Melon 멜론

Melon 멜론

@melon

음악이 필요한 순간, 스무살 멜론

Seoul, Korea https://linktr.ee/melon_music Joined 2010-03-02 Date of Analysis: Dec 16, 2025

285,445

Followers

112

Following

19,740

Tweets

4,934.1

Avg Engagement

762

Listed

Yes

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @melon's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2010-03-02
  • Verification:Yes
  • Location:Seoul, Korea

Data Summary

  • Tweets Analyzed:3,199
  • Avg Likes per Tweet:3,637.8
  • Avg Retweets per Tweet:1,296.3
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,199 tweets

melon's tweets receive high engagement with likes and retweets, indicating strong fan interaction. The account effectively uses links and hashtags to drive traffic and participation.

3,637.8

Avg Likes/Tweet

1,296.3

Avg Retweets/Tweet

11,637,262

Total Likes

4,147,017

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

299

Median Likes

140

Median Retweets

3,278

75th Percentile

321,633

Top Tweet

17.29

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Broadcaster

Primarily shares original content

71.1%

Original

27.2%

Replies

1.3%

Retweets

0.4%

Quotes

0.0%

Threads

0.1%

With Media

94.9%

With Links

77.6%

With #Tags

45.0%

With @Mentions

63.8%

With Emojis

157

Avg Length

Audience Reaction Profile

Interactive

Balances broadcasting with conversation

0.38

Reply/Original Ratio

0.31

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

87.5%

Weekday Posts

12.5%

Weekend Posts

Top Hashtags

#멜론 (1389) #melon (1088) #멜론뮤직어워드 (422) #mma (364) #mma2021 (248) #멜론스테이션 (213) #mma2022 (173) #event (172) #주간인기상 (146) #방탄소년단 (121)

Most Mentioned

@bts_bighit (84) @bts_twt (65) @pledis_17 (56) @newjeans_ador (55) @txt_bighit (51) @limyoungwoong (46) @officialmonstax (42) @nctsmtown_dream (41) @g_i_dle (40) @_iuofficial (37)

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Content Strategy Analysis

Based on 3,199 tweets

Content Type Distribution

Content Breakdown

Original Tweets 2,275 (71%)
Replies 869 (27%)
Retweets 42 (1%)
Quote Tweets 13 (0%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 42 retweets (1% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,199 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The audience is mainly music enthusiasts, especially fans of BTS and K-pop. They are likely young adults interested in exclusive content and artist updates.

Average

Audience Quality

30.4%

Suspicion Index

39.6%

Low-Quality %

3

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

47.7%

Empty Bio

40.7%

<10 Tweets

2.8%

Mass Following (>2K)

0.0%

New (<90 days)

72.4%

Low Ratio (<0.1)

0.0%

New (<180 days)

93.8%

No URL

31.6%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

8,055,333

Total Potential Reach

3

Median Follower Reach

30

75th Percentile Reach

1.7%

>1K followers

0.1%

>10K followers

0.0%

>50K followers

0.0%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

42.3%

Creators

21,144 accounts

17.0%

Consumers

8,494 accounts

40.7%

Dormant

20,362 accounts

72

Verified Followers

0.14% of total

0.6%

Professional Bios

founder, dev, analyst, etc.

0.03

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

日本 (147) 대한민국 (139) Seoul, Republic of Korea (133) Indonesia (104) Republic of the Philippines (95) United States (72) Japan (71) Republic of Korea (66) 대한민국 서울 (65) she/her (63)

120

Verified Followers

0.12% of total

13,344

Protected Accounts

13.21% of total

2 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@LeBronJames 1,005,032 - -
@iownjd 777,790 Lawyer learn, inspire, engage
@WORLDMUSICAWARD 508,929 Music Awards music, awards, international
@Hunjacki 248,072 Personal Trainer Fitness, Humor, Cars
@BRILLER__613 237,987 - -
@RoyalMobISH 167,021 Musician Music, Royalty, Lifestyle
@keitadj3 155,082 K-POP Blogger K-POP, Korean movies, Korean literature
@WorldwideCarats 147,902 Fanbase K-pop, SEVENTEEN, Fanbase
@BTS_ARG 140,709 Fanbase K-pop, Fanbase, Support
@lamascarada 140,245 Editor Editora, Exitoina, lamascarada

Top Keywords in Follower Bios

bts (3,852) army (3,121) love (2,886) kpop (1,804) account (1,369) life (1,281) ot (917) stan (834) forever (775) txt (631)

Top Hashtags in Follower Bios

#bts (401) #army (142) #방탄소년단 (130) #enhypen (109) #jimin (106) #btsarmy (102) #txt (90) #연준 (80) #seventeen (70) #1 (65)

57,075

Followers With Bio

43,913

Followers Without Bio

56.52%

% With Bio

43.48%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,199 analyzed

1,486,865

Combined Engagement

1,169,526

Total Likes

317,339

Total Retweets

297,373

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

100%

With Hashtags

100%

With @Mentions

100%

With Links

Topical Analysis:

Music K-Pop Bts Entertainment Fan Engagement Exclusive Content
Melon 멜론
@melon

#방탄소년단 의 연대기와 앨범 코멘터리💿✨ 멤버들이 직접 고른 특별한 플레이리스트까지❗️ 매주 금요일에 찾아오는 &lt;빅히트뮤직 레코드&gt; 오직 #멜론스테이션 에서 만나요🍈💜 👉🏻 https://t.co/xSJL6M2G63 새 앨범 &lt;Proof&gt;와 함께 돌아오는 #멜론스포트라이트 도 많관부 🙌🏻 #BTS_Proof @BTS_twt https://t.co/CzMfXTQSaB

2022-05-20
Retweets: 67,758 Likes: 253,875 Engagement: 321,633
Melon 멜론
@melon

📍삼성역에 웅장하게 등장한 #방탄소년단 💜✨ #BTS 의 역사가 담긴 앤솔러지 앨범 &lt;Proof&gt; 발매 기념💿 🍈멜론 독점 콘텐츠와 이벤트까지‼️🎁 지금 바로 확인하세요💚 👉 https://t.co/5DIWSeDKky (모바일로 확인) 아티스트가 가장 빛나는 곳, #멜론스포트라이트 #Proof #BTS_Proof @bts_bighit https://t.co/AQ3EKUAVYH

2022-06-09
Retweets: 63,989 Likes: 238,542 Engagement: 302,531
Melon 멜론
@melon

#방탄소년단 의 모든 역사와 멤버들의 이야기를 담아 더욱 특별한💜 앤솔러지 앨범 &lt;Proof&gt; 발매 💿✨ 컴백 D-2‼️ 방탄소년단이 전하는 독점메시지💌 지금 멜론에서 확인해보세요🍈 👉🏻 https://t.co/qYUQehXcPC 아티스트가 가장 빛나는 곳, #멜론스포트라이트 #BTS #Proof #BTS_Proof @bts_bighit https://t.co/Pf3drIqVRr

2022-06-08
Retweets: 64,858 Likes: 234,433 Engagement: 299,291
Melon 멜론
@melon

📸MMA2020 포토월 사진 공개‼️ #방탄소년단 #BTS #멜론뮤직어워드 #MMA2020 #MMA #멜뮤 @BTS_twt https://t.co/jlFAOh8lCz

2020-12-05
Retweets: 62,433 Likes: 220,582 Engagement: 283,015
Melon 멜론
@melon

드디어 돌아왔다💜 반짝이는 일곱개의 별✨ #방탄소년단 의 역사가 담겨 더욱 특별한 앤솔러지 앨범 &lt;Proof&gt; 발매 💿 🍈멜론 독점 콘텐츠❗️지금 확인해보세요😎 👉🏻 https://t.co/5DIWSeDcv0 아티스트가 가장 빛나는 곳, #멜론스포트라이트 #BTS #Proof #BTS_Proof @bts_bighit https://t.co/AoGBLG0QUs

2022-06-10
Retweets: 58,301 Likes: 222,094 Engagement: 280,395

Key Insights & Takeaways

melon focuses heavily on BTS and their discography, which drives engagement The account uses exclusive content and events to maintain audience interest High engagement suggests a loyal and active fan base

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 285,445
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @melon reveals an exceptionally influential Twitter presence with 285,445 followers. The account demonstrates a content-creator strategy, averaging 4,934.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025