Medium

Medium

@Medium

Medium is a home for human stories and ideas.

https://medium.com/ Joined 2012-05-04 Date of Analysis: Dec 16, 2025

2,161,335

Followers

413

Following

48,880

Tweets

32.1

Avg Engagement

12,217

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @Medium's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mega Influencer (1M+)
  • Account Age:2012-05-04
  • Verification:No
  • Location:Not specified

Data Summary

  • Tweets Analyzed:3,246
  • Avg Likes per Tweet:22.2
  • Avg Retweets per Tweet:9.9
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,246 tweets

Medium's tweets typically receive around 275 likes and 93 retweets on average. The platform uses challenges and rewards to boost engagement and participation.

22.2

Avg Likes/Tweet

9.9

Avg Retweets/Tweet

72,151

Total Likes

32,184

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

18

Median Likes

4

Median Retweets

35

75th Percentile

3,423

Top Tweet

0.01

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Broadcaster

Primarily shares original content

88.1%

Original

3.0%

Replies

8.5%

Retweets

0.3%

Quotes

0.0%

Threads

0.6%

With Media

91.8%

With Links

6.6%

With #Tags

66.5%

With @Mentions

6.8%

With Emojis

159

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.03

Reply/Original Ratio

0.04

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

78.1%

Weekday Posts

21.9%

Weekend Posts

Top Hashtags

#mediumwriterschallenge (25) #writehere (9) #mediumcreators (5) #writingcommunity (4) #stopasianhate (4) #covid19 (3) #holiday (3) #mediumwriters (3) #thestory (3) #britneyspears (3)

Most Mentioned

@medium (78) @gooddirt (41) @robertroybritt (38) @rushkoff (31) @juliovincent (31) @bschillace (31) @amyshearn (30) @susanorlean (28) @lanceulanoff (27) @drtomfrieden (26)

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Content Strategy Analysis

Based on 3,246 tweets

Content Type Distribution

Content Breakdown

Original Tweets 2,860 (88%)
Replies 99 (3%)
Retweets 277 (9%)
Quote Tweets 10 (0%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 277 retweets (9% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,246 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The audience includes writers, readers, and storytellers interested in creative content. It also attracts attention from media and social commentators.

Average

Audience Quality

25.3%

Suspicion Index

29.1%

Low-Quality %

27

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

35.2%

Empty Bio

32.3%

<10 Tweets

12.1%

Mass Following (>2K)

0.0%

New (<90 days)

52.5%

Low Ratio (<0.1)

0.0%

New (<180 days)

74.7%

No URL

23.0%

<3 Tweets

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

51,586,950

Total Potential Reach

27

Median Follower Reach

150

75th Percentile Reach

6.7%

>1K followers

1.1%

>10K followers

0.3%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

46.3%

Creators

23,164 accounts

21.3%

Consumers

10,669 accounts

32.3%

Dormant

16,167 accounts

1,110

Verified Followers

2.22% of total

16.1%

Professional Bios

founder, dev, analyst, etc.

0.09

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

India (375) United States (320) London, England (254) Lagos, Nigeria (172) Nigeria (172) Los Angeles, CA (156) Bengaluru, India (146) New York, NY (131) London (130) United Kingdom (124)

1,951

Verified Followers

1.93% of total

10,593

Protected Accounts

10.49% of total

5 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,105,869 Wrestler Wrestling, Motivation, Self-promotion
@CryptoWeb3_NFT 4,363,222 - -
@kalnaga 2,772,809 Actor Satellites, NFT, Blockchain
@opensea 1,994,320 NFT Marketplace NFTs, Marketplace, Discover
@SinghLions 1,335,344 Restaurateur Food, Travel, Influencer
@gypssai 1,165,100 Travel Blogger Spanish, American, Alien
@GuillemBalague 1,058,259 Football Journalist Football, Journalism, Broadcasting
@belufrancese 1,001,997 Influencer NFTs, Crypto, Bitcoin
@cammipham 917,962 eCommerce Marketer eCommerce, Marketing, Writing
@CryptoKing4Ever 848,976 Content Creator Guyonan, Lucu, Design

Top Keywords in Follower Bios

writer (3,448) life (2,276) love (2,138) designer (1,753) web (1,686) digital (1,612) engineer (1,606) crypto (1,564) developer (1,521) enthusiast (1,456)

Top Hashtags in Follower Bios

#bitcoin (422) #nft (365) #crypto (265) #btc (222) #web3 (168) #eth (168) #ai (163) #writer (145) #blockchain (133) #writingcommunity (125)

67,412

Followers With Bio

33,586

Followers Without Bio

66.75%

% With Bio

33.25%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,246 analyzed

10,035

Combined Engagement

0

Total Likes

10,035

Total Retweets

2,007

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

100%

With @Mentions

0%

With Links

Topical Analysis:

Storytelling Writer Engagement Social Commentary Media Criticism Content Moderation

Key Insights & Takeaways

Medium actively promotes writer engagement through challenges and rewards. It faces criticism regarding the spread of harmful content on its platform. The platform is seen as a space for both storytelling and social commentary.

Strengths

  • + Established follower base of 2,161,335
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @Medium reveals an growing Twitter presence with 2,161,335 followers. The account demonstrates a content-creator strategy, averaging 32.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025