Melissa Fleming 🇺🇳
I lead global communications for the @UN to promote a peaceful, sustainable, just & humane world. Our information is verified, based on science + solutions.
134,268
Followers
9,402
Following
15,655
Tweets
312.0
Avg Engagement
1,692
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @MelissaFleming's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2008-09-01
- Verification:Yes
- Location:New York, New York
Data Summary
- Tweets Analyzed:3,208
- Avg Likes per Tweet:114.9
- Avg Retweets per Tweet:197.0
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,208 tweetsHer tweets consistently receive high likes and retweets, indicating strong public interest in her content. The engagement reflects the relevance and impact of her messaging on global issues.
114.9
Avg Likes/Tweet
197.0
Avg Retweets/Tweet
368,748
Total Likes
632,059
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
20
Median Likes
15
Median Retweets
114
75th Percentile
157,060
Top Tweet
2.32
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
50.0%
Original
7.6%
Replies
29.5%
Retweets
12.9%
Quotes
0.0%
Threads
0.7%
With Media
63.2%
With Links
43.4%
With #Tags
73.4%
With @Mentions
8.3%
With Emojis
198
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.15
Reply/Original Ratio
0.44
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
78.0%
Weekday Posts
22.0%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,208 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 947 retweets (30% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,208 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersHer audience includes global policymakers, diplomats, and advocates for sustainability and peace. Followers are likely interested in international relations, climate action, and cultural diplomacy.
Average
Audience Quality
23.8%
Suspicion Index
19.0%
Low-Quality %
91
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
26.2%
Empty Bio
19.8%
<10 Tweets
25.9%
Mass Following (>2K)
0.0%
New (<90 days)
48.5%
Low Ratio (<0.1)
0.0%
New (<180 days)
79.6%
No URL
11.7%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
178,942,944
Total Potential Reach
91
Median Follower Reach
396
75th Percentile Reach
13.2%
>1K followers
2.5%
>10K followers
0.8%
>50K followers
0.4%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
57.7%
Creators
28,840 accounts
22.5%
Consumers
11,267 accounts
19.8%
Dormant
9,893 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
1,199
Verified Followers
1.19% of total
9,464
Protected Accounts
9.37% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @felipeneto | 16,312,075 | YouTuber | Comedy, YouTube, Business |
| @JohnCena | 14,101,257 | Wrestler | Wrestling, Motivation, Self-promotion |
| @connorfranta | 8,537,212 | Author | writing, author, bookworm |
| @BenStiller | 5,613,968 | Actor | UNHCR, Goodwill Ambassador, Refugees |
| @lenadunham | 5,112,554 | Actress | activism, social justice, support |
| @KhaledElNabawy | 3,873,217 | Actor | Actor, Director, Producer |
| @PeteButtigieg | 3,712,896 | Politician | politics, family, writing |
| @UNESCO | 3,684,229 | Organization | Education, Sciences, Culture |
| @TheMahiraKhan | 3,002,526 | Actress | Acting, Fashion, Philanthropy |
| @atomaraullo | 2,852,540 | Journalist | Journalism, Humanitarianism, Filmmaking |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
75,352
Followers With Bio
25,646
Followers Without Bio
74.61%
% With Bio
25.39%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,208 analyzed348,207
Combined Engagement
228,534
Total Likes
119,673
Total Retweets
69,641
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
100%
With @Mentions
40%
With Links
Topical Analysis:
I had a great conversation with Korea’s President @moonriver365 & his Special Envoys for Future Generations & Culture - @BTS_twt They are so deeply committed to inspiring their fans to embrace the #GlobalGoals and be the change our world so desperately needs. Video comi
"We thought the world has stopped, but it continues to move forward. Every choice we make is the beginning of change." How moving to witness @BTS_twt speaking at the #UNGA & hear their very special #GlobalGoals dedicated song + music video recorded here at the @UN. #BTSatU
"Not only the frontline workers, but all of us should step up and help each other... ...The kids are forced to follow the rules without understanding why. Please comfort them, help them understand..." - @BTS_twt Jimin - 감사합니다! https://t.co/dtbEBoU2aG
RT @UN: Watch live: Special musical performance by @BTS_twt at UNHQ as they join @antonioguterres & world leaders at our SDG Moment to insp…
My interview with President @moonriver365 & his Special Envoys for Future Generations & Culture @BTS_twt is out! Immensely inspiring to see BTS fans joining them in committing to be an army of positive forces for a better world. Full interview: https://t.co/ohDOIV0bl9 ht
Key Insights & Takeaways
Her top tweets often feature high-profile collaborations and inspirational quotes from leaders and cultural icons like BTS. She emphasizes the importance of collective action and long-term thinking in global challenges. Her content is highly shareable, suggesting a strong alignment with current global conversations and values.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 134,268
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @MelissaFleming reveals an well-established Twitter presence with 134,268 followers. The account demonstrates a content-creator strategy, averaging 312.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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