Mercy Corps

Mercy Corps

@mercycorps

What’s next is up to all of us.

Portland, OR https://www.mercycorps.org/donate Joined 2008-10-10 Date of Analysis: Dec 16, 2025

221,159

Followers

1,546

Following

21,340

Tweets

59.9

Avg Engagement

1,764

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @mercycorps's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2008-10-10
  • Verification:No
  • Location:Portland, OR

Data Summary

  • Tweets Analyzed:3,243
  • Avg Likes per Tweet:4.4
  • Avg Retweets per Tweet:55.5
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,243 tweets

The average engagement per tweet is moderate, with around 226 likes and 74 retweets. This suggests a dedicated but not highly interactive audience, possibly due to the nature of the content.

4.4

Avg Likes/Tweet

55.5

Avg Retweets/Tweet

14,321

Total Likes

179,916

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

2

Median Likes

2

Median Retweets

10

75th Percentile

83,504

Top Tweet

0.27

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

58.6%

Original

9.6%

Replies

28.2%

Retweets

3.6%

Quotes

0.0%

Threads

0.6%

With Media

65.3%

With Links

37.7%

With #Tags

57.1%

With @Mentions

15.7%

With Emojis

201

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.16

Reply/Original Ratio

0.13

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

81.3%

Weekday Posts

18.7%

Weekend Posts

Top Hashtags

#covid19 (163) #climatecrisis (46) #syria (38) #yemen (31) #climatechange (29) #cop26 (25) #charitablechat (24) #beirut (22) #coronavirus (21) #vaccineequity (20)

Most Mentioned

@tjada (258) @mercycorps (208) @glblctzn (54) @mercycorps_uk (49) @trf_stories (49) @un (48) @fidelitychrtbl (42) @ajenglish (42) @mercycorpsnw (40) @micromentor (36)

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Content Strategy Analysis

Based on 3,243 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,900 (59%)
Replies 312 (10%)
Retweets 914 (28%)
Quote Tweets 117 (4%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 914 retweets (28% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,243 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The audience primarily consists of individuals and organizations interested in global development, humanitarian aid, and social justice. They are likely to include policymakers, activists, and donors.

Average

Audience Quality

29.2%

Suspicion Index

33.7%

Low-Quality %

22

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

37.0%

Empty Bio

41.0%

<10 Tweets

15.9%

Mass Following (>2K)

0.0%

New (<90 days)

54.9%

Low Ratio (<0.1)

0.0%

New (<180 days)

80.1%

No URL

30.3%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

91,063,488

Total Potential Reach

22

Median Follower Reach

212

75th Percentile Reach

9.4%

>1K followers

1.5%

>10K followers

0.4%

>50K followers

0.2%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

40.5%

Creators

20,263 accounts

18.4%

Consumers

9,216 accounts

41.0%

Dormant

20,521 accounts

295

Verified Followers

0.59% of total

10.6%

Professional Bios

founder, dev, analyst, etc.

0.08

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Nairobi, Kenya (471) Washington, DC (462) United States (460) Nigeria (391) Somalia (287) Kampala, Uganda (265) London, England (232) Abuja, Nigeria (212) Portland, OR (195) New York, NY (190)

307

Verified Followers

0.3% of total

5,205

Protected Accounts

5.15% of total

7 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,100,256 Wrestler Wrestling, Motivation, Self-promotion
@CryptoWeb3_NFT 4,366,344 - -
@PearlJam 3,471,519 Musician Music, Pearl Jam, Gigaton
@Refugees 2,819,859 Humanitarian refugees, asylum-seekers, protection
@Ripple 2,628,987 Finance finance, technology, global payments
@AnnCurry 1,396,104 Journalist Journalism, TedTalk, Future
@SinghLions 1,334,229 Restaurateur Food, Travel, Influencer
@SophiaBush 1,219,664 Actress Actress, Activist, Podcasting
@rogerhamilton 928,397 Entrepreneur education, entrepreneurship, futurism
@EdKrassen 925,851 Journalist Politics, Journalism, Author

Top Keywords in Follower Bios

love (1,989) life (1,532) development (1,320) social (1,287) world (1,276) health (1,215) music (1,194) humanitarian (1,093) news (1,049) views (995)

Top Hashtags in Follower Bios

#election2016 (110) #resist (99) #blm (70) #sdgs (68) #humanitarian (68) #humanrights (65) #blacklivesmatter (58) #education (56) #peace (46) #bitcoin (44)

49,412

Followers With Bio

51,583

Followers Without Bio

48.93%

% With Bio

51.07%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,243 analyzed

114,397

Combined Engagement

0

Total Likes

114,397

Total Retweets

22,879

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

100%

With @Mentions

0%

With Links

Topical Analysis:

Global Poverty Humanitarian Aid Climate Change Leadership Updates Food Security

Key Insights & Takeaways

The organization frequently addresses global food crises and climate change, indicating a focus on urgent humanitarian issues. They highlight leadership changes, showing transparency and a commitment to organizational growth. Their tweets often reference collaborations and expert opinions, emphasizing credibility and informed perspectives.

Strengths

  • + Established follower base of 221,159
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @mercycorps reveals an growing Twitter presence with 221,159 followers. The account demonstrates a content-creator strategy, averaging 59.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025