Mercedes Schlapp
Faith, family, country, freedom. Ephesians 6:11. Host of @CPAC Now: America Uncanceled. CPAC Senior Fellow, Former WH strategic Senior Advisor
388,600
Followers
3,136
Following
41,066
Tweets
475.6
Avg Engagement
1,216
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @mercedesschlapp's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-05-26
- Verification:No
- Location:Alexandria, VA
Data Summary
- Tweets Analyzed:3,244
- Avg Likes per Tweet:240.9
- Avg Retweets per Tweet:234.6
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,244 tweetsHer tweets receive a high number of likes and retweets, showing strong audience interaction. The engagement is consistent across her content, indicating a loyal and active following.
240.9
Avg Likes/Tweet
234.6
Avg Retweets/Tweet
781,526
Total Likes
761,188
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
24
Median Likes
29
Median Retweets
252
75th Percentile
103,421
Top Tweet
1.22
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
29.8%
Original
0.6%
Replies
44.1%
Retweets
25.5%
Quotes
0.0%
Threads
0.1%
With Media
72.3%
With Links
20.3%
With #Tags
65.8%
With @Mentions
2.2%
With Emojis
119
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.02
Reply/Original Ratio
0.58
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
84.1%
Weekday Posts
15.9%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,244 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,429 retweets (44% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,244 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersHer audience is primarily politically conservative, interested in news and commentary on national and international affairs. They are likely engaged in political discussions and follow current events closely.
Average
Audience Quality
26.0%
Suspicion Index
34.0%
Low-Quality %
37
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
52.4%
Empty Bio
23.8%
<10 Tweets
14.3%
Mass Following (>2K)
0.0%
New (<90 days)
52.7%
Low Ratio (<0.1)
0.0%
New (<180 days)
93.8%
No URL
15.7%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
40,500,368
Total Potential Reach
37
Median Follower Reach
201
75th Percentile Reach
9.0%
>1K followers
0.6%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
54.5%
Creators
27,270 accounts
21.7%
Consumers
10,839 accounts
23.8%
Dormant
11,891 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
3,312
Verified Followers
3.31% of total
6,206
Protected Accounts
6.21% of total
3 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,103,631 | Wrestler | Wrestling, Motivation, Self-promotion |
| @RealJamesWoods | 3,029,853 | Actor | Movies, Politics, Activism |
| @LouDobbs | 2,390,972 | Journalist | News, Politics, Business |
| @RealBenCarson | 2,200,422 | Politician | Family, Politics, Medicine |
| @RepMTG | 2,134,170 | - | - |
| @DiamondandSilk | 2,004,264 | Political Commentators | Donald Trump, Newsmax, Podcast |
| @larryelder | 1,395,427 | Commentator | politics, conservative, activism |
| @Project_Veritas | 1,133,141 | Investigative journalism | investigative journalism, whistleblowers, truth |
| @RWMaloneMD | 1,081,227 | Medical Researcher | mRNA vaccines, RNA as a drug, Biologics consulting |
| @LeBronJames | 998,851 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
50,720
Followers With Bio
49,280
Followers Without Bio
50.72%
% With Bio
49.28%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,244 analyzed228,421
Combined Engagement
68,039
Total Likes
160,382
Total Retweets
45,684
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
40%
With @Mentions
0%
With Links
Topical Analysis:
RT @elonmusk: What really happened with the Hunter Biden story suppression by Twitter will be published on Twitter at 5pm ET!
Joe Biden sold nearly a million barrels of our country's oil reserves in the middle of a massive energy crisis to a Chinese company his son's private equity firm owns a massive stake in. And Democrats impeached President Trump over a phone call.
RT @elonmusk: @jhall Cancel culture needs to be canceled!!
To be clear: A conservative Supreme Court justice was nearly assassinated at his home a week ago. It didn't make the front page of the New York Times, none of the Sunday shows covered it except Fox News, and the president of the United States still hasn't denounced it.
Dr. Fauci will be rewarded with a $350,000 annual pension funded by the American taxpayers who could only watch as their businesses went under, their children were forced to miss two years of a proper education, and their relatives died alone in a hospital room.
Key Insights & Takeaways
Her top tweets often highlight controversial political issues and events, which drive engagement. She uses personal identity and cultural references to connect with her audience. Her content is frequently focused on criticizing political figures and policies.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 388,600
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @mercedesschlapp reveals an well-established Twitter presence with 388,600 followers. The account demonstrates a content-creator strategy, averaging 475.6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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