Merseyrail
Providing service information & advice 06:00–23:30 Mon to Sat & 10:00-18:00 Sun. Live service updates: https://rb.gy/pxnegz
71,142
Followers
1,021
Following
156,179
Tweets
4.4
Avg Engagement
383
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @merseyrail's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-04-06
- Verification:Yes
- Location:Merseyside
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:3.5
- Avg Retweets per Tweet:0.9
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,250 tweetsThe account has a moderate engagement rate with an average of 433 likes and 64 retweets per tweet. The content often includes links and event-related themes, which may drive higher interaction.
3.5
Avg Likes/Tweet
0.9
Avg Retweets/Tweet
11,475
Total Likes
2,973
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
0
Median Retweets
2
75th Percentile
2,801
Top Tweet
0.06
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
26.7%
Original
68.5%
Replies
2.2%
Retweets
2.6%
Quotes
0.0%
Threads
0.8%
With Media
34.2%
With Links
2.7%
With #Tags
72.0%
With @Mentions
20.8%
With Emojis
131
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
2.57
Reply/Original Ratio
1.15
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
82.5%
Weekday Posts
17.5%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 72 retweets (2% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience is likely commuters and rail passengers who rely on Merseyrail for daily travel. The content also appeals to event-goers, especially those attending Eurovision-related events.
Average
Audience Quality
28.2%
Suspicion Index
44.9%
Low-Quality %
13
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
57.3%
Empty Bio
42.5%
<10 Tweets
5.3%
Mass Following (>2K)
0.0%
New (<90 days)
48.4%
Low Ratio (<0.1)
0.0%
New (<180 days)
91.1%
No URL
32.5%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
2,155,604
Total Potential Reach
13
Median Follower Reach
110
75th Percentile Reach
3.3%
>1K followers
0.2%
>10K followers
0.0%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
38.7%
Creators
3,871 accounts
18.8%
Consumers
1,884 accounts
42.5%
Dormant
4,245 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
29
Verified Followers
0.29% of total
1,305
Protected Accounts
13.05% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @TanDhesi | 102,855 | Politician | Politics, Railways, Casework |
| @MetroMayorSteve | 73,795 | Politician | Politics, Equality, Environment |
| @TheGuideLpool | 62,145 | - | - |
| @americanboxcar | 34,784 | - | - |
| @TheDavidConnor | 25,296 | - | - |
| @LPoolConnect | 22,120 | - | - |
| @brilliant_tours | 21,912 | - | - |
| @puppyjohn1999 | 21,780 | - | - |
| @PassivqFN | 21,247 | - | - |
| @Jenny_Radcliffe | 20,786 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
4,273
Followers With Bio
5,727
Followers Without Bio
42.73%
% With Bio
57.27%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed4,410
Combined Engagement
3,533
Total Likes
877
Total Retweets
882
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
60%
With @Mentions
100%
With Links
Topical Analysis:
It's a wrap! Our @Eurovision themed 777 train is ready for the party! @bbceurovision #Eurovision2023 https://t.co/mRF8ywllvY
Look what's out on the Ormskirk line today 👀 https://t.co/BQtIoVQ7jZ
RT @10DowningStreet: Remember, today at 3pm in the UK there will be a test of the new Emergency Alert System. This is what to expect ⬇️ More: https://t.co/qnlyReR0Uz https://t.co/PvacWxY30s
What a great way to arrive in style to #Eurovision2023 with Merseyrail! 🎤 The fantastic Proud Mary's Choir gave everyone a treat with an impromptu sing-a-long on the train from Chester to Liverpool 🚂 Thanks for sharing @ok_jnr ! https://t.co/TfVuXf6OQ3
We are proud to have welcomed the world to Liverpool for the Eurovision Song Contest 2023. For those of you that travelled with us over the last week, we hope you enjoyed the best the city had to offer. Congratulations to Sweden and Loreen for their victory. https://t.co/tZtmNIhB
Key Insights & Takeaways
The account frequently promotes events like Eurovision, indicating a focus on special occasions and themed content. It uses visual elements and links to enhance engagement and provide additional information. The account appears to balance service updates with promotional content to maintain audience interest.
Strengths
- + Established follower base of 71,142
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @merseyrail reveals an growing Twitter presence with 71,142 followers. The account demonstrates a conversation-first approach, averaging 4.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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