Sir Mo Farah
Double Double Olympic Champion, World Champion, 6-time European Champion, Instagram..!! gomofarah 👻@mofarah83 @NikeUK athlete https://t.co/MqdWgCslLm
1,415,235
Followers
470
Following
3,834
Tweets
780.9
Avg Engagement
3,120
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @Mo_Farah's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mega Influencer (1M+)
- Account Age:2009-10-20
- Verification:No
- Location:England London
Data Summary
- Tweets Analyzed:3,153
- Avg Likes per Tweet:240.5
- Avg Retweets per Tweet:540.4
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,153 tweetsHis tweets typically receive high engagement, with an average of 19,263 likes and 5,133 retweets per post. The engagement is driven by his personal narratives and public statements.
240.5
Avg Likes/Tweet
540.4
Avg Retweets/Tweet
758,295
Total Likes
1,703,954
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
26
Median Likes
36
Median Retweets
342
75th Percentile
172,129
Top Tweet
0.55
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
60.6%
Original
10.6%
Replies
28.6%
Retweets
0.2%
Quotes
0.0%
Threads
1.7%
With Media
59.7%
With Links
46.9%
With #Tags
58.1%
With @Mentions
6.9%
With Emojis
97
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.18
Reply/Original Ratio
0.01
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
67.9%
Weekday Posts
32.1%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,153 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 903 retweets (29% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,153 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersHis audience includes sports enthusiasts, fans of his personal journey, and individuals interested in his advocacy work. The audience is largely engaged and supportive, showing interest in his personal and professional life.
Average
Audience Quality
25.2%
Suspicion Index
29.6%
Low-Quality %
35
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
38.7%
Empty Bio
30.3%
<10 Tweets
12.0%
Mass Following (>2K)
0.0%
New (<90 days)
52.4%
Low Ratio (<0.1)
0.0%
New (<180 days)
88.4%
No URL
20.5%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
127,735,699
Total Potential Reach
35
Median Follower Reach
181
75th Percentile Reach
7.0%
>1K followers
0.9%
>10K followers
0.3%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
50.0%
Creators
24,987 accounts
19.7%
Consumers
9,874 accounts
30.3%
Dormant
15,139 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
718
Verified Followers
0.72% of total
9,940
Protected Accounts
9.94% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @NiallOfficial | 40,846,130 | Singer | Music, Collaboration, Release |
| @JohnCena | 14,105,053 | Wrestler | Wrestling, Motivation, Self-promotion |
| @LoganPaul | 6,808,981 | Influencer | Vlogging, Comedy, Fitness |
| @jimmycarr | 6,719,282 | Comedian | tour tickets, book, Moment House |
| @nikestore | 5,227,823 | Retailer | Sports, Fashion, Footwear |
| @ElNennY | 5,208,875 | Footballer | Football, Arsenal, Egypt |
| @BBCAfrica | 3,871,569 | News Outlet | News, Africa, Updates |
| @MrPeterAndre | 3,090,879 | Entertainer | Family, Music, Television |
| @Carra23 | 2,191,312 | Football Pundit | Football, TV punditry, Charity |
| @manifestive | 2,051,160 | Rapper | Music, Madina, Universe |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
55,047
Followers With Bio
44,953
Followers Without Bio
55.05%
% With Bio
44.95%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,153 analyzed499,208
Combined Engagement
57,860
Total Likes
441,348
Total Retweets
99,842
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
100%
With @Mentions
40%
With Links
Topical Analysis:
RT @RoyalFamily: It is with deep sorrow that Her Majesty The Queen has announced the death of her beloved husband, His Royal Highness The P…
RT @MoSalah: It was a very tough night, but I'm a fighter. Despite the odds, I'm confident that I'll be in Russia to make you all proud. Yo…
RT @FloydMayweather: #TheMoneyTeam
Tonight my documentary, The Real Mo Farah, is airing on @BBCOne at 9pm. It’s been two years in the making and tells the story of my journey to the UK. It’s been difficult and emotional at times, but I am incredibly proud of it. Please tune in. @BBCiPlayer https://t.co/N2D5vPZShd
RT @LaverCup: If there's one thing you watch today, make it this. #LaverCup | @rogerfederer https://t.co/Ks9JqEeR6B
Key Insights & Takeaways
He uses his platform to share personal stories and reflect on his past. He engages with fans by responding to public figures and sharing updates on his life. His content often highlights his advocacy and personal growth.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 1,415,235
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @Mo_Farah reveals an well-established Twitter presence with 1,415,235 followers. The account demonstrates a content-creator strategy, averaging 780.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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