Megan Leslie

Megan Leslie

@MeganALeslie

Member of the @WWFCanada team as their President & CEO. Former MP. @MSVU_Halifax honourary degree recipient. Proud spouse of @br_haley. she/her

Ottawa https://www.wwf.ca/ Joined 2009-06-12 Date of Analysis: Dec 16, 2025

32,179

Followers

8,383

Following

22,025

Tweets

274.3

Avg Engagement

561

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @MeganALeslie's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2009-06-12
  • Verification:No
  • Location:Ottawa

Data Summary

  • Tweets Analyzed:500
  • Avg Likes per Tweet:3.6
  • Avg Retweets per Tweet:270.6
  • Followers Analyzed:32,808

Engagement Analysis

Based on 500 tweets

Megan's tweets receive moderate engagement, with an average of 58 likes and 11 retweets. Her content is well-received, particularly when it includes personal reflections and policy-related insights.

3.6

Avg Likes/Tweet

270.6

Avg Retweets/Tweet

1,801

Total Likes

135,325

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

0

Median Likes

3

Median Retweets

12

75th Percentile

24,114

Top Tweet

8.52

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Curator

Amplifies others content frequently

5.8%

Original

11.2%

Replies

71.2%

Retweets

11.8%

Quotes

0.0%

Threads

0.2%

With Media

27.8%

With Links

30.4%

With #Tags

85.0%

With @Mentions

14.0%

With Emojis

140

Avg Length

Audience Reaction Profile

Conversational

Engages heavily in discussions

1.93

Reply/Original Ratio

0.17

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

87.0%

Weekday Posts

13.0%

Weekend Posts

Top Hashtags

#cop15 (47) #cntowerclimb (5) #biodiversity (5) #cop27 (5) #expeditionhbl (5) #bluecarbon (3) #nature (3) #cufc2022 (3) #postdoctoralfellowship (2) #carbon (2)

Most Mentioned

@wwfcanada (167) @meganaleslie (40) @wwfcanadafr (21) @jdmsnider (15) @br_haley (14) @s_guilbeault (13) @indgled_conserv (9) @avivacanada (7) @unbiodiversity (7) @theagenda (7)

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Content Strategy Analysis

Based on 500 tweets

Content Type Distribution

Content Breakdown

Original Tweets 29 (6%)
Replies 56 (11%)
Retweets 356 (71%)
Quote Tweets 59 (12%)

What This Reveals About Their Strategy

This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.

The 356 retweets (71% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 500 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 32,808 followers

Her followers include environmental advocates, political enthusiasts, and supporters of WWF Canada. The audience is primarily interested in policy, conservation, and leadership in public service.

Average

Audience Quality

20.8%

Suspicion Index

28.4%

Low-Quality %

123

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

36.0%

Empty Bio

27.1%

<10 Tweets

15.1%

Mass Following (>2K)

0.0%

New (<90 days)

30.7%

Low Ratio (<0.1)

0.0%

New (<180 days)

69.9%

No URL

20.9%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

90,734,628

Total Potential Reach

123

Median Follower Reach

637

75th Percentile Reach

18.5%

>1K followers

2.5%

>10K followers

0.6%

>50K followers

0.3%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

59.0%

Creators

19,365 accounts

13.9%

Consumers

4,548 accounts

27.1%

Dormant

8,895 accounts

1,040

Verified Followers

3.17% of total

13.5%

Professional Bios

founder, dev, analyst, etc.

0.25

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Halifax, Nova Scotia (2,088) Canada (1,220) Halifax, NS (741) Toronto, Ontario (679) Ottawa, Ontario (625) Toronto (556) Halifax (534) Nova Scotia, Canada (487) Ottawa (415) Nova Scotia (326)

1,040

Verified Followers

3.17% of total

2,212

Protected Accounts

6.74% of total

10 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,105,744 Wrestler Wrestling, Motivation, Self-promotion
@JustinTrudeau 6,448,968 Politician Father, husband, leader
@Variety 2,909,776 Entertainment industry Entertainment, Business, Variety
@alispagnola 2,352,825 Musician Music, Comedy, Fitness
@TheElliotPage 1,909,827 Actor acting, activism, LGBTQ+
@rickmercer 1,683,198 Comedian Comedy, Politics, Canada
@soledadobrien 1,320,041 Journalist working, mom, journalist
@OwenJones84 1,026,198 - -
@strombo 843,597 Broadcaster Music, Motorcycles, Pho
@larrykim 729,626 Entrepreneur Startups, AdWords, Chatbots

Top Keywords in Follower Bios

sheher (1,092) canada (977) canadian (857) halifax (841) lover (822) tweets (778) social (768) love (762) nova (745) views (736)

Top Hashtags in Follower Bios

#cdnpoli (133) #halifax (70) #blm (56) #ndp (42) #novascotia (34) #onpoli (29) #blacklivesmatter (26) #canada (26) #climate (21) #scicomm (21)

21,011

Followers With Bio

11,797

Followers Without Bio

64.04%

% With Bio

35.96%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 500 analyzed

81,441

Combined Engagement

0

Total Likes

81,441

Total Retweets

16,288

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

20%

With Hashtags

100%

With @Mentions

60%

With Links

Topical Analysis:

Environmental Conservation Politics Leadership Personal Reflection Policy Advocacy

Key Insights & Takeaways

She frequently shares personal and professional updates, blending her roles as a former MP and WWF Canada leader. Her tweets often reference current events and policy discussions, indicating a focus on political and environmental issues. She engages with her audience by sharing articles and insights from other notable figures in politics and conservation.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 32,179
  • + High community engagement through conversations
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @MeganALeslie reveals an well-established Twitter presence with 32,179 followers. The account demonstrates a conversation-first approach, averaging 274.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025