MediaMath

MediaMath

@mediamath

MediaMath is the acclaimed independent advertising technology company for brands. We are building a new accountable & addressable supply chain for the industry.

New York, USA https://infillion.com/products/infillion-mediamath/ Joined 2009-08-31 Date of Analysis: Dec 16, 2025

30,224

Followers

1,238

Following

17,183

Tweets

1,137

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @mediamath's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2009-08-31
  • Verification:No
  • Location:New York, USA

Data Summary

  • Followers Analyzed:30,349

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Audience Demographics

Based on 30,349 followers

The primary audience includes brands and advertising professionals interested in technology solutions. The verified status indicates credibility and trust among industry peers.

Good

Audience Quality

17.0%

Suspicion Index

17.1%

Low-Quality %

205

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

27.3%

Empty Bio

12.1%

<10 Tweets

25.9%

Mass Following (>2K)

0.0%

New (<90 days)

22.0%

Low Ratio (<0.1)

0.0%

New (<180 days)

56.9%

No URL

6.9%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

60,455,327

Total Potential Reach

205

Median Follower Reach

579

75th Percentile Reach

15.1%

>1K followers

1.9%

>10K followers

0.4%

>50K followers

0.2%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

68.1%

Creators

20,677 accounts

19.8%

Consumers

6,013 accounts

12.1%

Dormant

3,659 accounts

435

Verified Followers

1.43% of total

15.5%

Professional Bios

founder, dev, analyst, etc.

0.23

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

New York, NY (753) London (634) London, England (418) New York (314) San Francisco, CA (278) United States (255) NYC (209) New York, USA (198) Los Angeles, CA (174) Boston, MA (174)

435

Verified Followers

1.43% of total

3,011

Protected Accounts

9.92% of total

10 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@BeatsByAssassin 2,238,390 Multitalented Actor, Director, Rapper
@etnow 2,027,267 Entertainment Entertainment, ET, News
@ShareThis 1,901,857 Data Analyst social share, interest data, intent data
@KapilMishra_IND 1,508,952 Politician BJP, Hindu, Unity
@MurrayNewlands 1,499,069 Contributor pop art, art, entrepreneurship
@joncoopertweets 1,309,591 Political Strategist Politics, Fundraising, Campaigns
@soledadobrien 1,298,802 Journalist working, mom, journalist
@LeBronJames 924,513 - -
@rogerhamilton 915,894 Entrepreneur education, entrepreneurship, futurism
@NasdaqExchange 759,750 Finance Technology, Finance, Innovation

Top Keywords in Follower Bios

marketing (3,022) digital (2,768) media (2,178) advertising (1,254) tech (1,004) data (953) business (946) technology (795) love (706) social (671)

Top Hashtags in Follower Bios

#marketing (321) #digital (194) #adtech (162) #advertising (135) #digitalmarketing (130) #programmatic (119) #socialmedia (107) #seo (106) #data (101) #ai (99)

22,052

Followers With Bio

8,297

Followers Without Bio

72.66%

% With Bio

27.34%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Key Insights & Takeaways

The account has a large follower base, indicating potential for influence and reach. The low engagement suggests a need for more interactive or valuable content. The verified status may help in building trust with the target audience.

Strengths

  • + Established follower base of 30,224
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @mediamath reveals an growing Twitter presence with 30,224 followers. The account demonstrates a content-creator strategy, averaging engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025