @zammit_marc | 385,183 | Filmmaker | Film, Acting, Producing |
| @seanonolennon | 351,294 | Musician | Bitcoin, Music, Technology |
| @lagosweber | 340,198 | Politician | Politics, Law, Chile |
| @GoodLawProject | 308,792 | Legal Activist | Law, Justice, Advocacy |
| @seashepherd | 293,134 | - | - |
| @VirtualAstro | 232,156 | Astronomer | Astronomy, Space, Science |
| @simon_schama | 194,784 | Historian | History, Writing, Art |
| @juancanavarro | 178,332 | Ambientalista | Ambientalismo, Empresario, Energía solar |
| @Matt_Pinner | 146,573 | Photographer | Photography, Canon, LeeFilters |
| @WeDontHaveTime | 133,263 | Climate Activist | climate solutions, tree planting, review platform |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
7,449
Followers With Bio
2,551
Followers Without Bio
74.49%
% With Bio
25.51%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
Buy Follower Data
Export full follower list with profile details, bios, locations, and follower counts as CSV.
Buy Followers - from $15Buy Tweet Data
Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,241 analyzed7,158
Combined Engagement
4,419
Total Likes
2,739
Total Retweets
1,432
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
60%
With @Mentions
100%
With Links
Topical Analysis:
Each year, untreated sewage is pumped into our ocean tens of thousands of times, putting the planet, people, and wildlife at risk. https://t.co/iuJht5qn0f
The UK Government is putting our environment in a terrifying position! They're putting profit before the planet. We can't let it happen 😡❌ We stand with @RSPBEngland for the future of our ocean https://t.co/eeZRvDa53M
RT @alynwallace: Damn it was good to see the bioluminescent plankton once again last night. Oh how I've missed it! Gower Coast, Wales 🏴 https://t.co/wY8UymUQy1
RT @CarolineLucas: The #REULBill proposed by this Tory Govt today is an act of legislative vandalism. Now we're in a battle to save our economic, environmental & public health standards from obliteration. Here's why we must kill this Bill🧵 https://t.co/fd64W9LOqH
Happy #NationalDolphinDay! 🐬💙 Dolphins are incredible creatures: 🐬 They can live to be 50 years old 🐬 They can dive up to 1000 ft 🐬 Some can swim at 20 mph 🐬 They don’t chew their food, they swallow it whole! 🐬 They give themselves names & develop individual whistles https:/
Key Insights & Takeaways
The account frequently highlights the negative impact of untreated sewage on marine life and public health. They emphasize the UK government's role in environmental degradation and call for accountability. They use special days like National Dolphin Day to engage the public and promote marine wildlife conservation.
Strengths
- + Established follower base of 63,438
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @mcsuk reveals an growing Twitter presence with 63,438 followers. The account demonstrates a content-creator strategy, averaging 20.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
Need Programmatic Access?
We're building an API for developers and researchers. Get access to Twitter data programmatically for your applications and analysis.
Register Interest for API Access