MMRDA
MMRDA is a development authority engaged in long term planning & implementation of strategic projects and financing infrastructure development in MMR.
78,689
Followers
32
Following
5,255
Tweets
51.8
Avg Engagement
77
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @MMRDAOfficial's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2019-07-22
- Verification:No
- Location:Mumbai, India
Data Summary
- Tweets Analyzed:3,235
- Avg Likes per Tweet:34.9
- Avg Retweets per Tweet:16.8
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,235 tweetsThe account maintains consistent engagement with its followers, sharing updates on major projects like the Kalanagar bridge and metro line integrations. The average likes and retweets suggest a moderate level of public interest in the content.
34.9
Avg Likes/Tweet
16.8
Avg Retweets/Tweet
112,999
Total Likes
54,480
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
7
Median Likes
4
Median Retweets
50
75th Percentile
3,378
Top Tweet
0.66
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
27.5%
Original
44.3%
Replies
27.8%
Retweets
0.5%
Quotes
0.0%
Threads
0.7%
With Media
62.3%
With Links
35.6%
With #Tags
54.1%
With @Mentions
2.9%
With Emojis
224
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
1.61
Reply/Original Ratio
0.02
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
75.7%
Weekday Posts
24.3%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,235 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 898 retweets (28% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,235 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe audience likely includes residents of Mumbai, urban planners, and stakeholders interested in infrastructure development. The content is also relevant to policymakers and government officials involved in city planning.
Average
Audience Quality
34.4%
Suspicion Index
47.5%
Low-Quality %
6
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
60.5%
Empty Bio
47.8%
<10 Tweets
5.8%
Mass Following (>2K)
0.0%
New (<90 days)
71.8%
Low Ratio (<0.1)
0.0%
New (<180 days)
93.5%
No URL
34.4%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
1,987,949
Total Potential Reach
6
Median Follower Reach
35
75th Percentile Reach
1.6%
>1K followers
0.2%
>10K followers
0.0%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
29.6%
Creators
2,963 accounts
22.5%
Consumers
2,253 accounts
47.8%
Dormant
4,784 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
43
Verified Followers
0.43% of total
626
Protected Accounts
6.26% of total
4 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @mybmc | 834,766 | Government Official | Mumbai, BMC, Updates |
| @TheJSWGroup | 121,055 | Conglomerate | Business, Transformation, Growth |
| @ani30oct | 61,074 | IT Consultant | Politics, NaMo, Development |
| @Cascadeglobal | 21,923 | - | - |
| @kapiljaink3 | 21,074 | - | - |
| @jitendradixit | 20,569 | - | - |
| @kushalbhagia | 18,938 | - | - |
| @roshan_b | 17,731 | - | - |
| @TamilNaduInfra | 17,602 | - | - |
| @chandreshthak10 | 15,807 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
3,951
Followers With Bio
6,049
Followers Without Bio
39.51%
% With Bio
60.49%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,235 analyzed8,114
Combined Engagement
2,723
Total Likes
5,391
Total Retweets
1,623
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
80%
With @Mentions
80%
With Links
Topical Analysis:
RT @narendramodi: Next generation infrastructure which will boost ‘Ease of Living’ for people. https://t.co/Sx3YOnryI3
RT @CAChirag: After 11 July 2006, first time travelling by train #MumbaiMetro. Thank you @narendramodi from Mumbai Suburbs Person with disabilities does not want 80U deduction, we are happy to pay tax if we get accessible infrastructure @nsitharaman #Budget2023 https://t.co/G
And the final girder launch of the Kalanagar bridge (Worli sea link to BKC) took place in the presence of our guardian Minister Shri @AUThackeray Cabinet Minister Environment & Tourisim and Metropolitan Commissioner Shri R A Rajeev. https://t.co/CJFcC68X6j
#projectupdate #MMRDA 2 Metro Lines Meet MMRDA Integrating Mumbai Metro Network FOB connecting #Metroline7 & #line1 getting ready, Mumbaikars coming frm Ghatkopar line 1 can reach Gundavali (Andheri-E) through this bridge & take metroline 7& 2A for dahisar upto An
The new jumbo COVID hospital is coming up at Malad Mindspace @CMOMaharashtra @mieknathshinde @AUThackeray https://t.co/nojzSBswWe
Key Insights & Takeaways
The account frequently highlights large-scale infrastructure projects, indicating a focus on public works and urban development. It uses hashtags to increase visibility and encourage engagement around specific projects. The content is often tied to government officials, suggesting a strategic effort to align with policy and public initiatives.
Strengths
- + Established follower base of 78,689
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @MMRDAOfficial reveals an growing Twitter presence with 78,689 followers. The account demonstrates a conversation-first approach, averaging 51.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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