Mercy Corps
What’s next is up to all of us.
221,159
Followers
1,546
Following
21,340
Tweets
59.9
Avg Engagement
1,764
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @mercycorps's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2008-10-10
- Verification:No
- Location:Portland, OR
Data Summary
- Tweets Analyzed:3,243
- Avg Likes per Tweet:4.4
- Avg Retweets per Tweet:55.5
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,243 tweetsThe average engagement per tweet is moderate, with around 226 likes and 74 retweets. This suggests a dedicated but not highly interactive audience, possibly due to the nature of the content.
4.4
Avg Likes/Tweet
55.5
Avg Retweets/Tweet
14,321
Total Likes
179,916
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
2
Median Likes
2
Median Retweets
10
75th Percentile
83,504
Top Tweet
0.27
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
58.6%
Original
9.6%
Replies
28.2%
Retweets
3.6%
Quotes
0.0%
Threads
0.6%
With Media
65.3%
With Links
37.7%
With #Tags
57.1%
With @Mentions
15.7%
With Emojis
201
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.16
Reply/Original Ratio
0.13
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
81.3%
Weekday Posts
18.7%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,243 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 914 retweets (28% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,243 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience primarily consists of individuals and organizations interested in global development, humanitarian aid, and social justice. They are likely to include policymakers, activists, and donors.
Average
Audience Quality
29.2%
Suspicion Index
33.7%
Low-Quality %
22
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
37.0%
Empty Bio
41.0%
<10 Tweets
15.9%
Mass Following (>2K)
0.0%
New (<90 days)
54.9%
Low Ratio (<0.1)
0.0%
New (<180 days)
80.1%
No URL
30.3%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
91,063,488
Total Potential Reach
22
Median Follower Reach
212
75th Percentile Reach
9.4%
>1K followers
1.5%
>10K followers
0.4%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
40.5%
Creators
20,263 accounts
18.4%
Consumers
9,216 accounts
41.0%
Dormant
20,521 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
307
Verified Followers
0.3% of total
5,205
Protected Accounts
5.15% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,100,256 | Wrestler | Wrestling, Motivation, Self-promotion |
| @CryptoWeb3_NFT | 4,366,344 | - | - |
| @PearlJam | 3,471,519 | Musician | Music, Pearl Jam, Gigaton |
| @Refugees | 2,819,859 | Humanitarian | refugees, asylum-seekers, protection |
| @Ripple | 2,628,987 | Finance | finance, technology, global payments |
| @AnnCurry | 1,396,104 | Journalist | Journalism, TedTalk, Future |
| @SinghLions | 1,334,229 | Restaurateur | Food, Travel, Influencer |
| @SophiaBush | 1,219,664 | Actress | Actress, Activist, Podcasting |
| @rogerhamilton | 928,397 | Entrepreneur | education, entrepreneurship, futurism |
| @EdKrassen | 925,851 | Journalist | Politics, Journalism, Author |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
49,412
Followers With Bio
51,583
Followers Without Bio
48.93%
% With Bio
51.07%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,243 analyzed114,397
Combined Engagement
0
Total Likes
114,397
Total Retweets
22,879
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
100%
With @Mentions
0%
With Links
Topical Analysis:
RT @BerniceKing: As you honor my father today, please honor my mother, as well. She was the architect of the King Legacy and founder of @Th…
RT @GretaThunberg: "Women belong in all places where decisions are being made." - Ruth Bader Ginsburg Rest in peace. h…
RT @nowthisnews: ‘There is always light. Only if we are brave enough to see it. There is always light. Only if we are brave enough to be it…
RT @nytimes: With coronavirus cases rising in the U.S., Europe and many other places across the globe, wearing a mask is more important tha…
RT @CNN: Emissions fell during the pandemic. But it won't have any real impact on climate change. Exclusive data from @climateactiontr sh…
Key Insights & Takeaways
The organization frequently addresses global food crises and climate change, indicating a focus on urgent humanitarian issues. They highlight leadership changes, showing transparency and a commitment to organizational growth. Their tweets often reference collaborations and expert opinions, emphasizing credibility and informed perspectives.
Strengths
- + Established follower base of 221,159
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @mercycorps reveals an growing Twitter presence with 221,159 followers. The account demonstrates a content-creator strategy, averaging 59.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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