Mike Phillips
Former professional rugby player Wales & British and Irish Lions. @BreastCancerNow Ambassador. Half TRUTHS out now.
283,083
Followers
1,179
Following
8,837
Tweets
495.9
Avg Engagement
496
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @mikephillips009's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2011-11-25
- Verification:No
- Location:United Kingdom
Data Summary
- Tweets Analyzed:3,216
- Avg Likes per Tweet:109.8
- Avg Retweets per Tweet:386.1
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,216 tweetsHis tweets typically receive a high number of likes and retweets, indicating strong audience interaction. The use of giveaways and personal updates drives consistent engagement.
109.8
Avg Likes/Tweet
386.1
Avg Retweets/Tweet
352,989
Total Likes
1,241,855
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
12
Median Likes
2
Median Retweets
87
75th Percentile
326,910
Top Tweet
1.75
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
35.2%
Original
22.0%
Replies
27.0%
Retweets
15.8%
Quotes
0.0%
Threads
0.4%
With Media
43.0%
With Links
24.5%
With #Tags
69.0%
With @Mentions
49.2%
With Emojis
95
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.63
Reply/Original Ratio
0.58
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
65.4%
Weekday Posts
34.6%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,216 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 867 retweets (27% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,216 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersHis audience includes rugby fans, cancer supporters, and those interested in giveaways and interactive content. The mix of personal stories and promotional tweets appeals to a broad demographic.
Below Average
Audience Quality
36.9%
Suspicion Index
55.8%
Low-Quality %
4
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
65.6%
Empty Bio
56.4%
<10 Tweets
6.1%
Mass Following (>2K)
0.0%
New (<90 days)
69.6%
Low Ratio (<0.1)
0.0%
New (<180 days)
92.9%
No URL
46.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
20,639,371
Total Potential Reach
4
Median Follower Reach
48
75th Percentile Reach
3.0%
>1K followers
0.4%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
26.0%
Creators
13,023 accounts
17.6%
Consumers
8,786 accounts
56.4%
Dormant
28,191 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
94
Verified Followers
0.09% of total
6,307
Protected Accounts
6.24% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @6BillionPeople | 2,035,280 | - | - |
| @johnrampton | 1,227,396 | Entrepreneur | Entrepreneurship, Marketing, Networking |
| @vernonkay | 1,148,865 | TV Presenter | TV presenter, Radio host, Football fan |
| @WestwoodLee | 918,434 | Golfer | Golf, Travel, Fitness |
| @ZachBoychuk | 829,379 | Hockey Player | Hockey, Meme/NFT Trading, Ethereum |
| @carolvorders | 751,712 | TV Host | TV, Entrepreneur, Adventure |
| @mattletiss7 | 620,190 | Football pundit | Football, pundit, Southampton |
| @iamoppose | 572,197 | Inspirational Speaker | self-acceptance, empowerment, love |
| @JOEdotie | 502,588 | Media | Sports, News, Entertainment |
| @TheRealLukevans | 492,554 | Actor | acting, singing, fitness |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
30,612
Followers With Bio
70,387
Followers Without Bio
30.31%
% With Bio
69.69%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,216 analyzed716,170
Combined Engagement
0
Total Likes
716,170
Total Retweets
143,234
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
100%
With @Mentions
80%
With Links
Topical Analysis:
RT @Kaepernick7: I appreciate you @Eminem ✊🏾 https://t.co/nwavBwsOkQ
RT @Attenboroughs_D: I have never seen a more suspicious looking owl. One cannot imagine what nefarious deeds he's about to commit https://…
RT @Ibra_official: Now LA has a God and a King! Zlatan welcomes @KingJames https://t.co/4gYooOpURD
RT @eduardo_LACS: What senseless waste. Why kill such a gentle creature? For 'sport'?!? RT if u want global ban on all trophy hunting https…
RT @TansuYegen: The hero of the day was the little boy who ran to help his mother, who was stuck in the air while fixing the garage door. H…
Key Insights & Takeaways
He leverages personal experiences and rugby legacy to connect with his audience His advocacy for breast cancer awareness adds a meaningful layer to his content Interactive elements like giveaways boost engagement and visibility
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 283,083
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @mikephillips009 reveals an well-established Twitter presence with 283,083 followers. The account demonstrates a content-creator strategy, averaging 495.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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