Mermaids
Supporting trans and gender diverse children, young people and families 🏳️⚧️ Our helpline is open Mon - Fri 9am-9pm: 0808 801 0400. #ProtectTransYouth
108,328
Followers
3,627
Following
4,761
Tweets
185.1
Avg Engagement
467
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @Mermaids_Gender's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2013-11-28
- Verification:No
- Location:United Kingdom
Data Summary
- Tweets Analyzed:3,184
- Avg Likes per Tweet:94.6
- Avg Retweets per Tweet:90.5
- Followers Analyzed:9,998
Engagement Analysis
Based on 3,184 tweetsThe account has high engagement with an average of 7,130 likes and 1,366 retweets per tweet. It maintains a moderate level of interaction with its followers.
94.6
Avg Likes/Tweet
90.5
Avg Retweets/Tweet
301,282
Total Likes
288,228
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
9
Median Likes
9
Median Retweets
94
75th Percentile
27,876
Top Tweet
1.71
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
35.8%
Original
29.0%
Replies
27.6%
Retweets
7.6%
Quotes
0.0%
Threads
0.3%
With Media
71.4%
With Links
29.5%
With #Tags
63.7%
With @Mentions
45.1%
With Emojis
188
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.81
Reply/Original Ratio
0.27
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
86.3%
Weekday Posts
13.7%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,184 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 878 retweets (28% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,184 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 9,998 followersThe primary audience is trans and gender diverse youth, their families, and allies. The account also reaches out to policymakers and the general public through advocacy.
Good
Audience Quality
18.3%
Suspicion Index
16.9%
Low-Quality %
83
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
23.4%
Empty Bio
16.9%
<10 Tweets
16.8%
Mass Following (>2K)
0.0%
New (<90 days)
37.3%
Low Ratio (<0.1)
0.0%
New (<180 days)
76.9%
No URL
10.4%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
23,386,993
Total Potential Reach
83
Median Follower Reach
319
75th Percentile Reach
10.3%
>1K followers
1.2%
>10K followers
0.3%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
64.3%
Creators
6,432 accounts
18.8%
Consumers
1,875 accounts
16.9%
Dormant
1,691 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
88
Verified Followers
0.88% of total
931
Protected Accounts
9.31% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,093,422 | Wrestler | Wrestling, Motivation, Self-promotion |
| @MarioNawfal | 462,968 | - | - |
| @BrentJvV | 365,905 | Digital Marketer | Business, Technology, Education, Sport |
| @caterinatweets | 325,820 | Actress | Actress, Adventurer, Hopeful |
| @RTGameCrowd | 314,425 | Streamer | Gaming, Twitch, Instagram |
| @BullyBarrett | 214,880 | Wrestler | wrestling, politics, domination |
| @AttitudeMag | 198,963 | Magazine | LGBTQ, Magazine, Europe |
| @vicderbyshire | 179,612 | Journalist | Journalism, Storytelling, Interviews |
| @Car01am | 179,052 | Author | fantasy, family, cats |
| @StacyCaySlays | 154,595 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
7,659
Followers With Bio
2,341
Followers Without Bio
76.59%
% With Bio
23.41%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,184 analyzed99,637
Combined Engagement
34,293
Total Likes
65,344
Total Retweets
19,927
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
60%
With @Mentions
40%
With Links
Topical Analysis:
RT @EmmaWatson: 💖✊🏻 @stonewalluk @Mermaids_Gender @AllAboutTrans @Genderintell https://t.co/r1wjHu6QRG
Due to intolerable abuse, we have made the decision to close the helpline and webchat services for the rest of today and tomorrow. Next week, to enable us to take all volunteers off the rota, we will reduce hours to 9am to 6pm only.
RT @shereebekker: 1/20 🧵 I have been hearing more frequently the narrative that women's sport apparently exists as a 'protected category' so that women can win (because on this account without it no woman will ever win again) This is: a) *not* the reason why women's sport exist
RT @NikkieTutorials: the morning of the Met Gala I wanted to lay flowers and pay my respects to Marsha 💕 this was the place she was found… I hope I made you proud 🥺🏳️⚧️ https://t.co/KodBWiPTmK
Huge Trans Win! The Scottish Parliament has passed a landmark Gender Recognition Reform Bill by 86 votes to 39 after six years of tireless, impassioned work by Scottish campaigners.
Key Insights & Takeaways
The account frequently shares updates on legislative progress and advocacy efforts, which likely drives engagement. It has faced significant online abuse, leading to temporary service closures and harm reduction strategies. The organization emphasizes its duty of care towards staff and volunteers, which shapes its communication and operational decisions.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 108,328
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @Mermaids_Gender reveals an well-established Twitter presence with 108,328 followers. The account demonstrates a content-creator strategy, averaging 185.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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