Museu da Imagem e do Som

Museu da Imagem e do Som

@mis_sp

Celebrando a imagem e o som há 53 anos ✨

São Paulo https://mis-sp.org.br/ Joined 2009-04-29 Date of Analysis: Dec 16, 2025

122,074

Followers

551

Following

8,937

Tweets

28.9

Avg Engagement

879

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @mis_sp's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2009-04-29
  • Verification:No
  • Location:São Paulo

Data Summary

  • Tweets Analyzed:3,236
  • Avg Likes per Tweet:23.8
  • Avg Retweets per Tweet:5.1
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,236 tweets

The account maintains a consistent level of engagement, with a high average number of likes and retweets. Its content resonates well with its audience, indicating a strong connection to visual and historical storytelling.

23.8

Avg Likes/Tweet

5.1

Avg Retweets/Tweet

77,057

Total Likes

16,433

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

7

Median Likes

1

Median Retweets

21

75th Percentile

9,854

Top Tweet

0.24

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Conversationalist

Highly engaged in discussions

30.0%

Original

50.7%

Replies

16.9%

Retweets

2.3%

Quotes

0.0%

Threads

0.2%

With Media

69.4%

With Links

26.3%

With #Tags

50.3%

With @Mentions

54.8%

With Emojis

179

Avg Length

Audience Reaction Profile

Conversational

Engages heavily in discussions

1.69

Reply/Original Ratio

0.14

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

86.9%

Weekday Posts

13.1%

Weekend Posts

Top Hashtags

#culturasp (635) #misemcasa (120) #culturaemcasa (100) #cineciência (40) #museumweek (26) #acervomis (23) #mis50anos (22) #sp467 (8) #nosbastidoresmw (6) #tbt (5)

Most Mentioned

@mis_sp (410) @culturasp (260) @claufusco (37) @folha (36) @sbpsp (27) @mvf__br (25) @pacodasartes (24) @pinacotecasp (21) @mubi (20) @museu_imigracao (19)

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Content Strategy Analysis

Based on 3,236 tweets

Content Type Distribution

Content Breakdown

Original Tweets 972 (30%)
Replies 1,641 (51%)
Retweets 548 (17%)
Quote Tweets 75 (2%)

What This Reveals About Their Strategy

This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.

The 548 retweets (17% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,236 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The audience likely includes art and film enthusiasts, history buffs, and followers of visual culture. They are engaged with content that blends nostalgia, creativity, and historical significance.

Average

Audience Quality

30.3%

Suspicion Index

38.7%

Low-Quality %

11

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

44.5%

Empty Bio

42.6%

<10 Tweets

7.6%

Mass Following (>2K)

0.0%

New (<90 days)

65.2%

Low Ratio (<0.1)

0.0%

New (<180 days)

85.5%

No URL

32.9%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

34,285,165

Total Potential Reach

11

Median Follower Reach

82

75th Percentile Reach

3.8%

>1K followers

0.6%

>10K followers

0.2%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

40.2%

Creators

20,093 accounts

17.2%

Consumers

8,613 accounts

42.6%

Dormant

21,294 accounts

54

Verified Followers

0.11% of total

3.7%

Professional Bios

founder, dev, analyst, etc.

0.05

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Sao Paulo, Brazil (2,563) São Paulo, Brasil (2,416) Brasil (1,138) São Paulo (1,049) Brazil (608) Rio de Janeiro, Brazil (343) Rio de Janeiro, Brasil (304) Rio de Janeiro (227) Belo Horizonte, Brasil (108) Campinas, Brasil (102)

83

Verified Followers

0.08% of total

9,781

Protected Accounts

9.68% of total

7 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@TwitterBrasil 2,223,361 - -
@RevistaISTOE 1,967,571 Journalist News, Brazil, Weekly
@metrosp_oficial 1,949,806 Transportation -
@AlfinetePeixoto 1,663,804 Sports Betting Poder, Sports, Bet
@MariaRita 1,323,626 Singer music, producer, mother
@AndreiaSadi 1,308,275 Journalist Politics, Journalism, News
@LILBTHEBASEDGOD 1,247,130 Rapper Music, Writing, Film
@maisbrasil 1,231,209 Cultural Promoter Culture, Brazil, Valorization
@astridfontenell 1,190,504 Journalist Journalist, presenter, mother
@Metropoles 976,392 News Outlet politics, health, entertainment

Top Keywords in Follower Bios

nao (3,348) vida (1,978) musica (1,648) tudo (1,215) sao (1,212) deus (1,177) pra (1,066) jornalista (1,001) voce (964) brasil (964)

Top Hashtags in Follower Bios

#forabolsonaro (65) #art (27) #arte (17) #elena (15) #lula2022 (14) #nft (14) #sdv (14) #lulapresidente (13) #timbeta (13) #brasil (13)

49,587

Followers With Bio

51,408

Followers Without Bio

49.1%

% With Bio

50.9%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,236 analyzed

23,048

Combined Engagement

20,002

Total Likes

3,046

Total Retweets

4,610

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

20%

With Hashtags

20%

With @Mentions

100%

With Links

Topical Analysis:

History Art Film Photography Cultural Appreciation Visual Storytelling

Key Insights & Takeaways

The account frequently shares content related to historical and artistic milestones, which suggests a focus on education and cultural appreciation. It uses a mix of text and links to provide context and additional information, enhancing user engagement. The use of verified historical facts and iconic imagery helps build trust and credibility with the audience.

Strengths

  • + Established follower base of 122,074
  • + High community engagement through conversations
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @mis_sp reveals an growing Twitter presence with 122,074 followers. The account demonstrates a conversation-first approach, averaging 28.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025