MHSAA
The Official MHSAA Twitter account. The MHSAA offers high school championship tournaments in 28 sports to over 750 member schools across the state of Michigan.
73,285
Followers
2,467
Following
17,710
Tweets
26.2
Avg Engagement
210
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @MHSAA's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-01-30
- Verification:No
- Location:East Lansing, MI
Data Summary
- Tweets Analyzed:3,248
- Avg Likes per Tweet:18.4
- Avg Retweets per Tweet:7.8
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,248 tweetsThe account consistently receives strong engagement, with an average of 1,602 likes and 751 retweets per tweet. Its breaking news and event announcements drive significant interaction.
18.4
Avg Likes/Tweet
7.8
Avg Retweets/Tweet
59,709
Total Likes
25,286
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
4
Median Likes
1
Median Retweets
16
75th Percentile
7,250
Top Tweet
0.36
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
88.8%
Original
2.7%
Replies
6.3%
Retweets
2.2%
Quotes
0.0%
Threads
0.6%
With Media
78.0%
With Links
86.5%
With #Tags
46.5%
With @Mentions
76.0%
With Emojis
171
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.03
Reply/Original Ratio
0.34
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
66.6%
Weekday Posts
33.4%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,248 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 205 retweets (6% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,248 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience includes high school athletes, coaches, and administrators in Michigan. The account also reaches parents, fans, and educators interested in school sports and events.
Average
Audience Quality
31.1%
Suspicion Index
49.5%
Low-Quality %
8
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
53.6%
Empty Bio
57.0%
<10 Tweets
2.6%
Mass Following (>2K)
0.0%
New (<90 days)
50.7%
Low Ratio (<0.1)
0.0%
New (<180 days)
89.3%
No URL
45.3%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
1,324,352
Total Potential Reach
8
Median Follower Reach
47
75th Percentile Reach
1.6%
>1K followers
0.2%
>10K followers
0.0%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
19.9%
Creators
1,992 accounts
23.0%
Consumers
2,304 accounts
57.0%
Dormant
5,704 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
43
Verified Followers
0.43% of total
645
Protected Accounts
6.45% of total
3 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @CraigCustance | 83,115 | Sports Journalist | Hockey, Writing, Podcasting |
| @_dawnmontgomery | 63,001 | - | - |
| @coachestoolbox | 52,733 | - | - |
| @CoachJohnsonOL | 34,678 | - | - |
| @CoachBigPete | 32,325 | - | - |
| @WorldExposureWB | 28,532 | - | - |
| @CoachLT39 | 27,598 | - | - |
| @coachmwsmith | 24,488 | - | - |
| @UrbanFetes | 22,489 | - | - |
| @SimplyLuvMinaj | 15,730 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
4,638
Followers With Bio
5,362
Followers Without Bio
46.38%
% With Bio
53.62%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,248 analyzed17,826
Combined Engagement
12,618
Total Likes
5,208
Total Retweets
3,565
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
0%
With @Mentions
100%
With Links
Topical Analysis:
🚨BREAKING: MHSAA Announces Fall Sports Will Kick Off 2020-21 School Year as Traditionally Scheduled >> https://t.co/Iwtx0wLbEy
🚨 BREAKING NEWS: MHSAA Representative Council Reinstates 2020 Football Season; Full Fall Competition Schedule Authorized >> https://t.co/fcobVMV3bJ
💙 #wewillplayagain 💙 https://t.co/DzzQTIavs9
🚨 BREAKING: MHSAA Announces Football to Move to Spring Season for 2020-21 >> https://t.co/MvDrBmILpg https://t.co/mluUmmZWGQ
🚨 BREAKING: MHSAA Representative Council Approves Phased-In Practice & Competition for Fall Sports >> https://t.co/EwY6h6FoXd
Key Insights & Takeaways
The account prioritizes timely updates on sports schedules and decisions. It uses hashtags and emojis to enhance engagement and emotional connection. Breaking news tweets often drive the highest engagement and retweets.
Strengths
- + Established follower base of 73,285
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @MHSAA reveals an growing Twitter presence with 73,285 followers. The account demonstrates a content-creator strategy, averaging 26.2 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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