MGM Resorts
28 resorts. Endless entertainment. For collab inquiries, please reach out to [email protected] (21+)
82,405
Followers
2,455
Following
12,507
Tweets
149.0
Avg Engagement
630
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @MGMResortsIntl's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2013-11-26
- Verification:Yes
- Location:Las Vegas, NV
Data Summary
- Tweets Analyzed:3,211
- Avg Likes per Tweet:63.7
- Avg Retweets per Tweet:85.3
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,211 tweetsThe account has high engagement with an average of 13,743 likes and 3,940 retweets per tweet, indicating strong audience interaction. Verified accounts make up 2.9% of their followers, suggesting a mix of brand and individual followers.
63.7
Avg Likes/Tweet
85.3
Avg Retweets/Tweet
204,449
Total Likes
273,928
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
3
Median Likes
1
Median Retweets
25
75th Percentile
160,025
Top Tweet
1.81
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
37.5%
Original
31.9%
Replies
20.6%
Retweets
10.1%
Quotes
0.0%
Threads
0.8%
With Media
68.9%
With Links
34.0%
With #Tags
82.7%
With @Mentions
27.7%
With Emojis
156
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.85
Reply/Original Ratio
0.49
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
84.2%
Weekday Posts
15.8%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,211 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 660 retweets (21% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,211 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience includes travelers, event enthusiasts, and fans of entertainment acts like BTS. The content is tailored to attract those interested in luxury stays and exclusive experiences.
Average
Audience Quality
25.0%
Suspicion Index
29.7%
Low-Quality %
51
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
42.1%
Empty Bio
25.2%
<10 Tweets
17.6%
Mass Following (>2K)
0.0%
New (<90 days)
48.2%
Low Ratio (<0.1)
0.0%
New (<180 days)
83.1%
No URL
17.3%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
31,408,383
Total Potential Reach
51
Median Follower Reach
215
75th Percentile Reach
6.9%
>1K followers
1.1%
>10K followers
0.3%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
55.7%
Creators
5,569 accounts
19.1%
Consumers
1,907 accounts
25.2%
Dormant
2,524 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
290
Verified Followers
2.9% of total
1,359
Protected Accounts
13.59% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,097,457 | Wrestler | Wrestling, Motivation, Self-promotion |
| @DezBryant | 3,475,246 | Athlete | Athlete, Founder, #ThrowUpTheX |
| @LAClippers | 2,012,978 | Sports Team | Basketball, Los Angeles, Clippers |
| @SinghLions | 1,328,909 | Restaurateur | Food, Travel, Influencer |
| @NOH8Campaign | 800,289 | Activism | equality, bullying, discrimination |
| @TylerFlorence | 630,704 | Chef | Cooking, Filmmaking, Creative Agency |
| @GoldenKnights | 536,850 | Hockey Team | Hockey, Vegas, Sports |
| @TedRubin | 506,156 | Chief Marketing Officer | Marketing, Social Media, Fatherhood |
| @Moreno | 429,975 | Influencer | Business, Manager, Serious |
| @benwinston | 406,710 | TV Producer | TV/film, producer, football |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
5,787
Followers With Bio
4,213
Followers Without Bio
57.87%
% With Bio
42.13%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,211 analyzed324,843
Combined Engagement
120,703
Total Likes
204,140
Total Retweets
64,969
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
80%
With Hashtags
60%
With @Mentions
100%
With Links
Topical Analysis:
RT @NBA: https://t.co/CSHJBaG6ZQ
#BTS PERMISSION TO DANCE THE CITY – LAS VEGAS is coming! Enjoy your stay at MGM Resorts with Exclusive Keepsakes! Book between April 6-18 to receive this offer. ➡Reserve your stay: https://t.co/UyNdOD5UqZ #BTS_THE_CITY_LasVegas https://t.co/4QarPXA6LD
BTS PERMISSION TO DANCE ON STAGE–LAS VEGAS is coming! 🤩 @bts_bighit will play 4 shows @AllegiantStadm with LIVE PLAY @mgmgrand Garden Arena in April. MGM Resorts has rooms just for the #BTS fans who are visiting. 🎟️: https://t.co/FoZl7XLAeH 🛏️ : https://t.co/6y2WyvOmU7 http
#BTS PERMISSION TO DANCE THE CITY – LAS VEGAS Thank you for your interest in the Exclusive Keepsakes offer! All Keepsake Packages have now been claimed. #BTS_THE_CITY_LasVegas https://t.co/M5iADuOL9i
RT @F1: LEWIS HAMILTON. LAS VEGAS STRIP. WOW. WOW. WOW! #LasVegasGP #F1 @LewisHamilton https://t.co/MSWUjd6xXY
Key Insights & Takeaways
The account heavily promotes high-profile events like BTS PERMISSION TO DANCE ON STAGE, which likely drives engagement and interest. Collaboration inquiries are encouraged, indicating a focus on partnerships and brand alliances. Exclusive offers and limited-time promotions are used to incentivize bookings and create urgency.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 82,405
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @MGMResortsIntl reveals an well-established Twitter presence with 82,405 followers. The account demonstrates a content-creator strategy, averaging 149.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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