Mizzou Athletics
The official Twitter account for University of Missouri Athletics. #MIZ 🐯
117,475
Followers
329
Following
31,538
Tweets
60.5
Avg Engagement
1,012
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @MizzouAthletics's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-02-19
- Verification:No
- Location:Columbia, Mo.
Data Summary
- Tweets Analyzed:3,240
- Avg Likes per Tweet:35.1
- Avg Retweets per Tweet:25.4
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,240 tweetsThe account sees an average of 1,155 likes and 239 retweets per tweet, showing moderate to high engagement. The content is likely shared widely among followers due to its relevance and timeliness.
35.1
Avg Likes/Tweet
25.4
Avg Retweets/Tweet
113,838
Total Likes
82,207
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
10
Median Retweets
54
75th Percentile
3,667
Top Tweet
0.52
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
25.7%
Original
4.9%
Replies
63.0%
Retweets
6.4%
Quotes
0.0%
Threads
0.1%
With Media
94.8%
With Links
75.1%
With #Tags
81.5%
With @Mentions
82.7%
With Emojis
133
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.19
Reply/Original Ratio
0.1
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
69.3%
Weekday Posts
30.7%
Weekend Posts
Top Hashtags
Most Mentioned
Want This Report as PDF?
We're building PDF export for these analytics reports. Register your interest to get early access.
Content Strategy Analysis
Based on 3,240 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 2,040 retweets (63% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,240 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience includes fans of Missouri sports, students, alumni, and local community members. The content is tailored to engage supporters of the university's athletic programs.
Average
Audience Quality
26.5%
Suspicion Index
37.6%
Low-Quality %
21
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
45.2%
Empty Bio
40.8%
<10 Tweets
7.5%
Mass Following (>2K)
0.0%
New (<90 days)
47.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
86.6%
No URL
29.9%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
17,097,498
Total Potential Reach
21
Median Follower Reach
123
75th Percentile Reach
2.8%
>1K followers
0.2%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
33.6%
Creators
3,363 accounts
25.6%
Consumers
2,556 accounts
40.8%
Dormant
4,081 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
80
Verified Followers
0.8% of total
762
Protected Accounts
7.62% of total
4 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,093,689 | Wrestler | Wrestling, Motivation, Self-promotion |
| @ZachBoychuk | 827,584 | Hockey Player | Hockey, Meme/NFT Trading, Ethereum |
| @Schultz_Report | 203,469 | Sports Analyst | Sports, Analysis, Podcasts |
| @JeanChatzky | 81,712 | Financial journalist | finance, writing, podcasting |
| @PerezEd | 61,819 | Baseball Analyst | Baseball, Fatherhood, Puerto Rico |
| @coachdgates | 39,231 | - | - |
| @WrestlerHype | 39,142 | - | - |
| @LNBPoficial | 31,248 | - | - |
| @NBALowdown | 29,668 | - | - |
| @JoeGoodmanJr | 29,123 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
5,475
Followers With Bio
4,525
Followers Without Bio
54.75%
% With Bio
45.25%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
Buy Follower Data
Export full follower list with profile details, bios, locations, and follower counts as CSV.
Buy Followers - from $15Buy Tweet Data
Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,240 analyzed10,361
Combined Engagement
5,079
Total Likes
5,282
Total Retweets
2,072
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
60%
With Hashtags
40%
With @Mentions
100%
With Links
Topical Analysis:
RT @CBBonFOX: RT if your school made it to the men’s NCAA Tournament AND a CFB bowl game this year 🙌 https://t.co/s3Vn3z3rNc
Join us in welcoming our new AD, Desiree Reed-Francois!! #MIZ🐯 https://t.co/gxribv86Qg
DOWN GOES NO. 1 🚨 https://t.co/97DaZrblxB
Coach of the Year goes to... Coach Dennis Gates❗️ #MIZ🐯 #ROARS23 https://t.co/zx7op2QSVP
Want to win one of Mizzou's throwback jerseys? ▪️ RT this tweet ▪️ Follow @MizzouAthletics ▪️ Follow @MizzouHoops ▪️ Fill out this form --> https://t.co/jE6GaIqjNG Deadline is noon CT on Friday, Jan. 27, 2023, for your chance to don the throwback unis! #MIZ 🐯 https://t.co/x1
Key Insights & Takeaways
The account frequently highlights major announcements and achievements, such as new hires and awards, which likely drive engagement. It uses branded hashtags and emojis to create a cohesive and recognizable identity. The content is often linked to official press releases or news articles, reinforcing credibility and authority.
Strengths
- + Established follower base of 117,475
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @MizzouAthletics reveals an growing Twitter presence with 117,475 followers. The account demonstrates a content-creator strategy, averaging 60.5 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
Need Programmatic Access?
We're building an API for developers and researchers. Get access to Twitter data programmatically for your applications and analysis.
Register Interest for API Access