Roger McNamee

Roger McNamee

@Moonalice

Author of Zucked: Waking Up to the Facebook Catastrophe. Musician - Moonalice and Doobie Decibel System. https://moonalice.ffm.to/bio

San Francisco, CA https://www.moonalice.com/splash Joined 2007-06-05 Date of Analysis: Dec 16, 2025

82,652

Followers

2,725

Following

115,725

Tweets

684.8

Avg Engagement

1,139

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @Moonalice's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2007-06-05
  • Verification:No
  • Location:San Francisco, CA

Data Summary

  • Tweets Analyzed:3,205
  • Avg Likes per Tweet:7.2
  • Avg Retweets per Tweet:677.6
  • Followers Analyzed:9,988

Engagement Analysis

Based on 3,205 tweets

Their tweets typically receive a moderate level of engagement, with an average of 449 likes and 157 retweets. The content often sparks discussion and reflection among followers.

7.2

Avg Likes/Tweet

677.6

Avg Retweets/Tweet

23,118

Total Likes

2,171,594

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

0

Median Likes

5

Median Retweets

45

75th Percentile

101,932

Top Tweet

8.29

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Curator

Amplifies others content frequently

18.6%

Original

10.5%

Replies

64.9%

Retweets

6.0%

Quotes

0.0%

Threads

1.7%

With Media

84.2%

With Links

17.6%

With #Tags

89.5%

With @Mentions

10.0%

With Emojis

200

Avg Length

Audience Reaction Profile

Interactive

Balances broadcasting with conversation

0.57

Reply/Original Ratio

0.09

Quote/RT Ratio

Posting Rhythm

Somewhat Bursty

Occasional posting spikes

68.5%

Weekday Posts

31.5%

Weekend Posts

Top Hashtags

#playlist (47) #gigposter (29) #summerofsoul (27) #posterart (26) #posterdesign (24) #twelvebandsofchristmas (19) #timaph (18) #tiktok (16) #treecember (16) #bottlerock (15)

Most Mentioned

@moonalice (905) @zagrrl (121) @moonaliceposter (86) @afishcalledalex (85) @spotify (85) @bottlerocknapa (77) @_dylanchambers (62) @moonaliceradio (60) @hsbfest (58) @thechapelsf (54)

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Content Strategy Analysis

Based on 3,205 tweets

Content Type Distribution

Content Breakdown

Original Tweets 596 (19%)
Replies 337 (11%)
Retweets 2,079 (65%)
Quote Tweets 193 (6%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 2,079 retweets (65% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,205 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 9,988 followers

Their audience includes readers interested in social issues, political discourse, and personal development. They also attract music fans due to their involvement in the music industry.

Average

Audience Quality

23.1%

Suspicion Index

20.0%

Low-Quality %

150

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

30.4%

Empty Bio

15.1%

<10 Tweets

31.6%

Mass Following (>2K)

0.0%

New (<90 days)

40.5%

Low Ratio (<0.1)

0.0%

New (<180 days)

74.9%

No URL

9.6%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

180,504,256

Total Potential Reach

150

Median Follower Reach

713

75th Percentile Reach

20.6%

>1K followers

4.5%

>10K followers

1.6%

>50K followers

0.9%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

71.6%

Creators

7,153 accounts

13.3%

Consumers

1,325 accounts

15.1%

Dormant

1,510 accounts

239

Verified Followers

2.39% of total

16.6%

Professional Bios

founder, dev, analyst, etc.

0.15

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

United States (159) New York, NY (105) San Francisco, CA (100) California, USA (96) Washington, DC (93) Los Angeles, CA (74) New York (62) London, England (59) San Francisco (57) London (54)

242

Verified Followers

2.42% of total

1,177

Protected Accounts

11.77% of total

9 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@katyperry 107,898,853 Singer Love, Light, Music
@JohnCena 14,097,998 Wrestler Wrestling, Motivation, Self-promotion
@chelseahandler 7,632,693 Comedian Stand-up comedy, Podcasting, Streaming
@amyklobuchar 2,044,895 Politician Politics, Minnesota, Legislation
@ev 1,671,815 Content Creator Music, Travel, Food
@mehdirhasan 1,301,847 Host Politics, News, Journalism
@RexChapman 1,253,545 Commentator Basketball, Horse racing, Commentary
@funder 1,114,177 Journalist Politics, Journalism, Music
@TheLastWord 1,080,180 News Anchor News, Politics, Current Events
@JoyceWhiteVance 1,025,773 Law Professor Law, Legal analysis, Podcasts

Top Keywords in Follower Bios

love (271) tech (260) music (210) life (209) lover (193) former (187) digital (182) world (179) mom (175) media (170)

Top Hashtags in Follower Bios

#blm (62) #resist (56) #ai (31) #corgi (27) #blacklivesmatter (27) #bitcoin (20) #voteblue (18) #bulldog (14) #tech (13) #bidenharris (13)

6,963

Followers With Bio

3,037

Followers Without Bio

69.63%

% With Bio

30.37%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,205 analyzed

341,137

Combined Engagement

0

Total Likes

341,137

Total Retweets

68,227

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

100%

With @Mentions

80%

With Links

Topical Analysis:

Social Commentary Political Engagement Personal Development Intellectual Discourse Music

Key Insights & Takeaways

They prioritize sharing high-impact articles and speeches that offer deep insights into societal and personal challenges. They engage with political and social issues, often highlighting speeches and analyses from notable figures. Their content encourages critical thinking and reflection on current events and personal growth.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 82,652
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @Moonalice reveals an well-established Twitter presence with 82,652 followers. The account demonstrates a content-creator strategy, averaging 684.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025