Merca2.0
Revista de Mercadotecnia, Publicidad y Medios.
503,555
Followers
41,745
Following
280,262
Tweets
1.8
Avg Engagement
5,268
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @Merca20's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-06-18
- Verification:No
- Location:México
Data Summary
- Tweets Analyzed:3,249
- Avg Likes per Tweet:1.4
- Avg Retweets per Tweet:0.5
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,249 tweetsThe account has moderate engagement with an average of 24 likes and 9 retweets per tweet. It uses threads and links to drive interaction.
1.4
Avg Likes/Tweet
0.5
Avg Retweets/Tweet
4,425
Total Likes
1,474
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
0
Median Retweets
2
75th Percentile
107
Top Tweet
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
99.8%
Original
0.2%
Replies
0.1%
Retweets
0.0%
Quotes
0.0%
Threads
0.0%
With Media
100.0%
With Links
0.9%
With #Tags
0.4%
With @Mentions
0.9%
With Emojis
206
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.0
Reply/Original Ratio
0.0
Quote/RT Ratio
Posting Rhythm
Consistent
Regular posting cadence
87.4%
Weekday Posts
12.6%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,249 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 2 retweets (0% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,249 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience is primarily professionals and students in marketing, advertising, and media. They are interested in industry news, trends, and events.
Average
Audience Quality
20.6%
Suspicion Index
26.0%
Low-Quality %
33
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
35.0%
Empty Bio
25.9%
<10 Tweets
8.4%
Mass Following (>2K)
0.0%
New (<90 days)
40.7%
Low Ratio (<0.1)
0.0%
New (<180 days)
80.2%
No URL
17.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
60,186,598
Total Potential Reach
33
Median Follower Reach
163
75th Percentile Reach
5.3%
>1K followers
0.8%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
52.7%
Creators
26,374 accounts
21.3%
Consumers
10,655 accounts
25.9%
Dormant
12,971 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
427
Verified Followers
0.43% of total
10,874
Protected Accounts
10.87% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,105,063 | Wrestler | Wrestling, Motivation, Self-promotion |
| @Pornhub | 3,691,585 | Adult Entertainment | porn, videos, models |
| @GarciaPosti | 2,893,879 | Public Relations | Sateluco, Conferencias, PR |
| @luisitorey | 2,862,632 | Comedian | Un Kingdom, historia, fotos |
| @ristomejide | 2,715,311 | Publicista | Padre, Marido, Emprendedor |
| @taniarin | 2,690,569 | TV Host | Fitness, Fashion, Sports |
| @DiegoReyes | 2,298,069 | Futbolista | Futbol, Tigres, SelecciónMX |
| @6BillionPeople | 2,036,456 | - | - |
| @zlj517 | 1,994,361 | Spokesman | Geopolitics, Diplomacy, Communication |
| @Canal22 | 1,122,074 | Media | Cultural, Mexico, Television |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
59,754
Followers With Bio
40,246
Followers Without Bio
59.75%
% With Bio
40.25%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,249 analyzed230
Combined Engagement
174
Total Likes
56
Total Retweets
46
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
0%
With @Mentions
100%
With Links
Topical Analysis:
Marcas se suben a tendencia viral de “dinosaurios bebés” abrimos hilo 🧵🦖 https://t.co/K8k1J1zIrL
KFC y Mhoni Vidente se unen por Super Bowl; La ANMEC tiene nuevo presidente: Merca2.0 te presenta un breve resumen de lo más relevante que pasa en la industria del marketing... https://t.co/WCBqXNDzWT
📌Congreso Nacional Mercadotecnia 24 y 25 DE MAYO 2023 Expo Santa Fe, CDMX ● + de 1000 participantes de todo el continente. ● + de 80 speakers expertos en Marketing. ● + 40 temas en Marketing. Adquiere tus entradas aquí: https://t.co/2RbwdzvD9I #merca20 #tammyparra https://t.
Perspectiva omnicanal en el marketing: Los principios fundamentales de marketing siguen tan vigentes como desde sus inicios. Sin embargo, los avances tecnológicos son una clara invitación a reflexionar acerca de... https://t.co/9eU20aeNkt
La nueva tendencia: maltratar al consumidor: Ejemplos como los horarios de los vuelos en el aeropuerto, la entrega de coches sin llave de repuesto y la nueva política de devolución de Zara muestran cómo las... https://t.co/zYWMPErW4z
Key Insights & Takeaways
The account frequently shares news about major brands and events in the marketing industry. It uses trending topics and viral content to attract attention. It highlights key speakers, conferences, and industry leaders to maintain relevance.
Strengths
- + Established follower base of 503,555
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @Merca20 reveals an growing Twitter presence with 503,555 followers. The account demonstrates a content-creator strategy, averaging 1.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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