Ministry of Information
You are welcome to the official twitter account of the Ministry of Information, Ghana.
681,243
Followers
275
Following
4,690
Tweets
362.8
Avg Engagement
222
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @moigovgh's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2017-11-23
- Verification:No
- Location:Ghana
Data Summary
- Tweets Analyzed:3,248
- Avg Likes per Tweet:272.0
- Avg Retweets per Tweet:90.7
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,248 tweetsThe account maintains a high level of engagement with an average of 6,797 likes and 1,900 retweets per tweet. Its content is well-received, indicating public interest in the information shared.
272.0
Avg Likes/Tweet
90.7
Avg Retweets/Tweet
883,597
Total Likes
294,733
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
52
Median Likes
26
Median Retweets
269
75th Percentile
12,624
Top Tweet
0.53
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
59.0%
Original
17.1%
Replies
23.3%
Retweets
0.6%
Quotes
0.0%
Threads
0.1%
With Media
73.3%
With Links
33.8%
With #Tags
33.9%
With @Mentions
0.6%
With Emojis
116
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.29
Reply/Original Ratio
0.02
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
76.1%
Weekday Posts
23.9%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,248 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 756 retweets (23% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,248 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes Ghanaian citizens and international followers interested in government news. It also reaches regional audiences due to its focus on ECOWAS and regional issues.
Below Average
Audience Quality
39.7%
Suspicion Index
57.1%
Low-Quality %
5
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
69.4%
Empty Bio
66.9%
<10 Tweets
1.5%
Mass Following (>2K)
0.0%
New (<90 days)
74.4%
Low Ratio (<0.1)
0.0%
New (<180 days)
97.1%
No URL
44.9%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
2,853,080
Total Potential Reach
5
Median Follower Reach
19
75th Percentile Reach
0.6%
>1K followers
0.1%
>10K followers
0.0%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
8.8%
Creators
4,414 accounts
24.3%
Consumers
12,143 accounts
66.9%
Dormant
33,443 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
42
Verified Followers
0.04% of total
5,922
Protected Accounts
5.92% of total
2 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @GhPoliceService | 651,233 | Law Enforcement | Law enforcement, safety, security |
| @ghanafaofficial | 600,219 | Sports Administration | Football, Ghana, Women's Football |
| @GhanaianMuseum | 185,920 | Historian | History, Facts, Ghanaians |
| @MehmetArdic_ | 150,833 | Journalist | Politics, Foreign Policy, Global Intelligence |
| @KNUSTGH | 110,135 | Education | Science, Technology, Education |
| @thebankofghana | 104,090 | Banking | Economy, Stability, Finance |
| @Toluwa____ | 82,303 | Influencer | fun, friends, tweets |
| @kvnq_rajj | 82,023 | - | - |
| @somalilandmfa | 77,324 | Diplomat | Foreign Affairs, International Cooperation, Somaliland |
| @JulieKusma | 62,102 | Author | Horror, Writing, Art |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
42,194
Followers With Bio
57,806
Followers Without Bio
42.19%
% With Bio
57.81%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,248 analyzed50,576
Combined Engagement
39,914
Total Likes
10,662
Total Retweets
10,115
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
20%
With @Mentions
80%
With Links
Topical Analysis:
Kindly take note - President Akufo-Addo will address the nation on Sunday, 19th April. The time for the address will be communicated in due course.
Ghanaian scientists successfully found sequenced genomes 🧬 of SARS-Cov-2. https://t.co/EiQmhlfKXp
#Breaking President @NAkufoAddo has just been elected as the new Chairman of the Economic Community of West African States (ECOWAS), at the ongoing 57th ECOWAS Summit, which is being held in Niamey, capital of Niger https://t.co/TBhFzxoBAW
https://t.co/4404lDHvMb
Ghana confirms 2 cases of COVID-19 https://t.co/9T6KkP8hCi
Key Insights & Takeaways
The account frequently shares breaking news and official announcements, which drives engagement. It highlights national and regional events, such as presidential addresses and scientific achievements. The use of hashtags and links to external content helps in increasing visibility and interaction.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 681,243
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @moigovgh reveals an well-established Twitter presence with 681,243 followers. The account demonstrates a content-creator strategy, averaging 362.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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