Ministry of Health
Working towards building a healthy, productive and globally competitive nation.
468,128
Followers
735
Following
21,473
Tweets
21.5
Avg Engagement
427
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @MOH_Kenya's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2016-02-02
- Verification:No
- Location:Nairobi, Kenya
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:13.8
- Avg Retweets per Tweet:7.6
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsEach tweet typically receives around 302 likes and 171 retweets, indicating moderate to high engagement. The content is often shared and discussed, especially during health crises.
13.8
Avg Likes/Tweet
7.6
Avg Retweets/Tweet
44,975
Total Likes
24,747
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
8
Median Likes
2
Median Retweets
23
75th Percentile
2,536
Top Tweet
0.05
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
46.5%
Original
43.4%
Replies
9.4%
Retweets
0.6%
Quotes
0.0%
Threads
0.0%
With Media
76.6%
With Links
29.2%
With #Tags
16.5%
With @Mentions
1.8%
With Emojis
177
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.93
Reply/Original Ratio
0.06
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
86.2%
Weekday Posts
13.8%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 307 retweets (9% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes Kenyan citizens, healthcare professionals, and policymakers interested in public health. It also reaches international audiences due to its global health focus.
Below Average
Audience Quality
37.1%
Suspicion Index
55.0%
Low-Quality %
8
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
66.3%
Empty Bio
62.0%
<10 Tweets
3.2%
Mass Following (>2K)
0.0%
New (<90 days)
67.1%
Low Ratio (<0.1)
0.0%
New (<180 days)
95.8%
No URL
43.7%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
9,387,814
Total Potential Reach
8
Median Follower Reach
34
75th Percentile Reach
1.5%
>1K followers
0.1%
>10K followers
0.0%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
13.6%
Creators
6,776 accounts
24.5%
Consumers
12,240 accounts
62.0%
Dormant
30,984 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
98
Verified Followers
0.1% of total
3,924
Protected Accounts
3.92% of total
2 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @MigunaMiguna | 2,395,472 | Lawyer | Integrity, Fearlessness, Revolution |
| @Declaracion | 905,515 | - | - |
| @lillian_muli | 477,076 | Journalist | Journalism, News, Moderator |
| @ShaffieWeru | 460,308 | Radio Host | Personality, Dad, TV/Radio-Host |
| @Belive_Kinuthia | 333,350 | Blogger | Blogging, Institutional fraud, Corporate malpractices |
| @_cosatu | 170,542 | Labor Union | Labor, Workers' Rights, Solidarity |
| @WachiraKE_ | 164,503 | - | - |
| @McaTricky | 145,668 | Comedian | Standup comedy, Radio presenting, Mechatronic Engineering |
| @SerumInstIndia | 141,459 | Vaccine Manufacturer | vaccine manufacturing, affordable healthcare, global outreach |
| @FrankWambugu_ | 129,714 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
39,210
Followers With Bio
60,790
Followers Without Bio
39.21%
% With Bio
60.79%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed5,721
Combined Engagement
1,413
Total Likes
4,308
Total Retweets
1,144
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
40%
With @Mentions
60%
With Links
Topical Analysis:
RT @ppbkenya: PUBLIC ALERT on use of Diclofenac for pain management. https://t.co/ecCgeO33tn
CHOLERA ALERT Ag. DG, Dr. Patrick Amoth confirms 61 cases of cholera across six counties. The outbreak whose origin can be traced to a wedding festival in Kiambu County has spread across Kiambu (31), Nairobi(17), Murang’a (1), Kajiado (2), Nakuru (2) & Uasin Gishu(8) counti
RT @AfricaFactsZone: African Countries With The Best Healthcare Systems (2022) 1. South Africa (63.97) 2. Kenya (63.40) 3. Tunisia (56.5…
The ministry of health has commenced posting the first batch of over 800 medical interns to public hospitals. https://t.co/sIbKnUhztt
PRESS RELEASE ON AN OUTBREAK OF UNKNOWN DISEASE IN KAKAMEGA COUNTY https://t.co/ihEJZxyiBm
Key Insights & Takeaways
The account frequently highlights health emergencies and public health initiatives, showing a focus on crisis management and awareness. It emphasizes national development goals, such as building a globally competitive nation through health improvements. The use of verified officials and direct links to news suggests a commitment to transparency and real-time updates.
Strengths
- + Established follower base of 468,128
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @MOH_Kenya reveals an growing Twitter presence with 468,128 followers. The account demonstrates a content-creator strategy, averaging 21.5 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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