Moomin
The Official Moomin Twitter brings you the best of the lovable Moomins ❤️ Get your daily dose of Moomins on IG/YouTube: @moominofficial #Moomin
89,294
Followers
19,889
Following
10,407
Tweets
212.2
Avg Engagement
433
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @MoominOfficial's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2012-10-22
- Verification:No
- Location:Moominvalley
Data Summary
- Tweets Analyzed:3,205
- Avg Likes per Tweet:145.4
- Avg Retweets per Tweet:66.8
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,205 tweetsThe account has an average of 10,009 likes and 3,038 retweets per tweet, indicating strong audience interaction. The engagement is driven by community participation and shared values.
145.4
Avg Likes/Tweet
66.8
Avg Retweets/Tweet
466,001
Total Likes
214,128
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
49
Median Likes
15
Median Retweets
185
75th Percentile
75,914
Top Tweet
2.38
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
52.4%
Original
6.8%
Replies
37.5%
Retweets
3.4%
Quotes
0.0%
Threads
0.9%
With Media
96.8%
With Links
58.0%
With #Tags
50.7%
With @Mentions
66.2%
With Emojis
207
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.13
Reply/Original Ratio
0.09
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
83.9%
Weekday Posts
16.1%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,205 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,202 retweets (38% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,205 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience consists of Moomin fans, particularly those interested in the brand and its values. The audience is likely to be family-oriented and globally spread.
Good
Audience Quality
17.4%
Suspicion Index
16.9%
Low-Quality %
37
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
23.9%
Empty Bio
14.5%
<10 Tweets
8.2%
Mass Following (>2K)
0.0%
New (<90 days)
46.4%
Low Ratio (<0.1)
0.0%
New (<180 days)
80.8%
No URL
9.8%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
20,827,748
Total Potential Reach
37
Median Follower Reach
166
75th Percentile Reach
6.1%
>1K followers
0.6%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
72.1%
Creators
7,207 accounts
13.4%
Consumers
1,342 accounts
14.5%
Dormant
1,451 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
45
Verified Followers
0.45% of total
2,079
Protected Accounts
20.79% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,097,141 | Wrestler | Wrestling, Motivation, Self-promotion |
| @NOH8Campaign | 799,157 | Activism | equality, bullying, discrimination |
| @penguinlibros | 676,494 | Publisher | Libros, Regalar, Editorial |
| @EvanKirstel | 347,233 | Tech Influencer | Tech, B2B, Social media |
| @BNBuzz | 305,833 | Bookseller | Books, Reading, Social Media |
| @adamboultonTABB | 226,584 | Journalist | Politics, News, Media |
| @HeyShika | 185,400 | Content Creator | Halloween, Twitch, OnlyFans |
| @Natascha_Strobl | 177,971 | Political Scientist | Politics, Author, Analysis |
| @Orangecat_327 | 110,654 | Art Student | design, drawing, student |
| @IrenaBuzarewicz | 95,731 | Journalist | Travel, Food, Photography |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
7,607
Followers With Bio
2,393
Followers Without Bio
76.07%
% With Bio
23.93%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,205 analyzed130,581
Combined Engagement
67,173
Total Likes
63,408
Total Retweets
26,116
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
60%
With @Mentions
100%
With Links
Topical Analysis:
https://t.co/r21B9DHqZc
RT @MoominOfficial: https://t.co/r21B9DHqZc
We will! 🤗 https://t.co/TK20s3Pzg4
RT @denfaminicogame: スナフキンになって冒険する音楽アドベンチャー『スナフキン：ムーミン谷のメロディ』発表。2023年リリースへ https://t.co/hh6DtLySGu 谷に建てられた趣味の悪い公園を追放して、自然との調和を取り戻すことを目指す。原作シリーズでおなじみのキャラクターも登場し、スナフキンの旅路を助ける https://t.co/DOcmCaSlYF
RT @vivsdraws: I made a snow moomin https://t.co/cCEAq7ZfyU
Key Insights & Takeaways
The account leverages its verified status to build trust and credibility with its audience. It actively encourages community interaction through prompts and replies. The use of themes like friendship and celebration helps foster a sense of belonging among followers.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 89,294
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @MoominOfficial reveals an well-established Twitter presence with 89,294 followers. The account demonstrates a content-creator strategy, averaging 212.2 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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