Minnesota Department of Transportation
**Call 911 to report a road hazard or emergency.** Official account of the Minnesota Department of Transportation. For latest road conditions, visit https://511mn.org/.
72,346
Followers
223
Following
18,305
Tweets
45.7
Avg Engagement
747
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @MnDOT's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2010-07-07
- Verification:No
- Location:Minnesota
Data Summary
- Tweets Analyzed:3,230
- Avg Likes per Tweet:31.3
- Avg Retweets per Tweet:14.3
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,230 tweetsThe account maintains a high average engagement rate with likes and retweets, indicating strong audience interaction. Campaigns like the snowplow naming contest drive significant participation and visibility.
31.3
Avg Likes/Tweet
14.3
Avg Retweets/Tweet
101,166
Total Likes
46,285
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
2
Median Retweets
17
75th Percentile
16,038
Top Tweet
0.63
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
60.5%
Original
12.0%
Replies
25.2%
Retweets
2.4%
Quotes
0.0%
Threads
1.1%
With Media
90.3%
With Links
18.9%
With #Tags
53.3%
With @Mentions
11.5%
With Emojis
201
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.2
Reply/Original Ratio
0.09
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
94.7%
Weekday Posts
5.3%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,230 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 814 retweets (25% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,230 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience includes Minnesota residents, drivers, and local authorities. The content is tailored to inform and engage people who rely on accurate road condition updates and public safety alerts.
Average
Audience Quality
25.6%
Suspicion Index
40.9%
Low-Quality %
21
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
56.1%
Empty Bio
35.1%
<10 Tweets
4.6%
Mass Following (>2K)
0.0%
New (<90 days)
46.5%
Low Ratio (<0.1)
0.0%
New (<180 days)
89.4%
No URL
25.6%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
18,392,878
Total Potential Reach
21
Median Follower Reach
105
75th Percentile Reach
3.4%
>1K followers
0.5%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
45.4%
Creators
4,536 accounts
19.6%
Consumers
1,958 accounts
35.1%
Dormant
3,506 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
68
Verified Followers
0.68% of total
1,462
Protected Accounts
14.62% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,093,849 | Wrestler | Wrestling, Motivation, Self-promotion |
| @LeBronJames | 940,743 | - | - |
| @ArizonaDOT | 294,910 | Transportation | Transportation, Arizona, Safety |
| @castby9arm | 184,085 | Magician | technology, magic, government |
| @FuckCarsReddit | 121,620 | Urbanist | urbanism, cities, community |
| @_cingraham | 100,975 | Data Analyst | Data, Author, Washington Post |
| @ArfasseGemeda | 98,729 | Activist | Human Rights, Activism, Oromo |
| @chadgreenway52 | 69,900 | Retired Athlete | Football, Spirits, Foundation |
| @TxDOTHouston | 49,501 | Transportation | transportation, infrastructure, planning |
| @InfidelAngela | 46,184 | Conservative influencer | Politics, Conservative, Patriotism |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
4,389
Followers With Bio
5,611
Followers Without Bio
43.89%
% With Bio
56.11%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,230 analyzed49,288
Combined Engagement
35,650
Total Likes
13,638
Total Retweets
9,858
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
20%
With @Mentions
100%
With Links
Topical Analysis:
The votes are in: After more than 122,000 votes cast, we’re excited to announce the winners of our Name a Snowplow contest! These eight names will soon be on snowplows across the state. Learn more: https://t.co/4BFXpnrtaz https://t.co/4FyIHZrzfc
SO YOU JUST USE BOTH LANES AND RESIST THE URGE TO MERGE EARLY AND THEN TAKE TURNS AT THE MERGE POINT AND EVERYONE KEEPS MOVING AND THAT’S WHY THE ZIPPER MERGE IS SAFE AND EASY AND YOU SHOULD ALWAYS DO IT IN CONSTRUCTION ZONES https://t.co/0ANQBN1rB2
Drumroll, please… here are your new snowplow names, Minnesota! After nearly 60,000 votes cast, Plowy McPlowFace has eight new friends joining the fleet – one for each MnDOT district around the state. Learn more here: https://t.co/vCCLVYw2s3 https://t.co/rRZ8A0uCpA
The I-35W Bridge in Minneapolis will glow blue and yellow tonight and through the weekend in support of the people of Ukraine. 🇺🇦 We stand united with Ukrainians here in Minnesota and around the world. https://t.co/TpEl1i1eBu
RT @GovTimWalz: I asked some friends to help me explain why Election Day might be a little different this year. The four of us don't agree on everything. But we do agree on this: The 2020 election is too important to sit out. Go vote. https://t.co/USERzSzVKR
Key Insights & Takeaways
The account uses interactive campaigns to boost engagement and foster community involvement. Public safety and road conditions are central to its messaging and content strategy. High engagement suggests that audiences value both informative and entertaining content from the account.
Strengths
- + Established follower base of 72,346
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @MnDOT reveals an growing Twitter presence with 72,346 followers. The account demonstrates a content-creator strategy, averaging 45.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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