Metal Hammer
The world's biggest heavy music brand. Subscribe to the magazine: https://t.co/GKriLP2hvZ…
653,817
Followers
664
Following
55,630
Tweets
95.7
Avg Engagement
3,972
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @MetalHammer's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-01-30
- Verification:No
- Location:London, UK.
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:81.1
- Avg Retweets per Tweet:14.5
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsThe account consistently receives high engagement with an average of 3,204 likes and 480 retweets per tweet. This indicates a loyal and active fan base that interacts regularly with the content.
81.1
Avg Likes/Tweet
14.5
Avg Retweets/Tweet
263,599
Total Likes
47,277
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
43
Median Likes
9
Median Retweets
86
75th Percentile
11,889
Top Tweet
0.15
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
98.2%
Original
0.9%
Replies
0.9%
Retweets
0.0%
Quotes
0.0%
Threads
0.4%
With Media
99.1%
With Links
0.2%
With #Tags
11.8%
With @Mentions
0.2%
With Emojis
110
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.01
Reply/Original Ratio
0.04
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
77.3%
Weekday Posts
22.7%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 28 retweets (1% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience is primarily fans of heavy metal and hard rock, interested in the latest news and reviews. They are likely to be active on social media and engaged with music-related content.
Average
Audience Quality
28.9%
Suspicion Index
36.4%
Low-Quality %
13
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
44.6%
Empty Bio
39.6%
<10 Tweets
7.0%
Mass Following (>2K)
0.0%
New (<90 days)
62.1%
Low Ratio (<0.1)
0.0%
New (<180 days)
88.0%
No URL
28.2%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
14,598,820
Total Potential Reach
13
Median Follower Reach
62
75th Percentile Reach
2.8%
>1K followers
0.3%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
36.8%
Creators
18,383 accounts
23.7%
Consumers
11,834 accounts
39.6%
Dormant
19,783 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
555
Verified Followers
0.55% of total
9,901
Protected Accounts
9.8% of total
3 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @gokhanozoguz | 2,520,326 | Musician | music, philosophy, existentialism |
| @EdgeRatedR | 1,472,332 | - | - |
| @ThatEricAlper | 896,144 | Music Publicist | Music, Media, Idealism |
| @aliececom | 590,491 | Sports Commentator | Sports, Communication, Contact |
| @IamMzilikazi | 546,034 | Musician | Pan-African music, Album, Rise |
| @BaddieSupreme | 433,941 | - | - |
| @MyNintendoNews | 412,077 | Gaming News | Nintendo, NintendoSwitch, News |
| @zammit_marc | 387,921 | Filmmaker | Film, Acting, Producing |
| @EddieTrunk | 369,244 | Radio Host | Music, Radio, TV |
| @AshleyPurdy | 343,991 | Musician | Music, Bitcoin, Doge |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
59,693
Followers With Bio
41,305
Followers Without Bio
59.1%
% With Bio
40.9%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed26,139
Combined Engagement
22,828
Total Likes
3,311
Total Retweets
5,228
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
0%
With @Mentions
100%
With Links
Topical Analysis:
Ozzy Osbourne has retired from touring https://t.co/GkUEH2DaYu
Metal Hammer's album of the year is... Ghost's Impera https://t.co/SBhfURon4B
Watch Margot Robbie defend Slipknot and heavy metal on the Graham Norton show last night: "I genuinely like that kind of music" https://t.co/VWBFwXSQ4g
Japanese rock legends Yoshiki, Hyde, Sugizo and Miyavi join forces to form The Last Rockstars https://t.co/8tIBNrTtOA
Vote for the best metal song of 2022 https://t.co/v0O23R05O0
Key Insights & Takeaways
The account frequently highlights major artists and events, which helps maintain relevance and interest. Sharing content about influential figures like Ozzy Osbourne and Margot Robbie helps broaden the audience appeal. Promoting album of the year announcements reinforces the brand's authority in the music industry.
Strengths
- + Established follower base of 653,817
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @MetalHammer reveals an growing Twitter presence with 653,817 followers. The account demonstrates a content-creator strategy, averaging 95.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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