Minnesota State Fair

Minnesota State Fair

@mnstatefair

The official account of the Great Minnesota Get-Together. Join us at the 2024 Minnesota State Fair, Aug. 22-Labor Day, Sept. 2!

St. Paul, MN https://www.mnstatefair.org/ Joined 2009-07-15 Date of Analysis: Dec 16, 2025

166,801

Followers

743

Following

9,103

Tweets

36.0

Avg Engagement

895

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @mnstatefair's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2009-07-15
  • Verification:No
  • Location:St. Paul, MN

Data Summary

  • Tweets Analyzed:3,201
  • Avg Likes per Tweet:30.7
  • Avg Retweets per Tweet:5.3
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,201 tweets

The account consistently receives high engagement with an average of 924 likes and 256 retweets per tweet. This indicates a strong and active audience interested in the fair's content and updates.

30.7

Avg Likes/Tweet

5.3

Avg Retweets/Tweet

98,198

Total Likes

16,914

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

9

Median Likes

1

Median Retweets

29

75th Percentile

1,630

Top Tweet

0.22

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

58.0%

Original

24.1%

Replies

6.4%

Retweets

11.5%

Quotes

0.0%

Threads

3.6%

With Media

62.6%

With Links

26.3%

With #Tags

48.9%

With @Mentions

30.0%

With Emojis

166

Avg Length

Audience Reaction Profile

Interactive

Balances broadcasting with conversation

0.42

Reply/Original Ratio

1.79

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

80.1%

Weekday Posts

19.9%

Weekend Posts

Top Hashtags

#mnstatefair (318) #msfparking (307) #throwbackthursday (56) #msftips (24) #fairfactfriday (10) #msfreflections (10) #onlyinmn (7) #gtmd19 (7) #msfphotos (7) #nationalcorndogday (4)

Most Mentioned

@mnstatefair (175) @msffoundation (100) @sleepnumber (65) @paddlenorthmn (31) @airvuz (27) @whydontwemusic (26) @streetfactory (25) @thecurrent (14) @glowholiday (14) @mn2020census (14)

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Content Strategy Analysis

Based on 3,201 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,857 (58%)
Replies 772 (24%)
Retweets 205 (6%)
Quote Tweets 367 (11%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 205 retweets (6% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,201 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The primary audience includes residents of Minnesota and visitors interested in large-scale events and food experiences. The account also targets families, food enthusiasts, and those looking for community activities.

Average

Audience Quality

28.5%

Suspicion Index

42.8%

Low-Quality %

12

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

55.7%

Empty Bio

39.8%

<10 Tweets

5.2%

Mass Following (>2K)

0.0%

New (<90 days)

55.1%

Low Ratio (<0.1)

0.0%

New (<180 days)

88.9%

No URL

30.0%

<3 Tweets

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

35,952,423

Total Potential Reach

12

Median Follower Reach

74

75th Percentile Reach

3.3%

>1K followers

0.4%

>10K followers

0.1%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

40.0%

Creators

20,018 accounts

20.2%

Consumers

10,086 accounts

39.8%

Dormant

19,896 accounts

144

Verified Followers

0.29% of total

4.7%

Professional Bios

founder, dev, analyst, etc.

0.08

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Minneapolis, MN (3,053) Minnesota, USA (2,935) Minnesota (1,032) St Paul, MN (949) United States (536) Minneapolis (461) MN (237) St. Paul, MN (139) Duluth, MN (138) Woodbury, MN (132)

184

Verified Followers

0.18% of total

9,499

Protected Accounts

9.41% of total

7 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,100,804 Wrestler Wrestling, Motivation, Self-promotion
@6BillionPeople 2,033,237 - -
@Vikings 1,536,750 Sports Team Football, Minnesota, NFL
@soledadobrien 1,317,752 Journalist working, mom, journalist
@johnnyorlando 1,027,203 Singer music, singer, actor
@jamessmurray 1,018,131 Comedian Comedy, TV shows, Thriller
@USDA 906,662 Government Official food, agriculture, rural development
@luxurytravel 720,581 Travel Blogger luxury travel, editor, blog
@realMikeLindell 674,393 Entrepreneur Faith, Entrepreneurship, Author
@gavinthomas 529,732 Child influencer Family, Entertainment, Social Media

Top Keywords in Follower Bios

love (2,760) life (1,793) mom (1,758) minnesota (1,636) mn (1,600) music (1,523) sports (1,495) lover (1,215) wife (1,099) husband (909)

Top Hashtags in Follower Bios

#skol (110) #1 (77) #blm (66) #mnwild (60) #blacklivesmatter (59) #resist (47) #minnesota (46) #mntwins (43) #maga (34) #skiumah (22)

36,132

Followers With Bio

64,866

Followers Without Bio

35.77%

% With Bio

64.23%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,201 analyzed

7,399

Combined Engagement

4,897

Total Likes

2,502

Total Retweets

1,480

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

20%

With Hashtags

20%

With @Mentions

60%

With Links

Topical Analysis:

Minnesota State Fair Food Community Events Attendance Entertainment

Key Insights & Takeaways

The account uses nostalgic and emotional language to connect with followers, such as 'Hi. Miss you. See you soon?' It highlights unique and exciting events like the Food Parade to attract attention and generate interest. The account effectively leverages past successes, like the 2018 attendance record, to build anticipation and credibility.

Strengths

  • + Established follower base of 166,801
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @mnstatefair reveals an growing Twitter presence with 166,801 followers. The account demonstrates a content-creator strategy, averaging 36.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025