McGraw Hill
We are a leading global education company that partners with millions of educators, learners and professionals around the world. @McGrawHillK12 | @MHhigherEd
61,690
Followers
8,438
Following
29,533
Tweets
5.3
Avg Engagement
1,267
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @MHEducation's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-11-18
- Verification:No
- Location:Worldwide
Data Summary
- Tweets Analyzed:3,222
- Avg Likes per Tweet:2.0
- Avg Retweets per Tweet:3.3
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,222 tweetsThe account maintains moderate engagement with an average of 62 likes and 14 retweets per tweet. Verified accounts make up only 1.1% of the followers, suggesting a mix of personal and business accounts.
2.0
Avg Likes/Tweet
3.3
Avg Retweets/Tweet
6,342
Total Likes
10,586
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
1
Median Retweets
5
75th Percentile
583
Top Tweet
0.09
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
45.7%
Original
1.6%
Replies
52.4%
Retweets
0.3%
Quotes
0.0%
Threads
0.1%
With Media
98.0%
With Links
57.1%
With #Tags
88.0%
With @Mentions
41.8%
With Emojis
196
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.03
Reply/Original Ratio
0.01
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
89.4%
Weekday Posts
10.6%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,222 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,689 retweets (52% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,222 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience includes educators, learners, and professionals interested in educational resources and company updates. The content is tailored to appeal to those in the education sector and potential employees.
Average
Audience Quality
20.9%
Suspicion Index
20.0%
Low-Quality %
67
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
27.1%
Empty Bio
20.1%
<10 Tweets
19.2%
Mass Following (>2K)
0.0%
New (<90 days)
41.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
72.0%
No URL
12.8%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
11,447,461
Total Potential Reach
67
Median Follower Reach
282
75th Percentile Reach
9.6%
>1K followers
1.3%
>10K followers
0.3%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
57.2%
Creators
5,717 accounts
22.8%
Consumers
2,276 accounts
20.1%
Dormant
2,007 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
108
Verified Followers
1.08% of total
1,191
Protected Accounts
11.91% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @AppleEDU | 999,391 | Education | Education, Innovation, Inspiration |
| @rogerhamilton | 922,302 | Entrepreneur | education, entrepreneurship, futurism |
| @teachergoals | 472,796 | Teacher | Education, Humor, Inspiration |
| @pascalguyon | 353,590 | Music Producer | Music, Technology, Health |
| @ryanfoland | 322,394 | Speaker | sailing, speaking, startups |
| @SunSentinel | 292,427 | News outlet | news, South Florida, journalism |
| @udemy | 290,845 | Education | Online learning, Possibilities, Support |
| @Innov_Medicine | 244,193 | - | - |
| @1drcole | 192,791 | Doctor | Health, Animals, Climate |
| @WheelsUp | 180,633 | Aviation | private aviation, luxury travel, innovation |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
7,294
Followers With Bio
2,706
Followers Without Bio
72.94%
% With Bio
27.06%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,222 analyzed2,126
Combined Engagement
235
Total Likes
1,891
Total Retweets
425
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
60%
With Hashtags
100%
With @Mentions
80%
With Links
Topical Analysis:
RT @sesamestreet: Today we celebrate teachers around the world! Thank you for supporting, encouraging, and inspiring children. We are so grateful for you! #WorldTeachersDay https://t.co/yE3PfSZroy
RT @sesamestreet: Today we honor Dr. Martin Luther King Jr. We share his dream of a world where there is respect, equity, and justice for all. Let’s come together to make this dream a reality. What is your dream for the world? #MLKDay https://t.co/rMBJ6LFytx
RT @sesamestreet: Today we mark the beginning of #BlackHistoryMonth, a period in which we celebrate the contributions of African Americans to the US. Today we honor Roscoe Orman, Alaina Reed Hall, and Loretta Long who helped make Sesame Street the wonderous place it is today. htt
RT @WeAreTeachers: Dear school custodian, We don’t appreciate you enough. ❤️ https://t.co/KcDSACXjCX
Today, McGraw Hill announced that it has acquired @boardsandbeyond, an on-demand video platform for medical students. The acquisition expands our position as a leading provider of trusted medical learning resources to students and professionals. Read more: https://t.co/gQVvGElt2r
Key Insights & Takeaways
The account frequently shares news about acquisitions and company milestones, indicating a focus on growth and recognition. Content includes both promotional and employee-centric messages, showing a balance between brand promotion and internal culture. There is a notable emphasis on partnerships and expanding educational offerings, which aligns with the company's global mission.
Strengths
- + Established follower base of 61,690
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @MHEducation reveals an growing Twitter presence with 61,690 followers. The account demonstrates a content-creator strategy, averaging 5.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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