Milton Keynes Dons
The official X account of Milton Keynes Dons Football Club | #MKDons | #COYD | @MKDonsFCWomen | @MKDonsSET | @Stadium_MK
107,691
Followers
526
Following
117,199
Tweets
42.0
Avg Engagement
824
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @MKDonsFC's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2011-07-08
- Verification:Yes
- Location:Milton Keynes, England
Data Summary
- Tweets Analyzed:3,213
- Avg Likes per Tweet:39.6
- Avg Retweets per Tweet:2.4
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,213 tweetsThe account shows average engagement with likes and retweets, indicating a consistent but not highly interactive audience. The content is likely shared by fans rather than receiving widespread interaction.
39.6
Avg Likes/Tweet
2.4
Avg Retweets/Tweet
127,251
Total Likes
7,704
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
7
Median Likes
0
Median Retweets
27
75th Percentile
36,893
Top Tweet
0.39
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
75.7%
Original
11.4%
Replies
8.5%
Retweets
4.4%
Quotes
0.0%
Threads
0.0%
With Media
52.6%
With Links
25.6%
With #Tags
27.5%
With @Mentions
73.3%
With Emojis
126
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.15
Reply/Original Ratio
0.51
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
53.1%
Weekday Posts
46.9%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,213 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 273 retweets (8% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,213 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience consists of football fans, supporters, and followers of the club. The content is tailored to engage with the local community and broader football enthusiasts.
Average
Audience Quality
29.9%
Suspicion Index
37.8%
Low-Quality %
21
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
47.4%
Empty Bio
39.0%
<10 Tweets
10.9%
Mass Following (>2K)
0.0%
New (<90 days)
61.2%
Low Ratio (<0.1)
0.0%
New (<180 days)
91.3%
No URL
28.2%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
4,245,351
Total Potential Reach
21
Median Follower Reach
123
75th Percentile Reach
4.1%
>1K followers
0.6%
>10K followers
0.2%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
37.8%
Creators
3,776 accounts
23.2%
Consumers
2,323 accounts
39.0%
Dormant
3,901 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
52
Verified Followers
0.52% of total
866
Protected Accounts
8.66% of total
3 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @Rovers | 308,085 | Football Club | Football, Sponsorship, Club |
| @BillionMagazine | 246,743 | Luxury Sales | Jets, Yachts, Supercars |
| @SalfordCityFC | 168,291 | Football Club | Football, Salford, Club |
| @ChesterfieldFC | 99,205 | Football Club | Football, Club, Superstore |
| @OfficialPVFC | 86,583 | Football Club | Football, Community, Academy |
| @NewportCounty | 79,936 | Football Club | Football, Shop, Community |
| @JeremySochan | 76,760 | - | - |
| @CTFCofficial | 76,037 | Football Club | Football, Tickets, Shop |
| @FGRFC_Official | 74,268 | Football Club | Football, Sustainability, Champions |
| @NathGissing | 73,640 | Social Media Manager | Football, Chelsea, Transfer News |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
5,262
Followers With Bio
4,738
Followers Without Bio
52.62%
% With Bio
47.38%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,213 analyzed50,037
Combined Engagement
47,828
Total Likes
2,209
Total Retweets
10,007
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
20%
With @Mentions
100%
With Links
Topical Analysis:
Should have probably delayed kick-off, lads. 👋👋👋 https://t.co/XV6F9ErIa1 https://t.co/a1uyX54Ukd
Full-Time. MK Dons have been relegated to Sky Bet League Two. https://t.co/HosLwWFDbc
We don't need an eight-tweet thread or an EFL rulebook to tell you that is THREE POINTS 😉 https://t.co/hvDRrpMLrK
#MKDons Head Coach Mark Jackson has been nominated for the Sky Bet League One Manager of the Month award for March 🏆 The winner will be announced at 6am on Friday. Congratulations on your nomination, @jacko55555 👏 https://t.co/O28MEjOafm
MAXXXXXX DEAN!!!!!!!!!!!!! 🔵 0-2 🔴 https://t.co/Q1wIhIjob2
Key Insights & Takeaways
The account often shares match highlights and results, which are key for fan engagement. It uses hashtags like #MKDons and #COYD to reinforce brand identity and community. The content is concise and direct, focusing on important club updates and reactions.
Strengths
- + Established follower base of 107,691
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @MKDonsFC reveals an growing Twitter presence with 107,691 followers. The account demonstrates a content-creator strategy, averaging 42.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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