MGM Resorts

MGM Resorts

@MGMResortsIntl

28 resorts. Endless entertainment. For collab inquiries, please reach out to [email protected] (21+)

Las Vegas, NV https://www.mgmresorts.com/ Joined 2013-11-26 Date of Analysis: Dec 16, 2025

82,405

Followers

2,455

Following

12,507

Tweets

149.0

Avg Engagement

630

Listed

Yes

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @MGMResortsIntl's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2013-11-26
  • Verification:Yes
  • Location:Las Vegas, NV

Data Summary

  • Tweets Analyzed:3,211
  • Avg Likes per Tweet:63.7
  • Avg Retweets per Tweet:85.3
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,211 tweets

The account has high engagement with an average of 13,743 likes and 3,940 retweets per tweet, indicating strong audience interaction. Verified accounts make up 2.9% of their followers, suggesting a mix of brand and individual followers.

63.7

Avg Likes/Tweet

85.3

Avg Retweets/Tweet

204,449

Total Likes

273,928

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

3

Median Likes

1

Median Retweets

25

75th Percentile

160,025

Top Tweet

1.81

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

37.5%

Original

31.9%

Replies

20.6%

Retweets

10.1%

Quotes

0.0%

Threads

0.8%

With Media

68.9%

With Links

34.0%

With #Tags

82.7%

With @Mentions

27.7%

With Emojis

156

Avg Length

Audience Reaction Profile

Interactive

Balances broadcasting with conversation

0.85

Reply/Original Ratio

0.49

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

84.2%

Weekday Posts

15.8%

Weekend Posts

Top Hashtags

#mgmminute (184) #nbasummer (54) #whatmatters (44) #togetherathome (44) #vegas (39) #welcometotheshow (34) #wnbaallstar (27) #backtovegas (25) #raidernation (23) #budlightseltzersessions (23)

Most Mentioned

@betmgm (251) @bellagio (174) @mgmresortsintl (146) @mandalaybay (144) @parkmgm (121) @mgmgrand (114) @arialv (99) @lvaces (83) @tmobilearena (73) @luxorlv (60)

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Content Strategy Analysis

Based on 3,211 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,204 (37%)
Replies 1,023 (32%)
Retweets 660 (21%)
Quote Tweets 324 (10%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 660 retweets (21% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,211 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

The primary audience includes travelers, event enthusiasts, and fans of entertainment acts like BTS. The content is tailored to attract those interested in luxury stays and exclusive experiences.

Average

Audience Quality

25.0%

Suspicion Index

29.7%

Low-Quality %

51

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

42.1%

Empty Bio

25.2%

<10 Tweets

17.6%

Mass Following (>2K)

0.0%

New (<90 days)

48.2%

Low Ratio (<0.1)

0.0%

New (<180 days)

83.1%

No URL

17.3%

<3 Tweets

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

31,408,383

Total Potential Reach

51

Median Follower Reach

215

75th Percentile Reach

6.9%

>1K followers

1.1%

>10K followers

0.3%

>50K followers

0.2%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

55.7%

Creators

5,569 accounts

19.1%

Consumers

1,907 accounts

25.2%

Dormant

2,524 accounts

290

Verified Followers

2.9% of total

6.7%

Professional Bios

founder, dev, analyst, etc.

0.11

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Las Vegas, NV (446) United States (155) Los Angeles, CA (102) California, USA (82) USA (56) Las Vegas (52) Texas, USA (47) Chicago, IL (38) Houston, TX (36) Florida, USA (35)

290

Verified Followers

2.9% of total

1,359

Protected Accounts

13.59% of total

6 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,097,457 Wrestler Wrestling, Motivation, Self-promotion
@DezBryant 3,475,246 Athlete Athlete, Founder, #ThrowUpTheX
@LAClippers 2,012,978 Sports Team Basketball, Los Angeles, Clippers
@SinghLions 1,328,909 Restaurateur Food, Travel, Influencer
@NOH8Campaign 800,289 Activism equality, bullying, discrimination
@TylerFlorence 630,704 Chef Cooking, Filmmaking, Creative Agency
@GoldenKnights 536,850 Hockey Team Hockey, Vegas, Sports
@TedRubin 506,156 Chief Marketing Officer Marketing, Social Media, Fatherhood
@Moreno 429,975 Influencer Business, Manager, Serious
@benwinston 406,710 TV Producer TV/film, producer, football

Top Keywords in Follower Bios

love (384) life (300) vegas (291) sports (223) travel (205) music (169) world (151) father (135) god (122) family (120)

Top Hashtags in Follower Bios

#raidernation (12) #vegas (12) #bitcoin (12) #lasvegas (11) #travel (11) #bts (9) #1 (8) #btc (8) #vegasborn (8) #casino (8)

5,787

Followers With Bio

4,213

Followers Without Bio

57.87%

% With Bio

42.13%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,211 analyzed

324,843

Combined Engagement

120,703

Total Likes

204,140

Total Retweets

64,969

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

80%

With Hashtags

60%

With @Mentions

100%

With Links

Topical Analysis:

Entertainment Events Resorts Collaborations Promotions Luxury Travel

Key Insights & Takeaways

The account heavily promotes high-profile events like BTS PERMISSION TO DANCE ON STAGE, which likely drives engagement and interest. Collaboration inquiries are encouraged, indicating a focus on partnerships and brand alliances. Exclusive offers and limited-time promotions are used to incentivize bookings and create urgency.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 82,405
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @MGMResortsIntl reveals an well-established Twitter presence with 82,405 followers. The account demonstrates a content-creator strategy, averaging 149.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025