💙Prof Mel Pickup 🐥
Proud to work in the NHS CEO @BTHFT & Place Partnership Lead @ActAsOneBDC Hon Prof Uni Bradford Tweeting my own views & occasional pics of Bull Terriers
11,113
Followers
3,525
Following
26,348
Tweets
24.7
Avg Engagement
62
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @Mel_Pickup's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2013-05-30
- Verification:No
- Location:UK City of Culture 2025
Data Summary
- Tweets Analyzed:3,235
- Avg Likes per Tweet:7.3
- Avg Retweets per Tweet:17.5
- Followers Analyzed:10,569
Engagement Analysis
Based on 3,235 tweetsAverage likes and retweets suggest a moderate level of interaction, with higher engagement on emotionally charged or event-related posts. Content often includes personal touches like dog photos and event highlights.
7.3
Avg Likes/Tweet
17.5
Avg Retweets/Tweet
23,545
Total Likes
56,456
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
1
Median Retweets
8
75th Percentile
30,225
Top Tweet
2.23
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
9.6%
Original
34.0%
Replies
47.6%
Retweets
8.8%
Quotes
0.0%
Threads
0.6%
With Media
61.4%
With Links
33.7%
With #Tags
92.1%
With @Mentions
49.5%
With Emojis
199
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
3.55
Reply/Original Ratio
0.19
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
85.7%
Weekday Posts
14.3%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,235 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 1,540 retweets (48% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,235 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,569 followersThe audience includes healthcare professionals, academics, and followers interested in NHS leadership and dog-related content. Engagement is driven by both professional updates and personal anecdotes.
Good
Audience Quality
13.1%
Suspicion Index
11.8%
Low-Quality %
340
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
17.7%
Empty Bio
10.5%
<10 Tweets
23.8%
Mass Following (>2K)
0.0%
New (<90 days)
12.5%
Low Ratio (<0.1)
0.0%
New (<180 days)
70.9%
No URL
6.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
43,940,884
Total Potential Reach
340
Median Follower Reach
1,069
75th Percentile Reach
26.3%
>1K followers
3.1%
>10K followers
0.7%
>50K followers
0.3%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
73.8%
Creators
7,804 accounts
15.7%
Consumers
1,656 accounts
10.5%
Dormant
1,109 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
144
Verified Followers
1.36% of total
669
Protected Accounts
6.33% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,106,865 | Wrestler | Wrestling, Motivation, Self-promotion |
| @verified | 4,201,689 | - | - |
| @LollyDaskal | 1,234,605 | Leadership Expert | - |
| @NHSMillion | 785,785 | Supporters | Gratitude, Support, Campaign |
| @NHSEngland | 525,817 | Healthcare | Healthcare, Patients, Improvement |
| @FredCuellar | 495,278 | Entrepreneur | Diamonds, Author, Motivational Speaker |
| @MarkGoulston | 474,562 | Author | TEDx speaker, exec coach, author |
| @tedcoine | 421,897 | Entrepreneurship Educator | - |
| @ZimEye | 415,152 | Journalist | Zimbabwe, Africa, Journalism |
| @eliistender10 | 412,246 | Author | Books, Podcasting, Music |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
8,699
Followers With Bio
1,870
Followers Without Bio
82.31%
% With Bio
17.69%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,235 analyzed45,542
Combined Engagement
0
Total Likes
45,542
Total Retweets
9,108
Avg per Tweet
Key Metrics for Viral Tweets
20%
With Media
20%
With Hashtags
100%
With @Mentions
40%
With Links
Topical Analysis:
RT @AndyRegenda: MISSING PERSON. My son Daniel Carberry has been missing since 1pm yesterday. He was last seen in the University area of Liverpool city centre and may be in a vulnerable condition. Could you please share this post and either DM me or ring 101 (Ref. 828) if he’s b
RT @winnienorthgate: BRIXTON/LONDON 📣 I found this picture by Jebb Avenue/Brixton Prison bus stop. Must've slipped out of a wallet. It looks very precious and I imagine whoever lost it on their travels will be devastated. Can we do that thing? Retweet, share, reunite owner and
RT @TM_Illustrator: This is my dad. He’s been missing in Chile for almost a week now. Please share this, we’re desperate to find him. If you’re outside the UK and you have any information, the international number is +44 1926 415000 #LaSerena #MissingPerson https://t.co/gwEhUlGfJ
RT @danielgoyal: It’s time for the “Omicron is mild” crowd to accept their share of the responsibility for Vaccine rates plummeting as people falsely believe Covid is mild. For the record: if you are unvaccinated Omicron is more dangerous than the original SARS-CoV-2.
RT @CMO_England: COVID-19 and 'flu will be circulating this winter. Immunity wanes over time. The new COVID vaccines add protection against Omicron. Vaccines are widely available for the vulnerable. If you are eligible please get vaccinated for COVID and 'flu. https://t.co/EBz
Key Insights & Takeaways
Mel's professional role in the NHS and academia is central to her identity and content. Personal interests, such as Bull Terriers, add a relatable and engaging dimension to her tweets. Event-related posts, especially those with emotional or celebratory elements, tend to generate more interaction.
Strengths
- + Established follower base of 11,113
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @Mel_Pickup reveals an growing Twitter presence with 11,113 followers. The account demonstrates a conversation-first approach, averaging 24.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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