Intendencia de MVD

Intendencia de MVD

@montevideoIM

Twitter oficial de la Intendencia de #Montevideo, capital de #Uruguay. Seguinos en https://www.facebook.com/unsupportedbrowser y en https://www.facebook.com/unsupportedbrowser.

Montevideo - Uruguay https://montevideo.gub.uy/ Joined 2010-10-27 Date of Analysis: Dec 16, 2025

262,555

Followers

554

Following

25,661

Tweets

65.2

Avg Engagement

338

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @montevideoIM's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2010-10-27
  • Verification:No
  • Location:Montevideo - Uruguay

Data Summary

  • Tweets Analyzed:3,249
  • Avg Likes per Tweet:48.7
  • Avg Retweets per Tweet:16.5
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,249 tweets

The account achieves moderate engagement with an average of 2,888 likes and 507 retweets per tweet. The use of hashtags and multimedia links helps drive interaction and visibility.

48.7

Avg Likes/Tweet

16.5

Avg Retweets/Tweet

158,100

Total Likes

53,689

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

19

Median Likes

9

Median Retweets

60

75th Percentile

8,201

Top Tweet

0.25

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

54.4%

Original

22.0%

Replies

18.4%

Retweets

5.1%

Quotes

0.0%

Threads

0.0%

With Media

78.6%

With Links

39.9%

With #Tags

42.5%

With @Mentions

70.1%

With Emojis

163

Avg Length

Audience Reaction Profile

Interactive

Balances broadcasting with conversation

0.4

Reply/Original Ratio

0.28

Quote/RT Ratio

Posting Rhythm

Somewhat Bursty

Occasional posting spikes

80.4%

Weekday Posts

19.6%

Weekend Posts

Top Hashtags

#montevideomásverde (251) #semanacriolla2023 (122) #acáestamos (70) #marzomesdelasmujeres (55) #planabc (51) #montevideolate (43) #jrnba (38) #maratónmontevideo (35) #lateciudadvieja (35) #covid19 (35)

Most Mentioned

@imtransito (173) @cossecarolina (148) @imcultura (131) @montevideoim (76) @mvdtransporte (63) @imigualitario (59) @mvdeporte (49) @teatrosolis (42) @imambiente (41) @teatrodeverano (38)

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Content Strategy Analysis

Based on 3,249 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,768 (54%)
Replies 716 (22%)
Retweets 598 (18%)
Quote Tweets 167 (5%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 598 retweets (18% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,249 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The primary audience includes residents of Montevideo, local businesses, and community organizations. The content is tailored to inform and engage citizens about municipal activities and events.

Average

Audience Quality

32.7%

Suspicion Index

48.2%

Low-Quality %

4

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

55.3%

Empty Bio

53.9%

<10 Tweets

2.2%

Mass Following (>2K)

0.0%

New (<90 days)

62.7%

Low Ratio (<0.1)

0.0%

New (<180 days)

95.3%

No URL

41.0%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

14,020,674

Total Potential Reach

4

Median Follower Reach

28

75th Percentile Reach

2.2%

>1K followers

0.2%

>10K followers

0.1%

>50K followers

0.0%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

25.6%

Creators

12,791 accounts

20.5%

Consumers

10,260 accounts

53.9%

Dormant

26,949 accounts

31

Verified Followers

0.06% of total

1.9%

Professional Bios

founder, dev, analyst, etc.

0.06

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Montevideo, Uruguay (5,529) Uruguay (1,826) Montevideo (571) Canelones, Uruguay (418) uruguay (137) Maldonado, Uruguay (135) San José, Uruguay (97) Salto, Uruguay (83) montevideo (82) Montevideo Uruguay (81)

62

Verified Followers

0.06% of total

8,761

Protected Accounts

8.67% of total

5 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@Refugees 2,819,673 Humanitarian refugees, asylum-seekers, protection
@miguelhotero 1,929,262 Journalist Politics, Journalism, Leadership
@SergioMassa 1,230,356 Abogado Politics, Law, Argentina
@danielamercury 936,196 Singer Music, Axé, Queen
@Declaracion 905,322 - -
@BancoMundialLAC 886,927 Economist development, Latin America, Caribbean
@MuniLima 822,426 Government Government, Emergency Response, Public Services
@LTorreira34 503,632 Footballer Football, Atlético Madrid, Uruguay
@anatijoux 393,770 Musician music, activism, Latin America
@MuniRosario 338,306 Government Government, Rosario, Community

Top Keywords in Follower Bios

vida (2,119) uruguay (1,412) siempre (1,289) nacional (1,010) penarol (989) estudiante (953) amo (848) futbol (840) feliz (820) mama (790)

Top Hashtags in Follower Bios

#yonolosvote (45) #uruguay (34) #pen (21) #suarezanacional (15) #cadenadezurdos (14) #votosi (14) #bitcoin (13) #nacional (13) #disen (11) #montevideo (10)

47,136

Followers With Bio

53,862

Followers Without Bio

46.67%

% With Bio

53.33%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,249 analyzed

25,027

Combined Engagement

21,857

Total Likes

3,170

Total Retweets

5,005

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

80%

With Hashtags

40%

With @Mentions

100%

With Links

Topical Analysis:

Community Engagement Local Events Public Services Social Initiatives Cultural Awareness

Key Insights & Takeaways

The account frequently uses hashtags like #AcáEstamos and #NoEstásSola to foster a sense of community and solidarity. It collaborates with local influencers and organizations, such as @lalioficial, to amplify its message and reach a broader audience. The content often highlights cultural and social events, particularly during campaigns like #MarzoMesDeLasMujeres, which aligns with local initiatives and public interest.

Strengths

  • + Established follower base of 262,555
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @montevideoIM reveals an growing Twitter presence with 262,555 followers. The account demonstrates a content-creator strategy, averaging 65.2 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025