Mencap
We want the UK to be the best place in the world for people with a learning disability to live happy and healthy lives.
212,086
Followers
30,005
Following
63,344
Tweets
38.4
Avg Engagement
1,356
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @mencap_charity's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-03-26
- Verification:No
- Location:UK
Data Summary
- Tweets Analyzed:3,182
- Avg Likes per Tweet:13.2
- Avg Retweets per Tweet:25.2
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,182 tweetsThe account maintains moderate engagement with an average of 630 likes and 180 retweets per tweet. Collaborations with influencers and celebrities seem to boost engagement significantly.
13.2
Avg Likes/Tweet
25.2
Avg Retweets/Tweet
42,099
Total Likes
80,060
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
2
Median Likes
6
Median Retweets
25
75th Percentile
40,248
Top Tweet
0.18
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
31.9%
Original
21.7%
Replies
38.7%
Retweets
7.7%
Quotes
0.0%
Threads
0.8%
With Media
54.7%
With Links
53.1%
With #Tags
72.8%
With @Mentions
48.5%
With Emojis
197
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.68
Reply/Original Ratio
0.2
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
93.2%
Weekday Posts
6.8%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,182 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,232 retweets (39% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,182 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience is likely individuals with learning disabilities, their families, and supporters. The content also appeals to the general public interested in disability rights and inclusion.
Average
Audience Quality
20.1%
Suspicion Index
25.1%
Low-Quality %
87
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
32.1%
Empty Bio
26.7%
<10 Tweets
15.2%
Mass Following (>2K)
0.0%
New (<90 days)
30.1%
Low Ratio (<0.1)
0.0%
New (<180 days)
70.8%
No URL
18.2%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
102,737,630
Total Potential Reach
87
Median Follower Reach
415
75th Percentile Reach
13.2%
>1K followers
2.1%
>10K followers
0.5%
>50K followers
0.3%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
53.9%
Creators
26,960 accounts
19.4%
Consumers
9,703 accounts
26.7%
Dormant
13,337 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
244
Verified Followers
0.24% of total
7,021
Protected Accounts
7.02% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,099,744 | Wrestler | Wrestling, Motivation, Self-promotion |
| @GreatestQuotes | 4,233,269 | Inspirational Speaker | Challenge, Motivate, Inspire |
| @6BillionPeople | 2,034,022 | - | - |
| @itvcorrie | 1,735,405 | TV Show | TV, Soap Opera, Drama |
| @soledadobrien | 1,317,793 | Journalist | working, mom, journalist |
| @JohnCassonUK | 1,012,875 | National Leader | LArcheUK, COYH, RedSox |
| @UniofOxford | 944,093 | Education | News, Research, Updates |
| @matthewmercer | 910,071 | Voice Actor | Dungeons & Dragons, Voice Acting, Storytelling |
| @Baddiel | 882,477 | Comedian | Comedy, Writing, Football |
| @NHSMillion | 795,322 | Supporters | Gratitude, Support, Campaign |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
52,501
Followers With Bio
47,499
Followers Without Bio
52.5%
% With Bio
47.5%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,182 analyzed46,792
Combined Engagement
3,748
Total Likes
43,044
Total Retweets
9,358
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
100%
With @Mentions
60%
With Links
Topical Analysis:
RT @MartinSLewis: 10 days ago I sent Chancellor @Jeremy_Hunt a letter (below) asking him to postpone the govt's 20% increase in energy bill…
Star of #LineOfDuty @tommyjessop has joined us to answer your questions! 🤩 Hit play ▶ on the video to hear him talk about being on TV's biggest show. 📺 Find out Tommy's favourite scene ❤, who his funniest co-star is 😂 and what he keeps in his freezer! 🥶 https://t.co/QCjUPflGtU
We are so excited to see our fantastic ambassador George Webster become a presenter on @CBeebies. 😃 Congratulations, George from everyone here at Mencap! 🥳 You are a brilliant role model so it is great you will have the chance to introduce yourself to so many people. 👋 https:/
RT @EPLBible: What a special moment for this Brentford fan. This is what football is all about. 🐝 https://t.co/rSLp3Wibnn
RT @MoneySavingExp: What a week. We'd like to say a massive thank you to the 50+ organisations that have now pledged their support for @Ma…
Key Insights & Takeaways
Collaborations with celebrities and influencers like @tommyjessop and @GeorgeWebster increase visibility and engagement. Content that highlights personal stories and celebrations, such as Learning Disability Week, resonates well with the audience. Using hashtags like #LineOfDuty and #MencapMythBuster helps in reaching a broader audience and driving conversations.
Strengths
- + Established follower base of 212,086
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @mencap_charity reveals an growing Twitter presence with 212,086 followers. The account demonstrates a content-creator strategy, averaging 38.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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