MoneySense
It pays to know. MoneySense helps Canadians make better financial decisions, at every age and stage.
74,957
Followers
1,367
Following
22,382
Tweets
6.0
Avg Engagement
933
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @MoneySense's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-06-19
- Verification:No
- Location:Canada
Data Summary
- Tweets Analyzed:3,244
- Avg Likes per Tweet:2.8
- Avg Retweets per Tweet:3.2
- Followers Analyzed:10,999
Engagement Analysis
Based on 3,244 tweetsMoneySense achieves moderate engagement with an average of 31 likes and 14 retweets per tweet. The account maintains a consistent posting frequency, contributing to its follower base.
2.8
Avg Likes/Tweet
3.2
Avg Retweets/Tweet
9,198
Total Likes
10,406
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
2
Median Likes
1
Median Retweets
6
75th Percentile
2,141
Top Tweet
0.08
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
74.1%
Original
4.7%
Replies
18.1%
Retweets
3.1%
Quotes
0.0%
Threads
0.1%
With Media
90.4%
With Links
51.9%
With #Tags
47.3%
With @Mentions
4.6%
With Emojis
179
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.06
Reply/Original Ratio
0.17
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
90.6%
Weekday Posts
9.4%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,244 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 588 retweets (18% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,244 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,999 followersThe primary audience is Canadian individuals seeking financial guidance, particularly those interested in retirement planning and investing. The content is tailored to different life stages and financial goals.
Average
Audience Quality
30.4%
Suspicion Index
41.4%
Low-Quality %
13
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
51.9%
Empty Bio
41.6%
<10 Tweets
8.8%
Mass Following (>2K)
0.0%
New (<90 days)
60.2%
Low Ratio (<0.1)
0.0%
New (<180 days)
84.7%
No URL
30.9%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
18,908,558
Total Potential Reach
13
Median Follower Reach
86
75th Percentile Reach
4.5%
>1K followers
0.6%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
38.6%
Creators
4,247 accounts
19.8%
Consumers
2,176 accounts
41.6%
Dormant
4,576 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
90
Verified Followers
0.82% of total
1,408
Protected Accounts
12.8% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,097,158 | Wrestler | Wrestling, Motivation, Self-promotion |
| @ZachBoychuk | 826,953 | Hockey Player | Hockey, Meme/NFT Trading, Ethereum |
| @ceoworld | 296,413 | CEO | business, leadership, journalism |
| @BernardMarr | 138,148 | Futurist | Business, Tech, Data |
| @gilliankemmerer | 133,858 | Sports Journalist | KHL, kdrama, archery |
| @DalithSteiger | 118,837 | Entrepreneur | AI, cognitive technologies, Switzerland |
| @its_for_sale | 97,543 | Realtor | investment, residential, realtor |
| @aswagalmal | 97,461 | Financial Strategist | economics, finance, Fintech |
| @Christinekorda | 78,973 | Social Media Influencer | FinTech, HealthTech, AgeTech |
| @zhsfirm | 69,026 | Accountant | Assurance, Accounting, Tax |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
5,286
Followers With Bio
5,713
Followers Without Bio
48.06%
% With Bio
51.94%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,244 analyzed4,589
Combined Engagement
0
Total Likes
4,589
Total Retweets
918
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
100%
With @Mentions
80%
With Links
Topical Analysis:
RT @VeteransENG_CA: For generations, Canadians have dedicated their lives to preserve peace and freedom. To honour those who have served and continue to serve, we pause for 2 minutes of silence. Make November 11 the most unforgettable day of the year. #CanadaRemembers
RT @AP: Special Edition of AP Morning Wire in coming hour: • Biden wins, vowing new direction for divided US. • Trump isn't conceding. • Stumbles, tragedies, delayed triumph for Biden. • Harris becomes first Black woman, South Asian elected VP. SIGN UP: https://t.co/Ew0rHIls
RT @CoinDesk: BREAKING: The @SEC_News intends to sue @ripple over its sale of XRP, alleging the cryptocurrency is an unregistered security according to @bgarlinghouse. @nikhileshde reports https://t.co/7Z3KSWk7dn
RT @CanRevAgency: To make sure we can help you quickly, as of April 6th we’re asking you to apply for the #CERB on different weekdays depending on your birth month. Find out more at https://t.co/JHxHMtTFgq #COVID19 #CdnTax https://t.co/gWNHunNmzG
RT @CBCNews: The Canadian $10 bill featuring Nova Scotia civil rights pioneer Viola Desmond has been named the best in the world by the International Bank Note Society. https://t.co/eT0ITH4pWX @cassiehwilliams
Key Insights & Takeaways
The account frequently highlights retirement planning and gender-based financial disparities. It leverages verified experts and contributors to build credibility and authority. It uses links to external resources, indicating a focus on providing actionable and detailed information.
Strengths
- + Established follower base of 74,957
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @MoneySense reveals an growing Twitter presence with 74,957 followers. The account demonstrates a content-creator strategy, averaging 6.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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