MOBO Awards
Celebrating Black music, culture & excellence at the 26th #MOBOAwards on Feb 7, 2024!
92,048
Followers
3,597
Following
66,244
Tweets
686.0
Avg Engagement
385
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @MOBOAwards's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-04-08
- Verification:No
- Location:MOBO HQ
Data Summary
- Tweets Analyzed:3,139
- Avg Likes per Tweet:88.9
- Avg Retweets per Tweet:597.1
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,139 tweetsThe account has an average of 12,092 likes and 2,607 retweets per tweet, indicating strong engagement. Verified accounts make up 0.7% of its followers, suggesting a mix of public figures and general supporters.
88.9
Avg Likes/Tweet
597.1
Avg Retweets/Tweet
279,096
Total Likes
1,874,190
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
4
Median Retweets
51
75th Percentile
213,406
Top Tweet
7.45
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
25.5%
Original
3.5%
Replies
65.0%
Retweets
5.9%
Quotes
0.0%
Threads
0.5%
With Media
89.5%
With Links
44.3%
With #Tags
86.4%
With @Mentions
63.1%
With Emojis
159
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.14
Reply/Original Ratio
0.09
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
88.2%
Weekday Posts
11.8%
Weekend Posts
Top Hashtags
Most Mentioned
Want This Report as PDF?
We're building PDF export for these analytics reports. Register your interest to get early access.
Content Strategy Analysis
Based on 3,139 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 2,041 retweets (65% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,139 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe audience is primarily interested in Black music, culture, and award-winning artists. They are likely fans of African and international music, following updates and celebrations of excellence in the industry.
Average
Audience Quality
20.3%
Suspicion Index
16.0%
Low-Quality %
86
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
22.4%
Empty Bio
17.1%
<10 Tweets
19.1%
Mass Following (>2K)
0.0%
New (<90 days)
45.3%
Low Ratio (<0.1)
0.0%
New (<180 days)
79.3%
No URL
9.6%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
30,426,329
Total Potential Reach
86
Median Follower Reach
349
75th Percentile Reach
11.6%
>1K followers
1.7%
>10K followers
0.5%
>50K followers
0.3%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
60.9%
Creators
6,089 accounts
22.0%
Consumers
2,196 accounts
17.1%
Dormant
1,715 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
69
Verified Followers
0.69% of total
682
Protected Accounts
6.82% of total
4 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,094,505 | Wrestler | Wrestling, Motivation, Self-promotion |
| @Mo_Farah | 1,430,040 | Athlete | Running, Athletics, Endurance |
| @NOH8Campaign | 799,070 | Activism | equality, bullying, discrimination |
| @solalexasch | 681,284 | Musician | Music, Travel, Tattoos |
| @Wolfiez | 559,608 | Professional Gamer | Fortnite, Gaming, Esports |
| @IAMartin_ | 409,766 | Activist | Activism, Humanitarianism, Public-spirited |
| @zammit_marc | 386,365 | Filmmaker | Film, Acting, Producing |
| @ckay_yo | 383,719 | Musician | music, afrobeat, astrology |
| @NEBASARK | 373,808 | Influencer | Sarkodie, ManchesterUnited, A1Influencers |
| @marshallamps | 294,853 | Musician | music, amplification, rock |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
7,761
Followers With Bio
2,239
Followers Without Bio
77.61%
% With Bio
22.39%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
Buy Follower Data
Export full follower list with profile details, bios, locations, and follower counts as CSV.
Buy Followers - from $15Buy Tweet Data
Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,139 analyzed659,461
Combined Engagement
0
Total Likes
659,461
Total Retweets
131,892
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
100%
With @Mentions
100%
With Links
Topical Analysis:
RT @JColeNC: Just know this was years in the making. My new album The Off-Season available everywhere 5/14 https://t.co/aBw4po8fvx
RT @kendricklamar: Mr. Morale & The Big Steppers https://t.co/tLcJDyNxVe
RT @rihanna: how the gang pulled up to black history month https://t.co/gprFgyP3Xm
RT @kendricklamar: Mr. Morale & The Big Steppers https://t.co/544YaTY8ys
RT @Beyonce: act i RENAISSANCE 7.29 https://t.co/6sfw3sBWnz https://t.co/FPPhEW1OTK
Key Insights & Takeaways
The account frequently recognizes and celebrates African and international artists, highlighting their achievements and milestones. It uses hashtags like #MOBOAwards to maintain visibility and engagement with its audience. The content is focused on awards, culture, and excellence in Black music, reinforcing its brand and purpose.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 92,048
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @MOBOAwards reveals an well-established Twitter presence with 92,048 followers. The account demonstrates a content-creator strategy, averaging 686.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
Need Programmatic Access?
We're building an API for developers and researchers. Get access to Twitter data programmatically for your applications and analysis.
Register Interest for API Access