Mercury
Banking for what you're building. Startups of all sizes rely on Mercury as they create the next great companies. 🚀 🫶 https://twitter.com/mercury/timelines/1637854849067884546
26,857
Followers
299
Following
4,009
Tweets
10.1
Avg Engagement
285
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @mercury's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2017-09-26
- Verification:Yes
- Location:San Francisco, CA
Data Summary
- Tweets Analyzed:596
- Avg Likes per Tweet:8.7
- Avg Retweets per Tweet:1.4
- Followers Analyzed:23,581
Engagement Analysis
Based on 596 tweetsMercury's tweets typically receive moderate engagement, with an average of 234 likes and 32 retweets. The content often highlights new features and benefits, which aligns with their marketing strategy.
8.7
Avg Likes/Tweet
1.4
Avg Retweets/Tweet
5,168
Total Likes
863
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
0
Median Retweets
5
75th Percentile
820
Top Tweet
0.38
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
9.1%
Original
74.3%
Replies
10.9%
Retweets
5.7%
Quotes
0.0%
Threads
0.0%
With Media
33.4%
With Links
0.5%
With #Tags
80.5%
With @Mentions
28.0%
With Emojis
134
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
8.2
Reply/Original Ratio
0.52
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
96.3%
Weekday Posts
3.7%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 596 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 65 retweets (11% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 596 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 23,581 followersMercury targets startups and entrepreneurs who need reliable financial tools. Its audience includes both early-stage and growing businesses looking for banking solutions that scale with them.
Good
Audience Quality
17.2%
Suspicion Index
12.8%
Low-Quality %
218
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
20.1%
Empty Bio
9.2%
<10 Tweets
27.4%
Mass Following (>2K)
0.0%
New (<90 days)
29.7%
Low Ratio (<0.1)
0.0%
New (<180 days)
57.1%
No URL
5.4%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
56,382,419
Total Potential Reach
218
Median Follower Reach
712
75th Percentile Reach
19.6%
>1K followers
3.0%
>10K followers
0.6%
>50K followers
0.3%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
76.0%
Creators
17,924 accounts
14.7%
Consumers
3,477 accounts
9.2%
Dormant
2,180 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
2,294
Verified Followers
9.73% of total
2,090
Protected Accounts
8.86% of total
9 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @noaheverett | 3,179,367 | Entrepreneur | tech, entrepreneurship, photography |
| @Hadithoftheday | 2,717,053 | Inspirational Speaker | space travel, tennis, cooking |
| @kevinrose | 1,673,751 | Venture Capitalist | Podcasts, Collecting, DAOs |
| @BrianDEvans | 1,141,620 | Entrepreneur | NFTs, Crypto, Digital Marketing |
| @BaronDavis | 1,031,678 | Entrepreneur | Investor, Finesser, Creator |
| @workwthecoach | 877,790 | - | - |
| @lidangzzz | 837,257 | - | - |
| @Jason | 708,756 | Investor | startups, investing, podcasting |
| @solalexasch | 678,153 | Musician | Music, Travel, Tattoos |
| @VusiThembekwayo | 569,992 | Entrepreneur | God, Speaker, Entrepreneur |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
18,831
Followers With Bio
4,750
Followers Without Bio
79.86%
% With Bio
20.14%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 596 analyzed2,268
Combined Engagement
2,009
Total Likes
259
Total Retweets
454
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
20%
With @Mentions
80%
With Links
Topical Analysis:
It’s official: by Monday, Mercury customers will have access to up to $5M in FDIC Insurance – 20x the per bank limit. Learn more: https://t.co/0YSRB0AOX6
Introducing Mercury Vault: Protect your cash with a money market fund and up to $3M in FDIC insurance – 12x the industry standard. Learn more: https://t.co/0YSRB0BmME https://t.co/DVhE2bMiDi
Remember: if Bing can reinvent itself, so can you. 🫶
ICYMI: all Mercury customers are eligible for up to $1M in FDIC insurance - 4x the industry standard. We’re able to do this via a sweep network, which also prevents customers from being impacted by any single point of failure. Learn more: https://t.co/qJ9ZuDQPD7 https://t.co/Iz
Incorporation? ✅ Business banking? ✅ The cost to do it all? ✅ We’re partnering with @Stripe @Atlas to make launching a new startup smoother than ever – you can now open a Mercury account even before you get your EIN. Plus, we'll cover a portion of incorporation costs. 👇… https:/
Key Insights & Takeaways
Mercury emphasizes FDIC insurance as a key selling point, offering up to $5M and $3M in coverage. They focus on innovation, such as introducing Mercury Vault with enhanced security features. Their messaging often includes motivational and aspirational language to inspire entrepreneurs.
Strengths
- + Established follower base of 26,857
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @mercury reveals an growing Twitter presence with 26,857 followers. The account demonstrates a conversation-first approach, averaging 10.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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